Pharrell Williams the Face of the UNIQLO UT 2014 Spring, Summer Collection
March 3, 2014, New York, U.S.A. – UNIQLO today welcomes world-renowned musician and music producer Pharrell Williams as a collaborator and spokesperson for the UT 2014 Spring Summer collection. Launched in 2003, UNIQLO’s UT T-shirt brand is getting a fresh start this year, as “The New Model T,” a collection produced by its creative director and street fashion icon NIGO.
The UT 2014 Spring Summer collection comprises around 35 themes in more than 1,200 colors and patterns, and features a line in collaboration with Mr. Williams’s
“i am OTHER” creative collective. Pharrell Williams will appear in the campaign images and a TV commercial for the UT 2014 Spring Summer collection. The collection will be available in the 14 countries and regions around the world where UNIQLO operates.
New Tagline: “The New Model T”
The UT T-shirt brand celebrates its 12th year, with a return to the roots of the T-shirt, offering an authentic pop style. Revisions have been made to the body of the shirts themselves, with a carefully selected assortment of graphics. Under the stern eye of street fashion icon NIGO, recently hired as creative director, the 2014 Spring Summer collection will comprise approximately 35 themes, including 18 new collaborations, with more than 1,200 colors and patterns for men, women, and kids.
Collaboration with “i am OTHER”
As part of the new UT collection, UNIQLO will launch a line in collaboration with Pharrell Williams’s “i am OTHER” creative collective. The products will include Men’s and Women’s T-shirts and Caps, and will be sold from mid-April in 14 countries and regions around the world, including Japan. In addition, the new TV commercial for UT to be released in April will feature a song from Pharrell’s new album “G I R L”. The commercial, and video of an exclusive interview, will be available on the UNIQLO website from April.
About UNIQLO and Fast Retailing
UNIQLO is a brand of Fast Retailing Co., Ltd., a leading global Japanese retail holding company that designs, manufactures and sells clothing under seven main brands: Comptoir des Cotonniers, GU, Helmut Lang, J Brand, Princesse tam.tam, Theory, and UNIQLO. With global sales of approximately 1.14 trillion yen for the 2013 fiscal year ending August 31, 2013 (US $11.62 billion, calculated in yen using the end of August 2013 rate of $1 = 98.36 yen), Fast Retailing is one of the world’s largest apparel retail companies, and UNIQLO is Japan’s leading specialty retailer.
UNIQLO continues to open large-scale stores in some of the world's most important cities and locations, as part of its ongoing efforts to solidify its status as a truly global brand. Today the company has a total of more than 1,300 stores in 16 markets worldwide: Japan, Australia, China, France, Germany, Hong Kong, Indonesia, Malaysia, Philippines, Russia, Singapore, South Korea, Taiwan, Thailand, U.K. and the U.S. In addition, Grameen UNIQLO, a social business established in Bangladesh in September 2010, currently operates seven Grameen UNIQLO stores in Dhaka, as of April 2014. UNIQLO manages an integrated business model under which it designs, manufactures, markets and sells high-quality, casual apparel. The company believes that truly great clothes should be supremely comfortable, feature universal designs, are of high quality and offer a superb fit to everyone who wears them.
With a corporate statement committed to changing clothes, changing conventional wisdom and change the world, Fast Retailing is dedicated to creating great clothing with new and unique value to enrich the lives of people everywhere. For more information about UNIQLO and Fast Retailing, please visit www.uniqlo.com and www.fastretailing.com.
For further information please contact:
Eileen McMaster | Eileen.McMaster@uniqlo-usa.com | UNIQLO