The UT GRAND PRIX (UTGP) is a design competition that started in 2005 that uses the T-shirt as a creative medium and invites everyone to freely express creativity. For the 15th UTGP, UNIQLO worked with MoMA (The Museum of Modern Art) in New York City and invited prominent artists, with work in MoMA’s collection, to be contest judges: Lawrence Weiner, Paula Scher and Sarah Morris. Participants designed T-shirts based on the theme “DRAW YOUR WORLD.”
Paula Scher is a graphic designer and painter. She has been a principal in the New York office of Pentagram since 1991, where she has designed identity and branding systems, environmental graphics, packaging and publications for a wide range of clients. Her large-scale paintings of maps reinterpret society’s approach to data and our visual representation of the trafficked environment.