Available online and in UNIQLO 311 Oxford Street - Flagship Store from August 15 2019.
Uniqlo and UK-born fashion designer Hana Tajima are pleased to present the 2019 Fall/Winter HANA TAJIMA FOR UNIQLO collection. Embodying a rich sense of cultural diversity, this exclusive collaboration line features elegantly simplistic yet considered pieces, offering comfortable, versatile clothing for all women of all backgrounds, regardless of age, race, culture or belief.
Combining refined elegance and effortless comfort, British-born fashion designer Hana Tajima is changing the way young women dress all over the world with her contemporary, functional designs, which are both culturally sensitive and extremely versatile.
Unearthing the Beauty Within
"For me, fall and winter talk to the introverted parts of me. I love that underneath us the earth holds its history in striations. Each layer builds on what came before and adds to what comes after. I observed the parallels in our clothing, how in winter, each layer protects and holds a beautiful expression of self.
There is a slightly androgynous feel to this collection. From the more sandy earth tones to the very rich gem like blues and greens, all the colors from the collection are natural mineral tones. I feel that these two palettes, paired with the combination of structured tailoring and elegant details, can create very striking juxtapositions while mirroring the masculine and feminine aspects of ourselves. I also wanted to incorporate various stripes both as textures and patterns to describe the stratums of the underground structures that inspired me.
In developing my designs, I always keep in mind how a piece of clothing will move with the body. They are not static pieces of art, but are to be worn, to be creased, to adapt. For me it’s a very hands-on, tactile process, trying and wearing the pieces at every stage to see how they make me feel, searching for ways to bring together beautiful and luxurious fabrics with designs that are simple and could be worn on any occasion. Each piece has within it, a balance of different elements that create a stunning but understated look.
I feel that women are adept at finding fluidity in adapting, and are open to nurturing newness. Every time you step outside of what you know, you are uncovering a new part of yourself. This collection is a canvas for expression that does not serve to define, but instead gives women the opportunity to experiment with different aspects of themselves."