Experience a new take on everyday luxury with our collection of Supima® cotton essentials. Supima® cotton is a premium species of cotton grown in the USA that offers unrivalled softness, strength and colour retention properties. What really makes Supima® cotton unique is its extra-long staple fibres, boasting an average length up to 50% greater than regular cotton to ensure long-lasting comfort, pill resistance and an unbeatable day-to-day experience.