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  • Approved By Kids

    We thought about this collection as though we were kids ourselves.

    Autumn/Winter

    Let little ones explore a world of blooming colour, adventure and curiosity. What adventures await this autumn and winter? Let's enjoy these new seasons together, wrapped in cosy, thoughtfully designed clothes made for little explorers and avid adventurers.

    outerwear

    This parka is filled with warm insulation made from recycled plastic bottles.

    Made with cosy padded filling and a water-repellent finish to keep out the elements and keep in the warmth.

    Updated with extra padding and a water-repellent finish for warmth and protection from the elements.

    Machine washable for easy everyday care.

    The perfect cosy padded layer, finished with a water repellent finish to keep out the elements and keep in the warmth.

    Machine washable for easy everyday care.

    Functional outerwear that is resistant to both rain and wind.

    A clever triple-layer design and water repellent coating keep the elements at bay.

    fleece

    This soft, comfortable, long-pile fleece jacket has binding at the cuffs and hem to keep cold wind out.

    Made from 100% recycled polyester.

    This warm and windproof fleece jacket features a contrast trim at the chest and collar.

    Windproof film blocks cold air out to keep little ones warm.

    sweats

    Varsity-inspired casual style with embroidered accenting and soft, pure cotton sweat fabric construction.

    Made with handy snap buttons perfect for little fingers.

    Soft material perfect for cosy days on the sofa or reliable warmth exploring the great outdoors.

    Features 360-degree stretch functionality for total freedom of movement.

    Features 360-degree stretch functionality for total freedom of movement.

    DRY fabric technology offers quick-drying performance for all-day comfort when they work up a sweat.

    knitwear

    Our soufflé yarn fabric boasts a comfortable, non-itchy feel.

    A gentle cotton blend feels soft against skin.

    Warm, light, and non-itchy; our soufflé knits are perfect for little ones.

    A gentle cotton blend feels soft against skin.

    Tops & T-shirt

    A lightweight yet warm and cosy fleece T-shirt with a ribbed texture for a premium finish.

    Relaxed cut for unrestricted, all-day comfort.

    Fluffy 100% brushed cotton with a timeless striped pattern.

    Made with added stretch for reliable comfort.

    Embrace the warm, cosy feel of soft, brushed 100% cotton flannel fabric.

    With a classic checked design and chest pocket detail.

    UT graphic T-shirts

    heattech

    Discover HEATTECH thermals: our clever layers that keep kids warm all winter.

    Heat retention, moisture-wicking performance, DRY technology, and odour-control functionality: all in one T-shirt.

    1.5x warmer than regular HEATTECH for the season's colder days.

    Made with a brushed cotton lining for added comfort.

    2.25x warmer than regular HEATTECH for the season's coldest days.

    Designed to be worn either as an inner layer or as a solo top, making this long sleeved top a reliable and versatile cold weather staple.

    1.5x warmer than regular HEATTECH for the season's colder days.

    Made with a brushed cotton lining for added comfort.

    Trousers & joggers

    Everyday joggers designed for reliable comfort, all season long.

    Made with a low pile microfleece lining for a snug, soft feel.

    Ultra Stretch fabric boasts 360-degree stretch for unrivalled comfort and flexibility.

    Roomy fit around the waist and a sleek taper toward the hems.

    A modern take on vintage-inspired cargo trousers.

    Ultra Stretch fabric boasts 360-degree stretch for unrivalled comfort and flexibility.

    Dresses & skirts

    A classic pinafore with the retro look and feel of cosy corduroy.

    Chest pocket and patch pockets at both sides.

    Made from stretch denim, this versatile pinafore dress is designed for comfort.

    Featuring traditional dungaree details of a chest pocket and patch pockets at both sides, and adjustable shoulder straps.

    The practicality and comfort of shorts meets the versatile style of a skirt.

    An adjustable waistband, handy pockets and fabric construction containing recycled polyester.

    Socks & Tights

    Innerwear

    Seamless design, printed care label, and gently supportive cups provide an irritation-free, unrestrictive, and comfortable first bra.

    AIRism technology promises stay-fresh comfort in any temperature.

    Accessories