Jeans for living

This blue is filled with the wisdom of over 100 years

Jeans have been an iconic wardrobe staple for decades. From worker's uniform, to Hollywood appearances, and prominence in the counter-culture movements of the 60s; denim's versatility has seen jeans evolve from a utilitarian essential, to streetstyle, to a mainstream everyday garment, and even an aspirational luxury item. Japanese denim has a reputation among denim lovers for being the best in the world, and is a product category that UNIQLO take pride in producing. Many of our jeans, including our selvedge denim, are made by Kaihara, a denim manufacturer in Hiroshima, who we have been in partnership with since 1998.

Vintage look. Cutting-edge laser treatment.

Denim has been called out for its heavy impact on the environment, due to the large amount of water needed during the indigo dyeing and washing processes. We tackled this issue head-on with Kaihara, conducting numerous experiments to resolve the challenges one by one, and continue to make improvements, including the introduction of a state-of-the-art laser machine. We have succeeded in reducing the amount of water used during processing by up to 99%.