UNIQLO TODAY

UNIQLO TODAY

Six key points you should know to feel confident when choosing a first bra

Mar 03, 2026 KIDS
A girl’s body and emotions can be especially sensitive during her growth years. As her body begins to change, she may feel discomfort or uncertainty, and some kids can hesitate to talk to adults, rather keeping their worries to themselves. To support kids who would like to know what to do, UNIQLO created the “First Bra”. With a simple design that does not feel like underwear and a comfortable fit without tightness, it is made to feel natural from the very first wear. Take a look at the six key points and get ready for a comfortable first bra experience.

▶︎Preview the Collection

Point01 Gently supports the developing bust with a soft cup that fits comfortably and securely CHECK Designed to grow with your child with soft cushioning for gentle support Stays discreet when changing with higher side coverage The pads were designed from the ground up to suit a developing bust, rather than that of an adult. Soft and cushioned to protect sensitive areas, they gently fit a girl’s bust as it changes day by day. Voice of Customer1 I bought this for my daughter. The fabric feels comfortable against the skin, and the underbust area is not tight or restrictive, so she seems comfortable wearing it. Voice of Customer2 My sixth grade-daughter tried several first bras, but this one is her clear favorite. She says it feels amazing to wear and really loves it.



Point02 Designed with high density stretch fabric to fit a range of body shapes during grows UPDATE High density stretch fabric that moves in every direction, Making it easy to put on and take off, even in a pull-on style Stretch fabric fits many body-shapes We developed a fabric that comfortably fits a wide range of body shapes during the growth years. With surprising stretch that moves easily during active moments like sports,it can be worn comfortably without feeling tight. Voice of Customer1 I chose this for my 11-year-old daughter who has just started wearing bras. She absolutely loves how comfortable it feels, and I would highly recommend it to girls who are about to wear their first bra.



Point03 Seamless design for clean look that also reduces tightness at the underbust. A seamless design made for comfortable wear Not See-through A flat underband without elastic helps prevent uncomfortable tightness CHECK We worked to minimize the tightness and discomfort often felt when wearing a bra for the first time. The half top style is designed to stay discreet under outerwear, making it easy to wear without worry even during lighter seasons. Voice of Customer1 The biggest concern when choosing a first bra was underbust tightness. After trying many options, my daughter says the UNIQLO First Bra feels much less tight and not restrictive, and it is now her favorite. My biggest concern when choosing my daughter’ first bra was underbust tightness. After trying many options, my daughter said the UNIQLO First Bra feels much less tight and not restrictive, and it is now her favorite.



Point04 Breathable and and quick drying AIRism fabric keeps you comfortable all day UPDATE The back area, where sweat tends to build up, is now made with a single layer for improved breathability Even when you sweat moisture wicking and quick drying functionality keep it comfortable, even when you sweat Once your child starts wearing a bra, heat and sweat can become a concern. With AlRism fabric, moisture wicking and quick drying properties help keep things fresh and comfortable. Voice of Customer1 She says it’s “really amazing.” Even after wearing it all day, it doesn’t get itchy and feels smooth and comfortable. She even says she forgets she’s wearing it. Voice of Customer2 My daughter has loved this bra since she was in sixth grade and still wears it now in her first year of junior high. It feels smooth and comfortable, so she wears it all year round.



Point05 Easy to care for, just place it in a laundry net and wash it along with your daily laundry. Made from a smooth, quick-drying fabric, it dries fast. Thin yet durable fabric is resistant to losing its shape, even in the washing machine. CHECK Because it’s in direct contact with your body, it was important for it to be able to resist sweat and odors all day, every day. The UNIQLO First Bra is easy to wash at home, and is well loved for holding its shape,even after repeated washing. Voice of Customer1 As a daily essential, integrating easy care was a must. It also dries quickly when drying by air, which makes laundry even easier.



Point06 From classic shades to discreet colors available in four color options CHECK Essential monochrome basics Light, gentle pastel tones Available in four colors, so choosing a bra can be as fun as picking out clothes each morning. The lineup includes easy to wear monochrome shades and soft pastel tones for a soft look. Voice of Customer1 It’s a thoughtful product that helps young girls feel more confident. My daughter says it feels like she’s wearing nothing at all, and her first bra experience was a success. It doesn’t show under clothes either.



▶︎Preview the Collection


A girl’s body and emotions can be especially sensitive during her growth years. As her body begins to change, she may feel discomfort or uncertainty, and some kids can hesitate to talk to adults, rather keeping their worries to themselves. To support kids who would like to know what to do, UNIQLO created the “First Bra”. With a simple design that does not feel like underwear and a comfortable fit without tightness, it is made to feel natural from the very first wear. Take a look at the six key points and get ready for a comfortable first bra experience.

▶︎Preview the Collection

Point01 Gently supports the developing bust with a soft cup that fits comfortably and securely CHECK Designed to grow with your child with soft cushioning for gentle support Stays discreet when changing with higher side coverage The pads were designed from the ground up to suit a developing bust, rather than that of an adult. Soft and cushioned to protect sensitive areas, they gently fit a girl’s bust as it changes day by day. Voice of Customer1 I bought this for my daughter. The fabric feels comfortable against the skin, and the underbust area is not tight or restrictive, so she seems comfortable wearing it. Voice of Customer2 My sixth grade-daughter tried several first bras, but this one is her clear favorite. She says it feels amazing to wear and really loves it.



Point02 Designed with high density stretch fabric to fit a range of body shapes during grows UPDATE High density stretch fabric that moves in every direction, Making it easy to put on and take off, even in a pull-on style Stretch fabric fits many body-shapes We developed a fabric that comfortably fits a wide range of body shapes during the growth years. With surprising stretch that moves easily during active moments like sports,it can be worn comfortably without feeling tight. Voice of Customer1 I chose this for my 11-year-old daughter who has just started wearing bras. She absolutely loves how comfortable it feels, and I would highly recommend it to girls who are about to wear their first bra.



Point03 Seamless design for clean look that also reduces tightness at the underbust. A seamless design made for comfortable wear Not See-through A flat underband without elastic helps prevent uncomfortable tightness CHECK We worked to minimize the tightness and discomfort often felt when wearing a bra for the first time. The half top style is designed to stay discreet under outerwear, making it easy to wear without worry even during lighter seasons. Voice of Customer1 The biggest concern when choosing a first bra was underbust tightness. After trying many options, my daughter says the UNIQLO First Bra feels much less tight and not restrictive, and it is now her favorite. My biggest concern when choosing my daughter’ first bra was underbust tightness. After trying many options, my daughter said the UNIQLO First Bra feels much less tight and not restrictive, and it is now her favorite.



Point04 Breathable and and quick drying AIRism fabric keeps you comfortable all day UPDATE The back area, where sweat tends to build up, is now made with a single layer for improved breathability Even when you sweat moisture wicking and quick drying functionality keep it comfortable, even when you sweat Once your child starts wearing a bra, heat and sweat can become a concern. With AlRism fabric, moisture wicking and quick drying properties help keep things fresh and comfortable. Voice of Customer1 She says it’s “really amazing.” Even after wearing it all day, it doesn’t get itchy and feels smooth and comfortable. She even says she forgets she’s wearing it. Voice of Customer2 My daughter has loved this bra since she was in sixth grade and still wears it now in her first year of junior high. It feels smooth and comfortable, so she wears it all year round.



Point05 Easy to care for, just place it in a laundry net and wash it along with your daily laundry. Made from a smooth, quick-drying fabric, it dries fast. Thin yet durable fabric is resistant to losing its shape, even in the washing machine. CHECK Because it’s in direct contact with your body, it was important for it to be able to resist sweat and odors all day, every day. The UNIQLO First Bra is easy to wash at home, and is well loved for holding its shape,even after repeated washing. Voice of Customer1 As a daily essential, integrating easy care was a must. It also dries quickly when drying by air, which makes laundry even easier.



Point06 From classic shades to discreet colors available in four color options CHECK Essential monochrome basics Light, gentle pastel tones Available in four colors, so choosing a bra can be as fun as picking out clothes each morning. The lineup includes easy to wear monochrome shades and soft pastel tones for a soft look. Voice of Customer1 It’s a thoughtful product that helps young girls feel more confident. My daughter says it feels like she’s wearing nothing at all, and her first bra experience was a success. It doesn’t show under clothes either.



▶︎Preview the Collection
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