Simplicity, made even better.
Wide jeans for everyone.
We aimed for a silhouette that's easy to wear for a wide range of age groups. We sought a balanced look that looks neat and not overly wide around the waist, and moderately wide and straight below the knees. One answer from UNIQLO is a carefully thought-out pair of jeans that are in line with the times.
We aimed for a silhouette that's easy to wear for a wide range of age groups. We sought a balanced look that looks neat and not overly wide around the waist, and moderately wide and straight below the knees. One answer from UNIQLO is a carefully thought-out pair of jeans that are in line with the times.
Product Stories
Jeans can still evolve.
All sorts of information gather in Los Angeles, home to authentic jeans. That's where we have UNIQLO's Jeans Innovation Center. With a combination of state-of-the-art facilities and specialists, we research and develop new jeans every day. This was where wide straight jeans were born. We've imbued the deep hues and clean details with the latest technology and skilled workmanship to meet today's needs. Jeans can still evolve while preserving tradition.
Jeans in a colour you've never seen before.
To create jeans with a sophisticated and elegant look, we began with colour. While traditional indigo fades to a lighter hue—a characteristic charm—it often lacks refinement. In pursuit of a modern aesthetic distinct from vintage styles, UNIQLO employs proprietary nano-level dyes.* This innovative approach ensures colours won’t bleed during machine washing, offering a broader spectrum for personal expression. Experience rich hues you’ve never encountered before with these exceptional jeans.
*The colour is "Blue 64".
Comfort and a silhouette that’s perfect for me.
SOBIN runs a café in Seoul while working as a model. Looking for bottoms with a comfortable fit like a cosy café and soothing pastel colours, she landed on UNIQLO’s Wide Straight Jeans. The silhouette is not too broad, she says, and look is light and clean, all of which is comfortable and feels good. She found a beige colour that was exactly like the wall colour of her café and bought it straight away.
Stylish and comfortable, in perfect harmony.
The goal of these wide straight jeans was to combine an authentic look and comfort. In order to create a texture that can only be achieved with weight and firmness, and to do so with a fabric that anyone would find easy to wear, it was necessary to get to the bottom of denim fabric, which is the lifeblood of jeans. UNIQLO took on the challenge of creating an unprecedented denim fabric. That challenge was supported by our partner, Kaihara. The fabric was created using a technique that dyes only the surface of the yarn a deep indigo colour while leaving the core white, resulting an authentic appearance that we sought after, even in the way the colour fades. Furthermore, by thoroughly examining the density of the warp and weft yarns, we have created a piece that is both moderately soft and smooth to wear.
*The colour is "Blue 68".
