Simplicity, made even better.
Bringing out the best in the material.
This rare 100% Supima® cotton yields vibrant colours and has an elegant and smooth texture. Its softness reflects exceptional quality. We've made meticulous adjustments to achieve the ideal balance, including the snugness around the neck, as well as the optimal body width and sleeve length.
This rare 100% Supima® cotton yields vibrant colours and has an elegant and smooth texture. Its softness reflects exceptional quality. We've made meticulous adjustments to achieve the ideal balance, including the snugness around the neck, as well as the optimal body width and sleeve length.
Product Stories
The world's finest 1% quality, for everyday wear.
Supima® Cotton, with a fiber length of more than 35mm, is an extremely rare, long-lasting cotton that accounts for less than 1% of the world's cotton production. In order to maximize the quality of this material, we use a special spinning method to minimise the wool. This is a more time-consuming process than usual, but it produces a soft and smooth texture.
Supima-powered colours.
Supima® Cotton is also appealing for its sheen and elegant colors. Since the long fibers produce little fuzz of their own, the material expresses neutral colors without looking drab. The Supima cotton crew neck T-shirt takes advantage of this by featuring a subtle color palette of tones inspired by plant dyes. In addition, we've made the standard black darker and more lustrous.
