Simplicity, made even better.
Classic denim. Today's style.
A pair of these jeans has a distinctively vintage texture plus the easy movement people today want. These Selvedge jeans woven with an old-style shuttle have a trademark red thread on the edges called a "red ear." You can see it when you fold over the hem.
*The colour is "Navy 69".
A pair of these jeans has a distinctively vintage texture plus the easy movement people today want. These Selvedge jeans woven with an old-style shuttle have a trademark red thread on the edges called a "red ear." You can see it when you fold over the hem.
*The colour is "Navy 69".
Product Stories
Meticulous dyeing for feeling the passage of time.
We use the rope dyeing technique on the denim yarn. This leaves the yarn's white core while dyeing the outside a deep indigo. You can see the white part through the surface when wearing or washing these jeans. The better the dye on the yarn, the more beautiful it looks when time passes. These jeans are painstakingly dyed so that you can enjoy them as the denim turns a vintage pale blue over time.
*The colour is "Navy 69".
Weaving authenticity and comfort in one.
We worked with skilled artisans at venerable denim maker Kaihara to implement unique modifications to the old-fashioned loom. This resulted in an innovative fabric with stretchable comfort yet an authentic texture. We've updated jeans with modern comfort while keeping the warmth and power of old-fashioned handwork and the textured feel of traditional denim.
*The colour is "Navy 69".
Advancing jeans research in the heart of jeans culture.
Los Angeles is a city where jeans history, culture, and cutting-edge information gather. UNIQLO's Jeans Innovation Center, which specializes in jeans, conducts daily research here in search of the best jeans. UNIQLO's goal is to create jeans that are “LifeWear". Our mission is to create a pair that can be enjoyed by all people around the world while maximizing their essential appeal, such as ruggedness and vintage feel. In order to shape jeans that fit the current era and deliver them to a large number of customers as the demand for colour and design changes from moment to moment, the latest technology and skilled professionals are gathered in this place.
