Simplicity, made even better.
Tough and pliable. A texture you will want to wear for a long time.
Oxford Shirt
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Our goal was to create the ultimate basic shirt you'll always want to wear. In seeking to make a more pliant and durable fabric, we focused on the 100% cotton yarn. Because of its simplicity, we took a creative approach with meticulous attention to every detail.
Our goal was to create the ultimate basic shirt you'll always want to wear. In seeking to make a more pliant and durable fabric, we focused on the 100% cotton yarn. Because of its simplicity, we took a creative approach with meticulous attention to every detail.
Product Stories
A tough three-ply yarn.
An everyday Oxford shirt should be durable. That was the idea behind our fabric redesign. The weft uses a strong and soft three-ply yarn. We experimented extensively with yarn thickness and finishing to produce a fabric with both flexibility and toughness.
A tough three-ply yarn.
Oxford shirts, are often worn daily, shirt should be built to last, and that was the inspiration behind our fabric redesign. We utilize a strong yet soft three-ply yarn in the weft, carefully experimenting with yarn thickness and finishing techniques to create a fabric that balances flexibility with durability.
Crafted with three layers of resin for a lustrous sheen.
A single button can transform a shirt's appearance and comfort. To achieve the beautiful sheen of authentic shell buttons while maintaining durability, we layered three layers of resin and made precise cuts. Both sides of the buttons are shaved with rounded edges for effortless opening and closing.
Product Stories
Ayumu Hirano’s styling tips.
Professional skateboarder and snowboarder Ayumu Hirano has loved clothes since he was a child. He discusses how he pursues his own unwavering style, and talks about the appeal of Oxford shirts. From the design, texture, silhouette, and colour, he gives us a glimpse into his unique sense of fashion.
