Revisiting Classic

Topics: 01 /

Revisiting Classic

Learning from Workwear

Autumn starts with the textures of vintage workwear.

Corduroy on the collar and inside the cuffs makes you want to roll up the sleeves. Refreshing designs inspired by vintage workwear.

(L)

Zip-Up Short Jacket 599kr
100% Cashmere Crew Neck Jumper 1099kr
Rayon Blouse (Stripe) 449kr
Corduroy Mini Skirt 499kr (UNIQLO and COMPTOIR DES COTONNIERS)

(R)

Zip-Up Short Blouson 899kr
Low Gauge High Neck Jumper 499kr (UNIQLO : C)
Broadcloth Shirt (Stripe) 449kr
Selvedge Stretch Slim Fit Jeans 599kr

There’s a reason we love items with a sense of heritage. These two jackets were inspired by vintage workwear pieces from the US. Designs that have lasted through the ages have been updated for today’s styles, letting modern tastes shine through. On the left is a breezy silhouette with a compact cut. The jacket on the right has a plaid lining and an easygoing spirit. Both have bodies made from durable canvas, while the collars and the inside of the sleeves feature corduroy that holds in warmth. This pairing of strong and gentle fabrics makes them adaptable to a broad range of styles. An oversized fit, as shown, makes for a relaxed presentation, while a more tailored fit would accentuate the volume of the bottoms. Keeping step with the times, these enduring designs help to draw out your personality.

Corduroy on the collar and inside the cuffs makes you want to roll up the sleeves. Refreshing designs inspired by vintage workwear.

(L)

Zip-Up Short Jacket 599kr
100% Cashmere Crew Neck Jumper 1099kr
Rayon Blouse (Stripe) 449kr
Corduroy Mini Skirt 499kr (UNIQLO and COMPTOIR DES COTONNIERS)

(R)

Zip-Up Short Blouson 899kr
Low Gauge High Neck Jumper 499kr (UNIQLO : C)
Broadcloth Shirt (Stripe) 449kr
Selvedge Stretch Slim Fit Jeans 599kr

Photography by Shunya Arai
Styling by Shuhei Yoshida
Hair by Nori Takabayashi (YARD)
Makeup by Suzuki
Text by UNIQLO

Release dates vary, depending on the product. All listed prices, current as of August 28th, include sales tax and are subject to change.

To last, a thing must be well-made. Whether it’s a jumper or a café.
A rising star of Manchester styles two fresh blousons.

Topics: 02 /

Revisiting Classic

The Fresh Blousons with Chloe Slater

A rising star of Manchester styles two fresh blousons.

See the styling

Coated Oversized Blouson 899kr
Fluffy Crew Neck Jumper (Argyle) 499kr
Skort 399kr
HEATTECH Tights (Knit) 199kr

This season marks the launch of two short blousons with retro looks. Each has a unique matte texture unattainable with woven fabrics and an airy lightness. The black blouson has an oversized design with a corded waist that can be cinched to create a cocoon silhouette. The brick-coloured jacket has a button closure and a collar. Worn here by Chloe Slater, an energetic singer and songwriter based in Manchester, which has been known for producing myriad international musical artists over the years. With a wistful sound vaguely reminiscent of the 1990s, her energetic vocal stylings give voice to the struggles and vexations of young people today, faced with the state of the world. A fresh source of hope for UK rock.

Chloe Slater

Singer, Songwriter

Born in England. Debuted in 2023 with the single Sinking Feeling! In 2025, Slater launched a large-scale European tour to support her latest EP Love Me Please. She’s a fan of UNIQLO’s baggy curved jeans. Her fashion icon is the model Alexa Chung.

chloeslater333

Coated Short Jacket 899kr
Flannel Boxy Shirt 449kr
HEATTECH Extra Warm Cashmere Blend Turtleneck T-Shirt (Long Sleeve) 349kr (UNIQLO : C)
Baggy Curve Jeans (Shorter) 499kr
Socks (Three Pairs) 149kr

Photography by Jack Orton
Hair & Makeup by Masahi Konno
Coordination by Tatsuo Hino
Styling & Text by UNIQLO

Release dates vary, depending on the product. All listed prices, current as of August 28th, include sales tax and are subject to change.

Autumn starts with the textures of vintage workwear.
Which of this season’s long coats works for you, the lightweight “U” or the authentic “C”?

Topics: 03 /

Revisiting Classic

Lightness and Elegance

Which of this season’s long coats works for you, the lightweight “U” or the authentic “C”?

See the styling

Trench Coat 1499kr (Uniqlo U)
Knit Crew Neck Jumper 499kr (Uniqlo U)
Wide Colour Jeans 599kr (Uniqlo U)

Long coats are a fall and winter wardrobe staple. These two new items for the women’s lineup will give your style added breadth. The above is a minimalist single-breasted coat from Uniqlo U. With a relaxed fit, this unisex coat is made from lightweight cotton nylon. The hood can be stashed away, while a belted waist allows for different silhouettes. The other coat is from UNIQLO : C. While retaining a classic Chesterfield design, this single-button semi double-breasted coat has a modern silhouette. London-based musician SAHRA styled both coats for us effortlessly. They’re a perfect match for the mix of classic and modern found on campus at Trinity Laban Conservatoire, where SAHRA teaches.

SAHRA

Vocalist, Composer

Based in London. Draws influences from R&B, jazz, and the Somali music her dad played growing up. Released the debut EP Love Me with Me in 2019, the same year she was celebrated as a Musicians’ Company Young Jazz Musician of the Year. SAHRA’s latest vinyl release from December 2024 is the EP Alone Again & Risk It All. She teaches singing at Trinity Laban Conservatoire, the backdrop for this photo shoot.

sahra.offixial

Long Coat 1399kr (UNIQLO : C)
100% Cashmere Relaxed V Neck Jumper 1499kr (UNIQLO : C)
Broadcloth Oversized Shirt (Regular Collar) 499kr (UNIQLO : C)
Easy Wide Tapered Trousers 599kr (UNIQLO : C)

Photography by Jack Orton
Hair by Hiroshi Matsushita
Coordination by Tatsuo Hino
Styling & Text by UNIQLO
Special thanks to Trinity Laban Conservatoire of Music and Dance

Release dates vary, depending on the product. All listed prices, current as of August 28th, include sales tax and are subject to change.

A rising star of Manchester styles two fresh blousons.
Black and milk bring out chocolate’s richness.

Topics: 04 /

Revisiting Classic

Chocolate Brown

Black and milk bring out chocolate’s richness.

See the styling

Elegance in Simplicity

This season’s feature colour is a luxurious chocolatey brown. The key to mastering this trending tone is combining it with black. The result is a poignant interplay not easily achieved with other palettes. The mid length coat, made with PUFFERTECH, has the feel of a light jacket but with plenty of warmth. The rest of the ensemble is black. This expressive low gauge high neck jumper and pleated heavy-ounce denim trousers may be close to the same colour, combining the different tones and textures gives the outfit depth. A minimalist and refined look perfect for this autumn and winter.

PUFFERTECH Half Coat 1799kr (UNIQLO : C)
Low Gauge High Neck Jumper 499kr (UNIQLO : C)
Pleated Straight Trousers (Denim) 599kr (UNIQLO : C)

Café au Lait Colours

This brown and white look was inspired by café au lait, coffee with milk. It starts with a white cotton shirt and crisp white denim. Tossing on a classic brown double-breasted jacket pulls the whole outfit together. The deep brown evokes the warmth and relaxation of hot coffee, while the white gives the outfit brightness, like the sweet flavour of milk. Make sure neither the shirt or denim is completely white, so you can play with nuance. The classic brown jacket and the slight gradation of whites give the outfit a pleasant sense of contrast. The harmony between the brown and white is simple yet beautiful.

Double Breasted Jacket 849kr
Cotton Shirt (Long Sleeve) 499kr (Uniqlo U)
Curve Trousers 499kr (Uniqlo U)

Photography by Shunya Arai
Styling by Shuhei Yoshida
Hair by Nori Takabayashi (YARD)
Makeup by Suzuki
Text by UNIQLO

Release dates vary, depending on the product. All listed prices, current as of August 28th, include sales tax and are subject to change.

Which of this season’s long coats works for you, the lightweight “U” or the authentic “C”?
Cashmeres styled casually, like sweats.

Topics: 05 /

Revisiting Classic

Colours of Cashmere with Omar Sosa

Cashmeres styled casually, like sweats.

See the styling

Each year, UNIQLO releases cashmere jumpers in a wealth of colours. This year, we’re introducing men’s and women’s jumpers in a total of thirty tones, which sent our thoughts to the creative director Omar Sosa. Back when he worked at apartamento magazine, he often wore jumpers in bright colours. “I prefer loose and simple pullovers to button-ups,” says Omar, who true to form styles this cashmere jumper like a sweatshirt. “I have lots of cashmere jumpers from UNIQLO, some over ten years old. I like the classic look and the comfort they provide in cold weather. I wear a lot of classic items. Clothes with substance that withstand the test of time, uninfluenced by trends. Not to sound contrarian, but I like adding something to the mix that shakes things up a bit. I’m a fan of bold poppy colours and sometimes wear bright whites. But there are plenty of people who feel resistance toward wearing colours or having colourful things. You can see this all too clearly in how they decorate their spaces, or in the omnipresent outfits of dark tones. But I see colour as a form of self-expression, a way of saying things about yourself that words can’t always convey. One of my dreams is to choose the colour palette for a line of cashmere jumpers from UNIQLO. I’m jealous of the women’s line, they have all these classic colours.”

apartamento magazine

A publishing house and interiors magazine launched in Barcelona in 2008 by Omar Sosa, Nacho Alegre and Marco Velardi. Features creatives and artists all over the world with a focus on their living spaces and lifestyles. Collaborated with LifeWear in 2023. Though Omar is no longer part of the magazine, it continues to be published twice a year.

Omar Sosa

Creative Director

Based in Barcelona, Omar edits books, curates shows, and takes on a broad range of design work for private clients. Since he was visiting Paris for a project when we spoke, this shoot was conducted at Librairie Yvon Lambert, one of Omar’s favourite bookshops.

omarsosabartolome

: 100% Cashmere Crew Neck Jumper 1299kr

Corduroy Easy Ankle Trousers 399kr

Colour Socks 49kr

Oversized Single Breasted Coat 1499kr (Uniqlo U)

Photography by Valentin Hennequin
Coordination by Masae Takanaka
Styling & Text by UNIQLO
Special thanks to Librairie Yvon Lambert

Release dates vary, depending on the product. All listed prices, current as of August 28th, include sales tax and are subject to change.

Black and milk bring out chocolate’s richness.
'It’s just like wearing a cloud'.

Topics: 06 /

Revisiting Classic

Soufflé Jumper and Hanna Peterson

'It’s just like wearing a cloud.'

See the styling

Soufflé Yarn Crew Neck Jumper 499kr

Soft Ribbed T-Shirt (Long Sleeve) 249kr

Smart Flared Trousers 499kr

'I think I read someplace that the word "Soufflé" means "puff" in French, which is a perfect way to describe this material. This is my first time wearing Soufflé knits, but the white jumper feels just like wearing a cloud. I also love that it is ribbed', says Swedish artist Hanna Peterson, sharing her thoughts on a Soufflé yarn jumper.
Developed by UNIQLO and set to become a knitwear classic, this yarn is soft without the scratchiness of other knits. As a side note, Hanna first connected with LifeWear magazine one year ago in 2024, when she was asked to make the cover for Issue 11, Timeless Tones. A self-described 'materials nerd', she shared some ideas for what makes an ideal jumper.
'It’s important to have a trendy yet timeless fit and for it to be made from materials that last. With that in mind, this blue jumper has a boxy fit, almost cropped, and a perfect silhouette. I could wear this all year round, in all kinds of different outfits.'

Speaking to her work’s approach to portraiture, Hanna says she’s 'inspired by the fashion world and the human body. Discovering someone on the street or in a photo in an interesting pose is a perfect basis for a painting'.

Hanna Peterson

Artist

Born in Dalarna in central Sweden. Now based in Gothenburg. Along with painting, she creates tufted works by threading yarn through cloth. Posters of Hanna’s work can be purchased through the online art poster shops The Poster Club, curated in Copenhagen, and Wall of Art, based in Stockholm. Currently preparing for an upcoming exhibition of prints, Hanna is a fan of UNIQLO’s striped pyjamas made from cotton poplin fabric, which resembles the same aesthetic as many pieces in her paintings.

studio.peterson

Baggy Curve Jeans (Shorter) 499kr

Photography by Gustav Karlsson Frost
Hair & Makeup by Martina Dahlqvist
Coordination by Miki Osako
Styling & Text by UNIQLO

Release dates vary, depending on the product. All listed prices, current as of August 28th, include sales tax and are subject to change.

Cashmeres styled casually, like sweats.
In New York and Paris, you can wear a jacket any way you like.

Topics: 07 /

Revisiting Classic

Playful
Jacket Style

In New York and Paris, you can wear a jacket any way you like.

See the styling

1. Playing with Necklines

Neckties give jacket outfits class and character. Jon complemented his Oxford shirt with a vintage tie from his collection. “I go for ties with subdued colours and unique patterns,” says Jon. New Yorkers know how to play around with necklines.

2. Perfect Fit

Jon chose a brushed jersey jacket with a comfortable fit. “Comfort is my top priority,” he says, calling the regular fit “ideal” for its sharp look and the space around the waist.

3. Calm Tones

“I’m into relaxed and subtle tones,” says Jon, opting for a pair of straight chinos in robust twill. Attentive to material and silhouette, he favoured this dark brown pair for their “enduring charm.”

Jon Tietz

Creative Director, Co-founder of Lenys World

Started his career as a fashion editor at GQ, where he worked under US fashion legend Jim Moore. Since going freelance, he has worked in visual direction at a variety of fashion brands, and is also a co-founder of Lenys World, a brand of footwear made in Italy.

tietztietz

Brushed Jersey Jacket (Patterned) 849kr
Washable Milano Ribbed Crew Neck Jumper 499kr
Oxford Regular Fit Shirt (Stripe) 449kr

1. Versatile Design

Ricky sports a knit jacket made from sleek and comfy wool. “I’m into sort of oversized designs,” he says, adding that this jacket can be casual or elegant as needed. A versatile choice for those on the go. Ricky says it’s “perfect for travel.”

2. Over the Shoulders

For times when a jacket feels a little stuffy, Ricky proposes “dressing it down with a jumper tied over the shoulders.” A great tip for quickly changing the look of an ensemble.

3. Colour Harmony

Ricky builds his outfits around neutral colours, adding subtle tones and a bit of colour for contrast. To offset the pink shirt underneath the jacket, he wears straight off-white chinos. Leave it to a Parisian to strike the perfect balance between chic and bold.

4. Roll Up the Hem

Since he bikes around the city, Ricky makes sure his trousers won’t get caught in the chain. That’s why he says he “rolls the cuffs up, even when the fit’s a little baggy.” Because he used to do ballet, he says “it’s fun to show the ankles.”

Ricky Van Gils

Freelance Stylist and Consultant

After studying ballet, Ricky moved into fashion. Following work as an assistant to a series of famous stylists, he went off on his own in 2022 and is now based in Paris, where he works as a freelance stylist and consultant, collaborating with a number of famous brands.

rickyvangils

Knit Jacket 1099kr (UNIQLO : C)
Broadcloth Regular Fit Shirt (Button-Down Collar, Hairline) 449kr
Lambswool Crew Neck Jumper 499kr

Photography by Kohei Kawashima (Jon), Mari Shimmura (Ricky)
Hair & Makeup by Go Miyuki (Ricky)
Coordination by Sako Hirano (Jon), Masaé Takanaka (Ricky)
Text by UNIQLO

Release dates vary, depending on the product. All listed prices, current as of August 28th, include sales tax and are subject to change.

'It’s just like wearing a cloud'.
Korean design teams styling merino jumpers.

Topics: 08 /

Revisiting Classic

Merino as Uniform

Korean design teams styling merino jumpers.

See the styling

(L)

100% Merino Crew Neck Jumper 499kr
Straight Jeans 499kr (UNIQLO and JW ANDERSON)

(R)

Merino Knit Polo Shirt 499kr

KUO DUO

Product Design Studio

This team’s name derives from ’95 (“Kuo” in Korean), the year both founders were born. The chair above, part of their VINO series, is a design that strives not only for an elegant form, but easy daily use in any space. Hwachan (right) lived in Japan when he was younger, giving him the chance to watch UNIQLO grow with his own eyes. When asked about the merino jumper, he noted the texture. “This is good material. Polyester bunches up, making it hard to wear under a jacket, but this is nice and thin, easy to wear in different outfits.” Yoomin (left), who has sensitive skin, commented on her jumper being “so soft and thin; you could wear it straight from autumn and winter into early summer.” Merino wool is known for its superlative thinness. Simple enough to wear as a daily uniform, perhaps it has something in common with this duo’s versatile designs.

kuo__duo

(L)

100% Merino Crew Neck Jumper 499kr
Easy Wide Tapered Trousers 599kr (UNIQLO : C)

(R)

100% Merino Polo Jumper 499kr
Culottes 499kr (UNIQLO : C)

be formative

Product Design Studio

When creating products, design studio “be formative” favours materials that have an innate sense of warmth without announcing their presence too strongly in a space. The Semonan Chair, made from plywood and hand-painted green, has a design that’s both simple and sharp. Yejin (right) sums up UNIQLO as having “quality that doesn’t wash away.” To her point, one of merino wool’s great traits is a special treatment that prevents pilling and allows it to be washed at home. Like the studio’s products, merino gains character over time. Kiyong (left), a fan of UNIQLO fleece, says he likes clothes that are “warm and light, just like this jumper. It’s so comfortable.”

be_formative

Available this autumn and winter in both polo and crewneck, a perfect pair.

MEN

Merino Knit Polo Shirt 499kr

WOMEN

100% Merino Polo Jumper 499kr

MEN

100% Merino Crew Neck Jumper 499kr

WOMEN

100% Merino Crew Neck Jumper 499kr

Photography by Taemin Ha
Coordination by Shinhae Song (TANO International)
Styling & Text by UNIQLO

Release dates vary, depending on the product. All listed prices, current as of August 28th, include sales tax and are subject to change.

In New York and Paris, you can wear a jacket any way you like.
Parisian style starts at the neckline.

Topics: 09 /

Revisiting Classic

The Joy of Wrapping

Parisian style starts at the neckline.

See the styling

Cashmere Scarf

This soft stole, 100% cashmere, comes in chic and vivid colours.

Wrap scarf around neck and adjust so left and right match. Looks elegant in basic colour schemes.

Cashmere Scarf 749kr
3D Knit Seamless Soufflé Yarn V Neck Jumper 499kr
Washable Milano Ribbed Flare Skirt 499kr

Form scarf into loop and pass tails through in the “Parisian knot.” The light grey goes well with this one-tone khaki outfit.

Cashmere Scarf 749kr
Flannel Shirt (Regular Collar) 499kr
Jersey Barrel Leg Trousers 499kr

To make sure a scarf won't come undone in bad weather, tie a snug knot at the back of the neck. A bold colour against the blue shirt.

Cashmere Scarf 749kr
Broadcloth Oversized Shirt (Regular Collar) 499kr (UNIQLO : C)

HEATTECH Scarf

Keep your neck cosy with a lengthy tartan stole made from moisture-absorbing, heat-generating HEATTECH.

Tie a knot off to the side and toss the other tail over the shoulder. The red check provides an accent colour to the brown knit.

HEATTECH Scarf (Patterned) 349kr
Soufflé Yarn Short Cardigan 499kr
Broadcloth Oversized Shirt (Regular Collar) 499kr (UNIQLO : C)
Wide Straight Trousers 599kr (Uniqlo U)

Tie the tails twice and bring the knot into centre for an iconic style. The bold check pattern stands out from the cityscape.

HEATTECH Scarf (Patterned) 349kr
Washable Milano Ribbed Crew Neck Jumper 499kr
Wide Straight Trousers 599kr (Uniqlo U)

Tie a single loop in the front, letting the scarf hang low. Adds a trad accent to an all-black outfit.

HEATTECH Scarf (Patterned) 349kr
Washable Milano Ribbed Jumper (Short Sleeve) 399kr
Merino Knit Polo Shirt 499kr
Corduroy Curve Trousers 499kr (UNIQLO and COMPTOIR DES COTONNIERS)

Souffle Yarn Chunky Stole

This soft and sweeping Souffle Yarn Chunky Stole has plenty of volume and extra-fat tassels.

Wrap around your shoulders like a blanket to stay nice and cosy. This chic grey goes well with the beige shirt.

Soufflé Yarn Chunky Stole 399kr
Utility Overshirt 499kr (Uniqlo U)
Wide Straight Trousers 599kr (Uniqlo U)

Wear the scarf underneath a jacket, as with a shawl. The jacket also helps hold in the warmth.

Soufflé Yarn Chunky Stole 399kr
Knit Jacket 1099kr (UNIQLO : C)

Drape one end of the stole over the right shoulder, letting the rest hang down. The white and brown make for a beautiful contrast.

Soufflé Yarn Chunky Stole 399kr
Crew Neck Full-Zip Cardigan 599kr (UNIQLO : C)
Jersey Barrel Leg Trousers 499kr

Zoe Viard

Artistic Director at Soeur

Looks after visual identity at apparel brand Soeur. Often shares ideas with friend Livia.

Baptiste Renault

Textile Designer

Gaining experience at the former Paris concept store Colette, Baptiste now works as a textile designer.

Livia Rossi

Stylist

Serves as a fashion editor at L'Etiquette. Oversaw scarf and stole styles for this feature.

Photography by Marie Déhé
Styling by Livia Rossi
Hair & Makeup by Go Miyuki
Coordination by Masaé Takanaka
Text by UNIQLO

Release dates vary, depending on the product. All listed prices, current as of August 28th, include sales tax and are subject to change.

Korean design teams styling merino jumpers.
Which sweatsuit fits your style?

Topics: 10 /

Revisiting Classic

Dressed in Sweats

Which sweatsuit fits your style?

See the styling

Sweat Shirt
Sweat Trousers

- Crew Neck
- 88% Cotton, 12% Polyester
- Tapered Silhouette

A regular fit with shoulders, chest and cuffs updated for modern tastes. Ribbed jogger-style ankle cuffs.

Sweatshirt 449kr
Suede Combination Trainers 599kr (UNIQLO : C)

DRY Sweat Full-Zip Hoodie
DRY Sweat Curve Trousers

- Full-Zip Hoodie
- 80% Polyester, 15% Viscose rayon, 5% Elastane
- Curve Silhouette

Moisture-wicking, quick-drying fabric with a crisp texture. The cropped top goes great with the curved bottoms.

DRY Sweat Full-Zip Hoodie 499kr
DRY Sweat Curve Trousers 449kr
Suede Combination Trainers 599kr (UNIQLO : C)

Sweat Oversized Pullover Hoodie
Sweat Wide Trousers

- Pullover Hoodie
- 67% Polyester, 33% Cotton
- Wide Straight Silhouette

Supple fabric that looks as good as it feels. The roomy silhouette has an elegant fit.

Sweat Oversized Pullover Hoodie 499kr (UNIQLO : C)
Sweat Wide Trousers 499kr (UNIQLO : C)

Oversized Sweat Shirt
Sweat Wide Trousers

- Crew Neck
- 67% Polyester, 33% Cotton
- Wide Straight Silhouette

A smart shirt can turn these trousers from loungewear into streetwear. The sturdy fabric holds its shape, rest assured.

Oversized Sweatshirt 449kr (UNIQLO : C)
Cotton Shirt (Stripe) 449kr
Sweat Wide Trousers 499kr (UNIQLO : C)

Brushed Half-Zip Sweat Shirt
Brushed Sweat Wide Trousers

- Half-Zip
- 84% Polyester, 16% Viscose rayon
- Wide Straight Silhouette

Sumptuous top and bottom in relaxing fits, made from high-quality material. The mottled colours have a special depth.

Brushed Half-Zip Sweatshirt 499kr (Uniqlo U)
High Neck Jumper 599kr (Uniqlo U)
Brushed Sweat Wide Joggers 499kr (Uniqlo U)

Cropped Sweat Shirt
Sweat Wide Trousers

- Cropped Crew Neck
- 86% Cotton, 14% Polyester
- Straight Silhouette

A cropped crewneck paired with trousers that have just enough volume. The perfect balance between tops and bottoms.

Cropped Sweatshirt 399kr
Cotton Cocoon Shirt 449kr (UNIQLO : C)
Sweat Wide Trousers 399kr

Photography by Yuki Kumagai
Styling by Shuhei Yoshida
Hair by Nori Takabayashi (YARD)
Makeup by Suzuki
Text by UNIQLO

Release dates vary, depending on the product. All listed prices, current as of August 28th, include sales tax and are subject to change.

Parisian style starts at the neckline.
Functionality informs design, until design becomes a standard.

Topics: 11 /

Revisiting Classic

Functional Comfort

Functionality informs design, until design becomes a standard.

See the styling

HEATTECH Gloves

In addition to keeping hands toasty, leather gloves give an outfit character, coordinated with the colours of a necktie, shoes and bag. These gloves have a classic style that also answers today’s need for functionality.

HEATTECH Lined Gloves 349kr
HEATTECH Lined Gloves 349kr

Function 1

Function 2

1.Knit ribbing in between the fingers reduce stress on the weave when making a fist or doffing the glove.
2.Fingertips have conductive patches so that you can use a smartphone.
3.Stitching on the backs of the hands
4.Lined with moisture-absorbing, heat-generating HEATTECH fleece

HEATTECH Lined Gloves 349kr
HEATTECH Lined Gloves 349kr

Made from polyester suede that won’t shrink in the rain and lined with moisture-absorbing, heat-generating HEATTECH fleece. Fingertips have conductive patches so that you can use a smartphone. The men’s pair, which have decorative stitching on the backs, use knit ribbing in between the fingers, for reduced stress on the weave when making a fist or doffing the glove. You’ll enjoy the winter more with a pair of lightweight, cosy gloves. They’re a gamechanger.

HEATTECH Gloves

In addition to keeping hands toasty, leather gloves give an outfit character, coordinated with the colours of a necktie, shoes and bag. These gloves have a classic style that also answers today’s need for functionality.
Made from polyester suede that won’t shrink in the rain and lined with moisture-absorbing, heat-generating HEATTECH fleece. Fingertips have conductive patches so that you can use a smartphone. The men’s pair, which have decorative stitching on the backs, use knit ribbing in between the fingers, for reduced stress on the weave when making a fist or doffing the glove. You’ll enjoy the winter more with a pair of lightweight, cosy gloves. They’re a gamechanger.

BLOCKTECH Parka

Functionality to save you from light rain and wind on chilly days, simplicity for easy everyday wear. This is the essence of our essential parka, made using proprietary BLOCKTECH developed by UNIQLO.

BLOCKTECH Parka (3D Cut) 899kr

Function 2

Function 3

1.A printed finish gives the lining an irregular texture that won’t stick to the skin.
2.Front zip is enclosed all the way to the chin for extra comfort.
3.The shoulders have a 3D cut for mobility.

BLOCKTECH Parka (3D Cut) 899kr

Ease of motion and comfortable fit are central to the design. Topping off the 2.5 layer construction is a water-repellent^*1 twill. Beneath that is a film that gives the fabric wind and water resistance and breathability. The lining has a textured finish that won’t stick against the skin. Front zip has a water-blocking^*2 fastener, which is enclosed all the way to the chin for extra comfort, while the shoulders have a 3D cut for mobility. Just because this is a classic doesn’t mean it can’t play with colours. The exact shade of navy is occasionally adjusted to match the mood of the times.

^*1 Surface is treated with water-repellent material for long-term protection. Finish will not last forever.
^*2 Not entirely waterproof. Fastener designed to block water.

BLOCKTECH Parka

Functionality to save you from light rain and wind on chilly days, simplicity for easy everyday wear. This is the essence of our essential parka, made using proprietary BLOCKTECH developed by UNIQLO.
Ease of motion and comfortable fit are central to the design. Topping off the 2.5 layer construction is a water-repellent^*1 twill. Beneath that is a film that gives the fabric wind and water resistance and breathability. The lining has a textured finish that won’t stick against the skin. Front zip has a water-blocking^*2 fastener, which is enclosed all the way to the chin for extra comfort, while the shoulders have a 3D cut for mobility. Just because this is a classic doesn’t mean it can’t play with colours. The exact shade of navy is occasionally adjusted to match the mood of the times.

^*1 Surface is treated with water-repellent material for long-term protection. Finish will not last forever.
^*2 Not entirely waterproof. Fastener designed to block water.

Photography by Yoshio Kato
Illustration by Yoshifumi Takeda
Text by UNIQLO

Release dates vary, depending on the product. All listed prices, current as of August 28th, include sales tax and are subject to change.

Which sweatsuit fits your style?
Roots that lead to now.

Topics: 12 /

Revisiting Classic

Evolving Goods

Roots that lead to now.

See the styling

Helmet Bag

“Helmet bags” came into being in the 1950s, when US Air Force helmets made the monumental shift from leather to metal. The subsequent addition of attachments and accessories caused the bags to grow bigger and bigger. The original bags lacked the shoulder strap seen here, so they had to be carried by the handles. While the classy sage green colour and padded fabric hew close to tradition, the various interior pockets and suitcase belt on the back panel update the functionality.

Utility Shoulder Bag 499kr

Riding Jacket

Country sports are still a part of British life. These traditions gave rise to a kind of jacket built for pursuits like riding and hunting that’s made from an iconic waxed fabric. Blocking wind and rain, this material has become as well known as the coat itself. Our jacket is an update on the classic, making it more useful for the city.

The corduroy collar is soft against the skin when popped to block the wind, while the big front pockets, originally for holding gloves or game, are joined by handwarmers accessed separately. The material is rugged cotton nylon, while the PUFFERTECH insulation, our latest functional fill, holds in the warmth.

PUFFERTECH Utility Jacket 1399kr (UNIQLO and JW ANDERSON)

Photography by Yoshio Kato
Illustration by Yoshifumi Takeda
Text by UNIQLO

Release dates vary, depending on the product. All listed prices, current as of August 28th, include sales tax and are subject to change.

Functionality informs design, until design becomes a standard.
The surprisingly unknown history of fashion on the slopes.

Topics: 13 /

Revisiting Classic

The History of Skiwear

The surprisingly unknown history of fashion on the slopes.

See the styling

Skiers from
the Swedish National Team

Ebba Årsjö

Professional Para-Alpine Skier

At the 2022 Winter Paralympics, Årsjö took gold medals in the super combined and slalom standing events as well as a bronze in the downhill standing event. 'I was amazed at the quality of the clothing UNIQLO provided. In everyday skiing, comfort is key', she says.

PUFFERTECH Cropped Vest 749kr
Soft Ribbed T-Shirt (Long Sleeve) 249kr
Socks (Argyle) 59kr
Cashmere Knit Beanie 499kr
100% Cashmere Knit Gloves 499kr
Suede Combination Trainers 599kr (UNIQLO : C)

Albin Holmgren

Professional Mogul Skier

Distinguishing himself in 2018 at the FIS Freestyle Junior World Ski Championship, today Holmgren is a member of Sweden’s national mogul team. He’s preparing for global competitions in 2026. 'This shell is the thinnest around. The comfort is incredible. It’s so light!'

BLOCKTECH Parka (Colour Block) 1799kr (UNIQLO × SWEDEN ATHLETE COLLECTION)
Knit Fleece Full-Zip Jacket 499kr (UNIQLO × SWEDEN ATHLETE COLLECTION)
Sweatshirt 449kr
Warm Lined Trousers 599kr

What are the origins of skiwear? There are a lot of theories, but what we do know is that Nordic people have been getting around on skis since before the Christian era. The shift from transport to sports occurred in Norway in the 1860s. Sondre Norheim, known as the father of modern skiing, made a huge impact by formalising ski turns and developing the hardware used for bindings. Until the middle of the twentieth century, skiwear focused on functionality, the norm being jumpers, socks and trousers made of wool in unisex styles. This all changed in the 1960s. Synthetic textiles like nylon were introduced, replacing natural fibres. Thanks to pop-cultural moments like the release of Downhill Racer starring Robert Redford, skiing became a people’s sport. Ski fashion blossomed over the decades. The 1970s brought a seismic shift in textiles, in the form of waterproof and moisture-wicking fabrics and fleece, while the 1980s gave us vivid colours and the snowsuit. In the 2000s, slopeside styles took on an even greater variety. As performance materials continued to evolve, looser fits became available, thanks to the influence of snowboarding and streetwear, along with different kinds of shells and down jackets, as well as throwback looks.

This season, we’ve developed new items in tandem with Team Sweden, with whom UNIQLO is Main Partner as well as Official Clothing Partner at the next Olympic Games and Paralympic Games. One such item is the BLOCKTECH parka worn by mogul skier Albin Holmgren, pictured to the right. Sporting a three-layer construction and a special membrane for greater water-repellancy and breathability, this comfy coat is just right for winter leisure or daily wear. Alpine skier Ebba Årsjö wears the new PUFFERTECH vest, staying toasty in a retro look reminiscent of 1970s resort style.

~1940s

1970-80s

2000s~

The shift from natural fibres to synthetics, and their improved functionality, were driving forces behind trends. Even after all these years, there’s something romantic about seeing a veteran skier coming down the slopes decked out in the old-fashioned styles.

Photography by Gustav Karlsson Frost
Hair & Makeup by Lovisa Lunneborg
Coordination by Miki Osako
Illustration by Yoshifumi Takeda
Styling & Text by UNIQLO

Release dates vary, depending on the product. All listed prices, current as of August 28th, include sales tax and are subject to change.

Roots that lead to now.
A father and daughter wear fleeces inspired by a mountaineer artist.

Topics: 14 /

Revisiting Classic

Fleece, Colours and Mountains

A father and daughter wear fleeces inspired by a mountaineer artist.

See the styling

Jerry Ukai & Rocca

Artist, Art Director and Daughter

Along with working as an illustrator and art director, in recent years Jerry has been exhibiting his artwork at shows in Japan. He also writes stories about hiking. His daughter Rocca has started to learn bouldering. On the weekends, she and her father go on mountain outings in the Yatsugatake area.

jerry_ukai

(L)

Fleece Full-Zip Jacket 449kr
Denim Overshirt Long Sleeve 499kr
Flannel Shirt (Regular Collar) 499kr
Lambswool Crew Neck Jumper 499kr
Colour Socks 49kr
HEATTECH Ribbed Beanie (Marled Yarn) 199kr

(R)

Fleece Full-Zip Jacket 349kr
Soufflé Yarn Jumper 349kr
Warm Lined Trousers (Casual) 349kr
HEATTECH Socks (Melange, 2 Pairs) 99kr
HEATTECH Knit Beanie Hat 149kr

Over thirty years since it debuted, the UNIQLO fleece jacket has become a standard, carefully updated over time. It all began with a desire to share this practical and functional item with the world, transforming it from outdoor clothing into an affordable choice for everyday wear. Another vital aspect of the fleece that’s been with us from the start is the variety of colours. Along with chic and understated tones, this season’s lineup includes over ten options like yellow, retro green, purple, and colourblock.

The Family Canteen (1974)

This union of the outdoors and fun colours is a perfect chance to highlight the work of Umetaro Azechi, who some call the 'Printmaker of the Peaks'. From the 1920s until his passing in 1999, Azechi made prints with the mountains as his subject. Garnering acclaim for works depicting mountain men set in majestic landscapes that also served as canvases for his personal experiences in nature, he became known from the 1970s, towards the end of his career, for his use of pop colours. For this shoot, we asked mountain-lover and artist Jerry Ukai and his daughter to style green and yellow fleeces inspired by the colours of The Family Canteen, an Azechi print from 1974. Jerry says he’s been getting into trail running and creative work that’s focused on the outdoors. 'Lots of my mountain pals are big fans of Azechi’s work', says Jerry, pictured alongside his daughter at the cabin in the foothills of the Yatsugatake Mountains that he’s turned into a studio. Pop colours suit the mountains well.

Umetaro Azechi

Artist

Born in 1902 in Uwajima, Ehime Prefecture. Studied under printmakers Unichi Hiratsuka and Koshiro Onchi. Began making mountain landscape prints in the 1920s. In 1953, he released the first works in the Mountain Man series. Books include the collections Mountain Eyeballs, Mountain Navel, and Mountain Dimples, Mountain Footsteps. His studio Atelier U, located in Machida in Western Tokyo, also functions as a gallery where his work is exhibited and sold. Died in 1999.

atelier-u.net/index.html

Photography by Kazufumi Shimoyashiki
Styling & Text by UNIQLO

Release dates vary, depending on the product. All listed prices, current as of August 28th, include sales tax and are subject to change.

The surprisingly unknown history of fashion on the slopes.
Whoever said jeans can’t be soft?

Topics: 15 /

Revisiting Classic

Can Jeans be
Active?

Whoever said jeans can’t be soft?

See the styling

Regular Fit Oxford Shirt 449kr
EZY Jeans 599kr
Washable Milano Ribbed Crew Neck Jumper 499kr

Maximising comfort endlessly expands an item’s possibilities. EZY jeans are the ultimate example. It’s all because of Ultra Stretch, you’d never imagine from the way they look. The secret is a twill fabric like denim on the outside but with a pile texture on the inside like sweats. A clear choice not just for everyday wear, but for a variety of situations like relaxing on an international flight. But how about exercise? Diego, who tried bouldering for us in EZY jeans, says he was amazed at how quickly his legs moved up the wall, 'stretching unlike any jeans I’ve ever worn'. The scene evokes images from the legendary photo book Yosemite in the Sixties, which captured climbers in Yosemite National Park during that decade. Since tools and special gear were hard to come by in those days, the climbers are depicted clinging to the cliffs in jeans. Today, denim’s range has extended to include just this kind of activity. The seamless construction gives it the mark of today.

Oversized Sweatshirt 449kr (UNIQLO : C)
EZY Jeans 599kr
Twill Cap 349kr

Diego Johnson

Skater, Model and Cyclist

Born and raised in Silver Lake, Los Angeles. Currently working at Palace Skateboards, Diego is also pursuing a modelling career. Along with bouldering, he’s interested in road bikes and skateboarding.

Photography by Tetsuo Kashiwada
Coordination by Megumi Yamano
Styling & Text by UNIQLO

Release dates vary, depending on the product. All listed prices, current as of August 28th, include sales tax and are subject to change.

A father and daughter wear fleeces inspired by a mountaineer artist.
Works on the mountain, works in town.

Topics: 16 /

Revisiting Classic

Modern
Outdoor Style

Works on the mountain, works in town.

See the styling

(L)

Windproof Parka 899kr
Fleece Full-Zip Jacket 449kr
Denim Overshirt Long Sleeve 499kr
HEATTECH Extra Warm Cashmere Blend Turtleneck T-Shirt (Long Sleeve) 349kr (UNIQLO : C)
Multi Pocket Backpack 599kr

(R)

Cotton Blend Short Parka 749kr
Flannel Shirt (Regular Collar) 499kr
Corduroy Curve Trousers 499kr (UNIQLO and COMPTOIR DES COTONNIERS)

Outdoor Style
Tips

In the 1970s, outdoor style took the world by storm. In those days, camping and hiking weren't merely a hobby, they were a way of life. Items from this period formed the basis of today's outdoor fashions, now styled many different ways. The importance of layers has been recognised anew, while functional fashion items have become a matter of course. Cotton and nylon, the old outdoor standards, have given way to lightweight functional materials with superior breathability and water-repellency. Over the years, both clothes and gear evolved, from heavy to light. Colours have changed from the bold schemes of the 1970s to the tonal outfits of today, which work on the mountain or in town. Meanwhile, some items like fleece jackets or functional backpacks have become beloved standards, transcending the eras. These changes go beyond fashion trends; they speak to changing lifestyles. The outdoors aren’t just an experience, they’re part of everyday life, just as they’re part of fashion.

1970s

1. These backpacks had lots of pockets and tonnes of room. Designed for the outdoors, where durability and weight were primary concerns.

2. Clothes were functional, favouring bold styles that stood out from the landscape. Shirts had long sleeves and boxy silhouettes, while trousers were designed for ease of movement.

3. Shoes were made to take a beating. High-cut hiking boots were standard, along with heavyweight trekking shoes.

2025

1. Lightweight backpacks with increased functionality. Compartments and subdivided pockets switch things up, allowing for digital devices to be stowed in transit.

2. Technological innovations have made clothing lighter and more functional. The windproof parka pictured to the left not only blocks the wind, it’s breathable and treated to fend off gentle showers.

3. Footwear has come a long way. Lightweight trail running shoes are a popular choice, offering waterproof comfort.

Photography by Yuki Kumagai
Styling by Shuhei Yoshida
Hair by Nori Takabayashi (YARD)
Makeup by Suzuki
Illustration by Kazuma Mikami
Text by UNIQLO

Release dates vary, depending on the product. All listed prices, current as of August 28th, include sales tax and are subject to change.

Whoever said jeans can’t be soft?
Plenty of things come in fifty varieties, but fifty appealing colour options is a rarity.

Topics: 17 /

Revisiting Classic

Colourful 50 Socks

Plenty of things come in fifty varieties,
but fifty appealing colour options is a rarity.

Colour Socks 49kr

Ballet Shoes 499kr (UNIQLO : C)

Japanese has fifty sounds, while the US has fifty states. Lots of things come in fifty varieties. Sometimes it’s great to have a selection of fifty colours, like with coloured pencils or nail polish. As far as clothes go, socks are probably the one case where this holds true. For over twenty years, UNIQLO has been offering these ribbed socks in fifty colours, updated here and there. Having a choice is key. Though some colours may look bright on their own, they blend in nicely once you’re wearing them, much like glasses. A few of the tones are similar, though each adds something special to an outfit, and best of all, they cost only €3.90 a pair. The palette is set to change again for 2026 Spring & Summer. Stock up on your favourites today. It never hurts to have new socks around. If you find a colour that works for you, why not go for it?

Colour Socks 49kr

Suede Combination Trainers 599kr (UNIQLO : C)

Photography by Shunsuke Shiga
Text by UNIQLO

Release dates vary, depending on the product. All listed prices, current as of August 28th, include sales tax and are subject to change.

Works on the mountain, works in town.
Back in the day, straight jeans were the only option. These classic styles still look great.

Topics: 18 /

Revisiting Classic

Back to Straight Jeans

Back in the day, straight jeans were the only option. These classic styles still look great.

See the styling

SWIPE

Women’s Jeans

1

Ribbed Crew Neck Jumper 599kr (UNIQLO and JW ANDERSON)
Straight Jeans 499kr (UNIQLO and JW ANDERSON)

2

Fair Isle Crew Neck Jumper 499kr (UNIQLO and JW ANDERSON)
Straight Jeans 499kr (UNIQLO and JW ANDERSON)

3

Lambswool Polo Jumper 499kr (UNIQLO and JW ANDERSON)
Straight Jeans 499kr (UNIQLO and JW ANDERSON)
HEATTECH Socks (Lined) 99kr (UNIQLO and JW ANDERSON)

4

Oxford Boxy Shirt 449kr (UNIQLO and JW ANDERSON)
Straight Jeans 499kr (UNIQLO and JW ANDERSON)
HEATTECH Socks (Herringbone) 99kr (UNIQLO and JW ANDERSON)

5

Brushed Cotton Overshirt 599kr (UNIQLO and JW ANDERSON)
Straight Jeans 499kr (UNIQLO and JW ANDERSON)
HEATTECH Socks (Melange) 99kr (UNIQLO and JW ANDERSON)

Jeans have their roots in workwear. Now there’s an entire world of jeans, ranging from slim to wide, but the straight leg jeans designed in collaboration with JW ANDERSON this fall are just right. Not too narrow or too wide, they hang perfectly straight. Simplicity offered in a choice of colours. Women’s features four kinds of indigo blue, plus olive green. The men’s collection, new this season, has three different tones of indigo, along with a charcoal grey reminiscent of vintage black denim and a classic brown close to brick red. Wearing the right size and length ensures a superior fit. The neat ankles show just a bit of your socks.

SWIPE

Men’s Jeans

1

Lambswool Crew Neck Jumper (Herringbone) 599kr (UNIQLO and JW ANDERSON)
Straight Jeans 599kr (UNIQLO and JW ANDERSON)
HEATTECH Socks (Printed) 99kr (UNIQLO and JW ANDERSON)

2

Ribbed Crew Neck Jumper 599kr (UNIQLO and JW ANDERSON)
Straight Jeans 599kr (UNIQLO and JW ANDERSON)

3

Oversized Oxford Shirt (Stripe) 499kr (UNIQLO and JW ANDERSON)
Straight Jeans 599kr (UNIQLO and JW ANDERSON)
HEATTECH Socks (Herringbone) 99kr (UNIQLO and JW ANDERSON)

4

Oversized Oxford Shirt 499kr (UNIQLO and JW ANDERSON)
Straight Jeans 599kr (UNIQLO and JW ANDERSON)
HEATTECH Socks (Lined) 99kr (UNIQLO and JW ANDERSON)

5

Brushed Cotton Overshirt (Check) 599kr (UNIQLO and JW ANDERSON)
Straight Jeans 599kr (UNIQLO and JW ANDERSON)

Photography by Shunsuke Shiga
Hair & Makeup by Risa Fukushima
Styling & Text by UNIQLO

Release dates vary, depending on the product. All listed prices, current as of August 28th, include sales tax and are subject to change.

Plenty of things come in fifty varieties, but fifty appealing colour options is a rarity.
Cropped silhouettes you’ve been waiting for.

Topics: 19 /

Revisiting Classic

New Short Shirts

Cropped silhouettes you’ve been waiting for.

See the styling

1
Oxford shirt in a cropped silhouette and a refreshing new colour. JW ANDERSON embroidery on front hem.

2
Short flannel with a modest checked pattern. The mini skort highlights the interplay between top and bottom.

3
This thin-striped cotton shirt has a gorgeous balloon silhouette that expands out from the back. The sleeves have just enough volume.

4
Napped inside and out, this flannel shirt keeps you cosy, while the boxy fit makes for a tidy style. Works well as a light jacket, too.

1

Oxford Boxy Shirt 449kr (UNIQLO and JW ANDERSON)
Smart Ankle Trousers 499kr

2

Flannel Short Shirt (Mini Check) 449kr
Pleated Skort 399kr

3

Cotton Cocoon Shirt (Stripe) 449kr (UNIQLO : C)
Culottes 499kr (UNIQLO : C)

4

Flannel Boxy Shirt 449kr
Corduroy Curve Trousers 499kr (UNIQLO and COMPTOIR DES COTONNIERS)

Photography by Shunya Arai
Styling by Shuhei Yoshida
Hair by Nori Takabayashi (YARD)
Makeup by Suzuki
Text by UNIQLO

Release dates vary, depending on the product. All listed prices, current as of August 28th, include sales tax and are subject to change.

Back in the day, straight jeans were the only option. These classic styles still look great.
Who was it that said that pant styles speak to the nature of an era?

Topics: 20 /

Revisiting Classic

Fresh Silhouettes

Who was it that said that trouser styles speak to the nature of an era?

See the styling

Flare Silhouette

Flared silhouettes evoke nostalgia for the 1970s while also bringing something new to fashion. Flaring from above the knee, the trouser jeans on the left have a centre crease that highlights their beautiful form, while the stretchy fabric makes them easy to wear all day. The smart trousers on the right flare from a higher point, giving the legs a graceful silhouette. The four-way stretch is enough to put a smile on your face.

(L)

Cotton Shirt 449kr
100% Merino Ribbed Turtleneck Jumper 499kr
Slim Flare Jeans 499kr

(R)

100% Cashmere Crew Neck Short Vest 1099kr (UNIQLO : C)
Smart Flared Trousers 499kr

Curve Silhouette

Curved silhouettes fit just right from the waist down to the hips, then gently curve out and down to the ankles. This denim pair is garment dyed and features a classic five-pocket design. The pair in the middle is the roomiest of the bunch, curving out from the thighs down to high ankles. The pair on the right has a unique barrel shape, starting out from the hips to the knees before narrowing towards the cuffs. Made from a cotton jersey blend for added comfort.

(L to R)

Knit Crew Neck Jumper 499kr (Uniqlo U)
Drape Shirt (Long Sleeve) 499kr (Uniqlo U)
Curve Trousers 499kr (Uniqlo U)

Cropped Sweatshirt 399kr
Cotton Shirt 449kr
Cotton Curve Ankle Trousers 499kr (UNIQLO : C)

Drape Shirt (Long Sleeve) 499kr (Uniqlo U)
Jersey Barrel Leg Trousers 499kr
100% Cashmere Crew Neck Jumper 1099kr

Photography by Shunya Arai
Styling by Shuhei Yoshida
Hair by Nori Takabayashi (YARD)
Makeup by Suzuki
Text by UNIQLO

Release dates vary, depending on the product. All listed prices, current as of August 28th, include sales tax and are subject to change.

Cropped silhouettes you’ve been waiting for.
Button-downs and pleated skirts styled for adulthood.

Topics: 21 /

Revisiting Classic

Essentials for Preppy Fashion

Button-downs and pleated skirts styled for adulthood.

See the styling

What is the True Proof of Great Clothing?

When it comes to having fun with style, the easy way out is to rely on creative, extravagant, flamboyant pieces and let them do the talking. But true style lies elsewhere. It’s about wearing simple garments — and playing with them, with precision, personality, even originality. You are the star; the clothes are just tools.

For men, the Oxford shirt is essential in this regard. Rugged and thick, oh-so-classic and preppy, it’s so familiar that it now tolerates every kind of misbehaviour. Worn open over a colourful tee or directly on the skin, neatly tucked under a V-neck jumper or thrown wild under a hoodie, true to size or oversized, tied around the waist or draped over the shoulders, rumpled or crisp, button-down collar or ripped off — anything goes.

(L)

Oxford Regular Fit Shirt (Stripe) 449kr
Selvedge Stretch Slim Fit Jeans 599kr
100% Cashmere Crew Neck Jumper 1299kr

(R)

Regular Fit Oxford Shirt 449kr
Leather Combination Mesh Belt 399kr

In the same spirit, the pleated skirt plays a similar role for women. Utterly classic and unmistakably bourgeois, it can be twisted, lengthened, or shortened. It goes with scuffed sneakers or brand-new shoes, with crisp blouses or casual tees, heirloom jewelry or youthful trinkets. It can look prim or rebellious, formal or informal, traditional or modern. It does whatever you want. Because that’s how you recognise truly great clothing.

(L)

100% Cashmere Crew Neck Jumper 1099kr
Cotton Shirt (Long Sleeve) 499kr (Uniqlo U)
Wide Pleated Midi Skirt 499kr

(R)

100% Merino Polo Jumper 499kr
Wide Pleated Midi Skirt 499kr
Lace Up Shoes 599kr (UNIQLO : C)

Text

Marc Beaugé

Fashion Journalist

Director of L’etiquette. Journalist Contributing to M Le Monde and Quotidien. Coauthored Good as Old with Gauthier Borsarello, garnering wide acclaim.

Photography by Shunya Arai
Styling by Shuhei Yoshida
Hair by Nori Takabayashi (YARD)
Makeup by Suzuki
Coordination by Masaé Takanaka
Special Thanks to Kobe College

Release dates vary, depending on the product. All listed prices, current as of August 28th, include sales tax and are subject to change.

Who was it that said that pant styles speak to the nature of an era?
What makes these cashmere jumpers and chinos authentic?

Topics: 22 /

Revisiting Classic

Things Necessary for Authenticity

What makes these cashmere jumpers and chinos authentic?

See the styling

Find Clothes that Suit You

To have style, there’s no formula. But there are ingredients—always the same—reappearing from one silhouette to the next, from one person to another. To have style, culture helps. So does self-confidence, of course. Even humour can make a difference. But above all, comfort and ease are essential. Without them, style is simply impossible.

That’s why it’s crucial to find your allies: authentic clothes that you can wear without fear or effort. For women, cashmere jumpers are essential in this regard. Because they’re soft, comfortable, flexible, and versatile. Because they can be worn directly on the skin or layered over a T-shirt. Under a heavy coat or a light jacket. On a freezing winter day or a cool summer evening. Crew neck or turtleneck, understated or bold, brand new or well-worn—the cashmere jumper is never a challenge, and always a pleasure.

(L)

100% Cashmere Crew Neck Short Cardigan 1399kr
HEATTECH Extra Warm Cashmere Blend Turtleneck T-Shirt (Long Sleeve) 349kr (UNIQLO : C)
Brushed Jersey Wide Trousers (Longer) 499kr
Clean Belt 399kr

(R)

100% Cashmere Relaxed V Neck Jumper 1499kr
Cotton Shirt 449kr
Straight Jeans 499kr (UNIQLO and JW ANDERSON)

For men, chinos serve the same purpose. Soft and comfortable, authentic and grounded, reassuring and reliable—they welcome both relaxation and stylistic flair. They pair with a blazer or a bomber, a T-shirt or a button-down, sneakers or loafers, on a good day or a rough one, under the sun or clouds. The chino is delightfully simple. That’s why it’s a garment of style.

(L)

Brushed Jersey Jacket (Patterned) 849kr
Broadcloth Regular Fit Shirt (Button-Down Collar, Check) 449kr
Leather Mesh Belt 399kr

(R)

100% Cashmere Crew Neck Jumper 1299kr
Broadcloth Shirt (Stripe) 449kr

Text

Marc Beaugé

Fashion Journalist

Director of L’etiquette. Journalist Contributing to M Le Monde and Quotidien. Coauthored Good as Old with Gauthier Borsarello, garnering wide acclaim.

Photography by Shunya Arai
Styling by Shuhei Yoshida
Hair by Nori Takabayashi (YARD)
Makeup by Suzuki
Coordination by Masaé Takanaka
Special Thanks to Kobe College

Release dates vary, depending on the product. All listed prices, current as of August 28th, include sales tax and are subject to change.

Button-downs and pleated skirts styled for adulthood.
To last, a thing must be well-made. Whether it’s a jumper or a café.

Topics: 23 /

Revisiting Classic

A Perfect Jumper for a Perfect Kissa

To last, a thing must be well-made. Whether it’s a jumper or a café. Revisiting Classic Through Kissas

See the styling

Text

Craig Mod

Author, photographer, and walking traveller

Based in Kamakura and Tokyo. Born in Connecticut, USA. Japan resident since 2000. Author of Kissa by Kissa (BOOKNERD) and Things Become Other Things (Random House). Craig is also a contributor to The New York Times, often writing about the charms of Japan’s regional areas.

craigmod

Lambswool Crew Neck Jumper 499kr

Revisiting Classic Through Kissas

Old style mid-century Japanese cafes are called kissaten (or kissa) and they’re scattered all over the country and I love ’em. They each have an impossibly cool feel, a sense of authority, of 'earned excellence'. This — excellence over time — is the definition of 'classic'. And from classic, so flows nostalgia. One of my favourite kissas is a little shop called Būgen, just south of Tokyo. Būgen’s interior is all thick beams and earthen walls. The tables are made of heavy, well-worn wood. The chairs, too — heavy. Everything has weight, is constructed to last.

Most kissas serve similar food: toast, pizza toast, 'Napolitan' spaghetti. Būgen’s thick-sliced pizza toast is scored in its own special way to induce more crisp in the crust, more easily handled bites. Kissa are often helmed by a husband and wife team who have been behind the counter for the majority of their lives. This creates a consistency, and from that consistency flows the patronage of regulars. Folks arrive each morning as they have for decades, and order their 'morning set'. Like this, through consistency, kissas become tentpoles of community. This community aspect of kissas cannot be faked, is critical to their cool, is what gives them their earned excellence and classic stature.

That’s me in the photo there, sitting in Būgen, wearing UNIQLO’s new lambswool jumper. It’s a nice jumper. I enjoyed wearing it while eating some perfectly made pizza toast. Clothing made of high-quality raw materials, cut in a comfortable way, will age with you in the same way you can age with a good kissa. You put the jumper on or walk into the shop, you feel that tinge of nostalgia, that sense of excellence over time.

Būgen

2-5-3 Ofuna, Kamakura City, Kanagawa-ken, Mon-Sat 11:00-16:00, Sunday and holidays 12:00-16:00, Closed on Thursdays

A longstanding coffee house just a few minutes walk from Ofuna Station in Kamakura. Featuring a mountain hut-style exterior and interior, where you can enjoy carefully drip-brewed coffee. They also offer traditional kissa fare, snacks and sweets. Pizza Toast with Coffee: ¥1,330