
Melbourne Magic
Melbourne, renowned for its art and coffee, is the second biggest city in Australia. This cultured center offers a unique perspective on the good life.
Part 1 Slow and Mellow in the Yarra Valley

Small town, small team, big passion
About an hour’s drive from Melbourne, in the wine growing region of Yarra Valley, is a little town called Healesville. At a favorite local restaurant called No.7 Healesville, opened in 2019, you’ll find modern Mexican paired with homemade natural wine, made from grapes grown with love. The manager, Spike, and the head chef, Joel, run the place with a small and passionate team. But as busy as it gets, the crew maintains a high morale. Sometimes after closing, they’ll crack open a bottle of their latest wine. This place feels like you’re visiting a friend’s house, thanks to the camaraderie of the staff. Around the corner there’s an old church turned into a neighborhood cafe and a cute little flower shop, full of smiles, the whole town open and warm.

(L→ R)
- Hickory Work Shirt 499 kr
- Oversized Pocket Crew Neck T-Shirt 249 kr
- Utility Work Trousers 599 kr
- UV Protection Twill Cap 299 kr
- Linen Blend Shirt 399 kr
- Boyfriend Tapered Jeans 499 kr
- UV Protection Shirt Dress 599 kr
- Slub Half Socks 49 kr
- Middle Gauge Mock Neck Jumper 399 kr
- Smart Cotton Ankle Length Trousers 499 kr


Thinking up new menus is a group effort. No.7’s modern Mexican fare uses fresh herbs and incorporates ideas from other cuisines.
(L→ R)
- Hickory Work Shirt 499 kr
- Utility Work Trousers 599 kr
- UV Protection Twill Cap 299 kr
- UV Protection Shirt Dress 599 kr
- Uniqlo U Oversized Striped Shirt 599 kr

The restaurant serves their homegrown natural wine as well as selected bottles from over the world. “Each bottle has a story behind it, waiting to be told. We’re passionate about spreading the word,” says Kiri.
- Viscose Printed Blouse 349 kr
- Ultra Stretch Leggings Trousers 349 kr

The Yarra Valley is a popular spot for day trips from Melbourne. Aisya, who works at a department store in the city, came here on the weekend seeking fresh air. Her sheer cardigan and turquoise pleated dress and pants are the picture of freshness.
- Light V Neck Cardigan 349 kr
- Pleated Dress (This product is not available in your country.)
- Pleated Straight Leg Trousers 349 kr


Ben, founder of boutique soft drink company Yumbo Soda Co. and younger brother of Spike, splits his time between the lively inner Melbourne suburb of Fitzroy North and the rolling hills of the Yarra Valley-bringing his dog Ernie with him everywhere he goes. His olive green linen shirt looks great against the sprawling lemon orchard.
- 100% Premium Linen Shirt 599 kr
- Chino Shorts 349 kr
- Soft Pile Half Socks 49 kr


Yumbo Soda Co.
Part 2 Coffee Breaks, Melbourne Style

Melburnian insights on the art of daily life
People think of Australia as a place of bright sun and blue sky, but Melbourne weather can be shifty. Hot and sunny one minute, chilly rain the next. It’s said the unreliable weather played a role in the development of all the galleries, theaters and other indoor culture in the city. This is also ground zero for cafe culture in Australia. The British first arrived in the 18th century, bringing their tea culture with them. But after World War II huge numbers of Italians arrived, and with them came cafes. Ever since, Melbourne has emphasized the coffee break. What we might call an espresso is referred to as a “short black,” while something dubbed “the magic” is like a stronger double shot caffè latte. Countless creatives have been so charmed by this unique sensibility they up and moved here. Perhaps coffee time is Melbourne’s way of carving out a bit of paradise in what could turn into a rainy day at a second’s notice.

Abby, twenty-five, is a Melburnian knit artist. She makes custom knit vests tailored to each person’s style, and even hand-delivers them when possible. On the day of our visit, she wore a versatile washable knit great for lounging or working.
- Washable Soft Knit Crew Neck Jumper 399 kr
- Sweat Shorts (This product is not available in your country.)


Best friends Sylvie (left) and Abby, stepping out for dinner. Great companions, they each wear linen blend items suited to their styles. “I went for a clean look today,” says Abby, “with the green cardigan across my shoulders for an accent.”
(L)
- Linen Blend Jacket 899 kr
- Ribbed Vest Top 129 kr
- Selvedge Stretch Slim Fit Jeans 599 kr
- Regular Socks (Three Pairs) 49 kr
(R)
- Light V Neck Cardigan 349 kr
- Linen Blend Shirt 399 kr
- Linen Blend Tucked Wide Leg Trousers 599 kr
- Vintage Belt 349 kr

Best friends Sylvie (left) and Abby, stepping out for dinner. Great companions, they each wear linen blend items suited to their styles. “I went for a clean look today,” says Abby, “with the green cardigan across my shoulders for an accent.”

“I learned knitting from my mother. I have lots of different jumpers, but I love when they’re expressive, like this one.” Alongside her work as a knit artist, Abby is studying psychology and planning to become a clinical psychologist for children.
- Knitted Short Jacket 499 kr
- Sleeveless Bratop (This product is not available in your country.)
- Baggy Fit Jeans 499 kr

Sylvie, twenty-six, is an avid reader. She works as an interior architect and furniture designer for cafes and shops. Her favorite architect is John Pawson, the British designer known for his minimalist works. “The weather’s nice, so I’ve been reading in the park. This sweatshirt has a washed denim look that goes great with blue jeans.”
- Crew Neck Sweatshirt 349 kr
- Oxford Striped Shirt (This product is not available in your country.)
- Wide Leg Jeans 599 kr
- Slub Half Socks 49 kr

Haftom, in an eye-catching mustard yellow coach jacket, works at a UNIQLO store in suburban Melbourne. Today, he’s passing the illustrious Pellegrini’s Espresso Bar on his way to meeting up with a friend.
- Coach Jacket 699 kr
- Oversized Fit Striped T-Shirt 299 kr
- Regular Fit Chino Trousers 499 kr
- Pile Socks 49 kr

Here’s Sylvie on a Sunday morning, walking in a tie-dye nylon parka and sweatpants. When Melburnians run into a friend, they’re likely to stop for a chat, holding a latte. They put great stock in these quiet little moments in the day.
(L)
- Sweat Pullover Hoodie 599 kr
- DRY Stretch Easy Shorts 299 kr
- Pile Lined Socks 49 kr
(R)
- UV Protection Patterned Pocketable Parka 599 kr
- Cropped Fit T-Shirt 199 kr
- Joggers 349 kr
- Cotton Ribbed Beanie Hat 199 kr
- Round Mini Shoulder Bag 199 kr
- Slub Half Socks 49 kr
Photography by Gen Kay
Styling by Tomoko Iijima
Hair & Makeup by Karen Burton
Production assistance by Kristine Walker
Text by UNIQLO
Special thanks to Visit Victoria