The Next Generation of LifeWear

The Next Generation of LifeWear
for the Best Performance
of the Swedish Team

UNIQLO TEAM SWEDEN members wearing the official wear for Beijing Games. The Olympic team achieved record results with 18 medals (8 gold medals, 5 silver and 5 bronze), and the Paralympic team won 7 medals (2 gold, 2 silver and 3 bronze).
Opening ceremony of the Tokyo Games with athletes wearing UNIQLO clothing.
Swedish athletes showed outstanding performance at the Olympics.
Swedish athletes showed outstanding performance at the Olympics.

Drawing on the shared values of its partnership with the Swedish Olympic and Paralympic Committees -quality, innovation, and sustainability- UNIQLO and its partners have together created the next generation of LifeWear to enable the best-possible performance in Beijing and beyond.

UNIQLO is very proud to continue to partner with the Swedish Olympic and Paralympic teams, and is pleased to offer our evolved LifeWear clothing to them at the coming 2022 Winter Olympics and Paralympics in Beijing, following the Tokyo Games. Since signing a partnership agreement with the Swedish team in January 2019, UNIQLO has been providing our clothing to Swedish Olympians, Paralympians and officials. In July 2021, at the Tokyo Games, athletes wearing UNIQLO official clothing showed outstanding performances and impressed us.

The new collection is expressed in a smart layering system that primes athletes for all conditions, including extreme cold. UNIQLO helps the Swedish athletes reach absolute peak performance potential with LifeWear at the stage of the Winter Games in Beijing.

Three Key Elements

UNIQLO’s LifeWear concept is the ultimate everyday comfort. The concept of making everyone's life better matches the modern lifestyles of Sweden, and is reflected in the clothing developed for the Swedish athletes. The new collection builds on the recent success of the UNIQLO partnership with the Swedish Olympic and Paralympic Committees in Tokyo. For Beijing, UNIQLO will again provide its LifeWear apparel for Swedish athletes and officials to wear at ceremonies, in training and competition, press engagements and during leisure, and travel time.

QUALITY
Layering System / Made for All

UNIQLO studied Beijing’s winter climate and conducted a series of tests in extremely cold regions to develop a layering- system lineup of outer, middle, and base items.
Each item is easy to put on or take off to regulate body temperature for comfort and performance under changing weather and exercise conditions. UNIQLO also collaborated with wheelchair athletes to create the Hybrid Jacket and Shell Pants meeting their needs; the cut of the jacket eliminates bulk around the abdomen when seated. The ingenious waist design of the pants makes them easy to put on or remove.

INNOVATION
In Design, Technology and Fabrics

UNIQLO incorporated athlete insight in functional testing, developing new fabrics to ensure comfort in any environment. These were tested at UNIQLO’s weather simulation laboratory at its global headquarters in Tokyo.
New technology in the Hybrid Jacket maintains warmth in extreme cold. Down pockets and a double russet mesh material with a three-dimensional coarse knit enhance breathability and reduce stuffiness from sweating. Shirts and softshell jackets for training and while on the move employ UNIQLO DRY-EX fabric, which swiftly absorbs and wicks away perspiration. Vents at the armpits, back and elsewhere promote cooling during exertion. A new material in inner tops and tights features brushed fabric liners for warmth, dryness, and comfort.

SUSTAINABILITY
Recycled materials

UNIQLO has designed sustainability features into the collection, inspired by its partnership with the Swedish Olympic and Paralympic Committees.
Some items employ polyester made from recycled plastic bottles. Light down jackets use 100% recycled down and feathers. Other items incorporate nylon from yarn discarded during manufacturing processes. UNIQLO also used dyes made from natural plants, and fluorine-free water repellents.

The Swedish Olympic and Paralympic Collection

MEN SWE 3LAYER JACKET +S

WOMEN SWE 3LAYER PANTS +S

MEN LIGHT PADDED STRETCH JACKET+S

MEN LIGHT PADDED STRETCH SHORTS+S

WOMEN WOOL BLEND DRY T-SHIRT +S

WOMEN ULTRA STRETCH DRY T-SHIRT+S

MEN ULTRA STRETCH DRY TIGHTS+S

MEN SWE EAR MUFF CAP +S

MEN SWE 3LAYER JACKET +S

WOMEN SWE 3LAYER PANTS +S

MEN LIGHT PADDED STRETCH JACKET+S

MEN LIGHT PADDED STRETCH SHORTS+S

WOMEN WOOL BLEND DRY T-SHIRT +S

WOMEN ULTRA STRETCH DRY T-SHIRT+S

MEN ULTRA STRETCH DRY TIGHTS+S

MEN SWE EAR MUFF CAP +S

Buy the Collection

Official Clothing Lookbook

SEE ALL LOOKS

UNIQLO TEAM SWEDEN
for Beijing

UNIQLO formed a new team of top Swedish athlete ambassadors, known as UNIQLO TEAM SWEDEN. The 21 members include 20 athletes competing at Beijing Games and one Swedish sporting legend. The role of the team is to promote and strengthen the partnership between UNIQLO and the Swedish Olympic and Paralympic Committees, and to demonstrate the partnership’s shared values, through the efforts of Sweden’s athletes on the world stage.

Agnes Knochenhauer

Curling
Anna Hasselborg

Curling
Christoffer Sundgren

Curling
Hanna Öberg

Biathlon
Johanna Heldin

Curling
Ludvig Fjällström

Freestyle ski (Mogul)
Niklas Edin

Curling
Nils Van Der Poel

Speed skating
Oskar Eriksson

Curling
Rasmus Wranå

Curling
Sara McManus

Curling
Sofia Mabergs

Curling
Sven Thorgren

Snowboard (Slopestyle)
Frida Hansdotter

Alpine/Legend
Aaron Lindström

Alpine
(All alpine categories)
Class: LW6/8-2
Ebba Årsjö

Alpine
(All alpine categories)
Class: LW4
Kristina Ulander

Wheelchair Curling
Mats-Ola Engborg

Wheelchair Curling
Ronny Persson

Wheelchair Curling
Viljo Petersson-Dahl

Wheelchair Curling
Zebastian Modin

Cross-country
Class:B1

Biathlon
Class:B1

Related Information

UNVEILING OF OFFICIAL
CLOTHING FOR BEIJING GAMES

November 11, 2021, UNIQLO unveiled the next generation of LifeWear developed for the Swedish team for their best performances during the Olympic and Paralympic Games in Beijing.

Extension Agreement with Swedish Ski Association to Supply Competition Apparel to the Mogul Team

UNIQLO extended the Official Supplier Agreement with the Swedish Ski Association, signed in 2021, for an additional year. Under the arrangement, UNIQLO will keep supporting athletes and officials in Sweden’s mogul team by supplying competition apparel and LifeWear for travel, training, and daily living. This agreement will cover all World Cup and European Cup events, starting with the FIS Freestyle Ski World Cup in Finland in December 2022.

SOC Youth Olympic Camp – Bosön, Stockholm

Between 19th-21st of July Uniqlo joined the Swedish Olympic Committee to support and distribute the competition clothing for the Swedish athletes participating in the European Youth Olympic Festival. During the three days of this event, both Uniqlo employees and athletes shared experiences and discussed further about the benefits of this partnership.

Between 19th-21st of July Uniqlo joined the Swedish Olympic Committee to support and

distribute the competition clothing for the Swedish athletes participating in the European Youth Olympic Festival. During the three days of this event, both Uniqlo employees and athletes shared experiences and discussed further about the benefits of this partnership.

Homecoming celebrations

UNIQLO joined homecoming celebrations for the Swedish Olympians and handed out flowers to medalists Walter Wallberg, Almida de Val, Nils van der Poel and both Women’s and Men’s curling teams.

UNHCR seminar at Sweden Arena

At the Sweden Arena, various panel talks were organized by the SOC and their partners. UNIQLO Scandinavia COO Nikolina Johnston participated in a panel arranged by UNHCR. You can watch the seminar.

Olympic Festival

As part of DREAM PROJECT BY UNIQLO, we joined Olympic Festival in Spånga to give an opportunity for kids and youth to try out winter sports such as curling, skating, skiing and biathlon. UNIQLO also arranged meet and greets with gold medalist Olympians for a group of teenagers from Fryshuset.

UNIQLO ACTIVE CLUB

UNIQLO Active Club is a free digital training club open for everyone, hosted by Olympic and Paralympic athletes and legends from UNIQLO TEAM SWEDEN. It will inspire you to get more active and healthy lifestyle.

TOKYO COLLECTION

For more details on the first Olympic and Paralympic collection at the TOKYO Games held in the summer of 2021.

Olympic Day – Malmö

Between 10th-12st of June Uniqlo joined the Swedish Olympic Committee to organize the Olympic Day in Malmö, Sweden. During the three days of the event, more than 2K visitors had the opportunity to get to know more about LifeWear, and in addition, how Uniqlo has been working together with SOC and SPC to achieve a more sustainable future. In parallel to this, the local community had the chance to experience and play some sports, such as golf, sailing, basketball, tennis, among others.

Between 10th-12st of June Uniqlo joined the Swedish Olympic Committee to organize the

Olympic Day in Malmö, Sweden. During the three days of the event, more than 2K visitors had the opportunity to get to know more about LifeWear, and in addition, how Uniqlo has been working together with SOC and SPC to achieve a more sustainable future. In parallel to this, the local community had the chance to experience and play some sports, such as golf, sailing, basketball, tennis, among others.