I’ve always liked being active, ever since I was a kid. A friend
asked me if I wanted to go to a boxing session with her, and I
said yes! We were 8 years old at the time. I got hooked really
quick. I learned new things every week and felt like I was
improving for every session.
What made you start your sport?
I’ve always liked being active, ever since I was a kid. A friend
asked me if I wanted to go to a boxing session with her, and I
said yes! We were 8 years old at the time. I got hooked really
quick. I learned new things every week and felt like I was
improving for every session.
UNIQLO is proud to partner with the Swedish Olympic and Paralympic
teams to provide LifeWear to athletes and officials for Tokyo 2020
and Beijing 2022.
UNIQLO has formed UNIQLO TEAM SWEDEN as its first brand ambassador
team including 13 Swedish athletes. The aim of this new initiative is
for UNIQLO to strengthen its partnership with the Swedish Olympic and
Paralympic Committees by collaborating in a range of projects that
underscore their shared dedication to innovation, high quality, and
sustainability, while pursuing athletic perfection internationally.
Agnes Alexiusson
Boxing
Alex Kessidis
Wrestling
Anton Dahlberg
Sailing
Fredrik Bergström
Sailing
Jenny Rissveds
Mountainbike
Linnea Stensils
Canoe
Mattias Falck
Table Tennis
Sofia Mattsson
Wrestling
Tobias Jonsson
Long Jump
Anna-Carin Ahlquist
Wheelchair Table Tennis
Lina Watz
Swimming
Jörgen Persson
Table Tennis
Lotta Schelin
Football
OLYMPIC & PARALYMPIC COLLECTION
Everyday Performance
Introducing UNIQLO+
Created with UNIQLO TEAM SWEDEN. Designed for maximum comfort and
peak performance - from working out to life on the go.
Introducing UNIQLO+. Athletic LifeWear for active living. UNIQLO is
proud to partner with Sweden’s top athletes on pieces that enhance
your every day. We share the same values of quality, innovation, and
sustainability. And a powerful commitment to excellence. This is
LifeWear at its best - super functional, thoughtful, and responsibly
made for our future.
UNIQLO+ is clothing with a +. Added technology and ease, plus a
positive mindset. It’s about going for it. Always moving forward.
Focusing on what’s next - a healthier, better life for all.
LifeWear designed for the best performance in Tokyo
Helping Swedish athletes perform at their best in the Tokyo Games
UNIQLO and the Swedish Olympic and Paralympic Committees
collaborated to develop the collection after announcing their
partnership in 2019. In keeping with its commitment to quality,
innovation, and sustainability, UNIQLO worked closely with Sweden’s
athletes, creating a unique collection to help them reach absolute
peak performance potential at the coming Tokyo Games, a moment they
have spent their lives preparing for.
UNIQLO is confident that this project will enable it to raise the
bar for LifeWear by embedding Swedish culture and lifestyles into
its items. UNIQLO is grateful for this partnership, and wishes
Swedish athletes the very best in their endeavors.
Go behind the scenes of Uniqlo’s quest to create advanced functional
apparel that is both comfortable and environmentally friendly.
EVENT
UNVEILING OF OFFICIAL CLOTHING OF THE SWEDEN OLYMPIC AND
PARALYMPIC TEAMS FOR TOKYO 2020
May 19, 2021, UNIQLO unveiled a new collection of LifeWear,
purpose-designed to help Sweden’s athletes deliver their
once-in-a-lifetime, best possible sporting performance during the
Olympic and Paralympic Games to be held in Tokyo’s sweltering
summer.
NEW OPENING OF UNIQLO FREDSGATAN 12
We opened our first store in Gothenburg April 23 and received a
warm welcome from local UNIQLO TEAM SWEDEN ambassadors Anna-Carin
Ahlquist, Fredrik Bergström and Anton Dahlberg prior to our
arrival.
UNIQLO ACTIVE CLUB
UNIQLO Active Club is a free digital training club open for
everyone, hosted by Olympic and Paralympic athletes and legends
from UNIQLO TEAM SWEDEN. At UNIQLO, we believe in improving
people’s everyday life through LifeWear. With the UNIQLO Active
Club, we want to inspire you to get a more active and healthy
lifestyle. For more info, please click
here.
soc inspiration
The Swedish Olympic Committee started a series of digital seminars
”SOC Inspiration”
in November, 2020. As one of the SOC partners, Nikolina Johnston,
COO of UNIQLO Scandinavia, joined the first seminar with Carolina
Lundqvist, psychologist in performance and Anna Hasselborg,
curling player.
olympic day at kristineberg IP
As one of our first event under DREAM PROJECT BY UNIQLO, UNIQLO
and the Swedish Olympic Committee organized Olympic Day at
Kristineberg IP. Around 40 Elementary school students joined the
event and got an opportunity to try soccer, tennis, basketball and
skateboard together with top athletes.
new opening of UNIQLO mall of scandinavia
UNIQLO opened the second store in Sweden at Westfield Mall of
Scandinavia. Representatives from the Swedish Olympic and
Paralympic Committees joined the ribbon cutting ceremony to
celebrate the opening.
Announcement of Team uniqlo sweden
In July 2020, UNIQLO announced UNIQLO TEAM SWEDEN as its first
team brand ambassador with 13 Swedish athletes. As part of the
preparation for the Games, UNIQLO, SOC and SPC have issued the
joint statement titled,
‘Together for the Future.’
In the statement, the three parties declared to begin to develop
and strengthen sports programs for children and youth, under the
project title, DREAM PROJECT by UNIQLO. Throughout the project,
they will host Olympic and Paralympic related events to inspire
children and youth all around Sweden to discover their own sport
to enjoy and for an active and healthy life.
lifewear weekend
In February 2020, Uniqlo organized the LifeWear Weekend - a
three-day in-store event including inspirational talks and
training sessions with Olympic and Paralympic athletes and local
collaborators.
OLYMPIC DAY AT KUNGSTRÄDGÅRDEN
Uniqlo joined and supported Olympic Day at Kungstädgården on 9 and
10 August. Olympic Day is a sport event organized by the Swedish
Olympic Committee to give an opportunity for youth and children to
try sports and get inspired by meeting Olympic athletes. As many
as 15.000 visitors enjoyed different activities.
About
In January 2019, UNIQLO became the Main Olympic Partner and
Official Clothing Partner for the Swedish Olympic and Paralympic
teams.
Under the partnership, UNIQLO will provide its LifeWear apparel to
Sweden's athletes and officials for four years, including the
Tokyo 2020 Olympics and Paralympics, the Beijing 2022 Winter
Games.
Apparel provided to both teams will be worn during training,
competition, ceremonies, press engagements and downtime. This
all-purpose approach to clothing is a natural extension of
UNIQLO's ambition to create LifeWear designed to serve every
moment of everyday life.
LifeWear was born out of UNIQLO's drive for simplicity, quality
and longevity. Made to excel in any occasion, LifeWear by nature
appears simple but boasts incredible functionality. Thoughtful
attention to detail leads to continual innovation in the pursuit
of warmer, lighter and better clothing.
Together with the Swedish Olympic Committee and Swedish Paralympic
Committee, we look forward to celebrating record-breaking
performances both on and off the field. We invite you to join us
in the evolution of LifeWear.
