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Bronze Medal
European Championship 2019
I’ve always liked being active, ever since I was a kid. A friend asked me if I wanted to go to a boxing session with her, and I said yes! We were 8 years old at the time. I got hooked really quick. I learned new things every week and felt like I was improving for every session.
I’ve always liked being active, ever since I was a kid. A friend asked me if I wanted to go to a boxing session with her, and I said yes! We were 8 years old at the time. I got hooked really quick. I learned new things every week and felt like I was improving for every session.
UNIQLO is proud to partner with the Swedish Olympic and Paralympic teams to provide LifeWear to athletes and officials for Tokyo 2020 and Beijing 2022.
UNIQLO has formed UNIQLO TEAM SWEDEN as its first brand ambassador team including 13 Swedish athletes. The aim of this new initiative is for UNIQLO to strengthen its partnership with the Swedish Olympic and Paralympic Committees by collaborating in a range of projects that underscore their shared dedication to innovation, high quality, and sustainability, while pursuing athletic perfection internationally.
Created with UNIQLO TEAM SWEDEN. Designed for maximum comfort and peak performance - from working out to life on the go.
Introducing UNIQLO+. Athletic LifeWear for active living. UNIQLO is proud to partner with Sweden’s top athletes on pieces that enhance your every day. We share the same values of quality, innovation, and sustainability. And a powerful commitment to excellence. This is LifeWear at its best - super functional, thoughtful, and responsibly made for our future.
UNIQLO+ is clothing with a +. Added technology and ease, plus a positive mindset. It’s about going for it. Always moving forward. Focusing on what’s next - a healthier, better life for all.
UNIQLO and the Swedish Olympic and Paralympic Committees collaborated to develop the collection after announcing their partnership in 2019. In keeping with its commitment to quality, innovation, and sustainability, UNIQLO worked closely with Sweden’s athletes, creating a unique collection to help them reach absolute peak performance potential at the coming Tokyo Games, a moment they have spent their lives preparing for.
UNIQLO is confident that this project will enable it to raise the bar for LifeWear by embedding Swedish culture and lifestyles into its items. UNIQLO is grateful for this partnership, and wishes Swedish athletes the very best in their endeavors.
Go behind the scenes of Uniqlo’s quest to create advanced functional apparel that is both comfortable and environmentally friendly.
May 19, 2021, UNIQLO unveiled a new collection of LifeWear, purpose-designed to help Sweden’s athletes deliver their once-in-a-lifetime, best possible sporting performance during the Olympic and Paralympic Games to be held in Tokyo’s sweltering summer.
We opened our first store in Gothenburg April 23 and received a warm welcome from local UNIQLO TEAM SWEDEN ambassadors Anna-Carin Ahlquist, Fredrik Bergström and Anton Dahlberg prior to our arrival.
UNIQLO Active Club is a free digital training club open for everyone, hosted by Olympic and Paralympic athletes and legends from UNIQLO TEAM SWEDEN. At UNIQLO, we believe in improving people’s everyday life through LifeWear. With the UNIQLO Active Club, we want to inspire you to get a more active and healthy lifestyle. For more info, please click here.
The Swedish Olympic Committee started a series of digital seminars ”SOC Inspiration” in November, 2020. As one of the SOC partners, Nikolina Johnston, COO of UNIQLO Scandinavia, joined the first seminar with Carolina Lundqvist, psychologist in performance and Anna Hasselborg, curling player.
As one of our first event under DREAM PROJECT BY UNIQLO, UNIQLO and the Swedish Olympic Committee organized Olympic Day at Kristineberg IP. Around 40 Elementary school students joined the event and got an opportunity to try soccer, tennis, basketball and skateboard together with top athletes.
UNIQLO opened the second store in Sweden at Westfield Mall of Scandinavia. Representatives from the Swedish Olympic and Paralympic Committees joined the ribbon cutting ceremony to celebrate the opening.
In July 2020, UNIQLO announced UNIQLO TEAM SWEDEN as its first team brand ambassador with 13 Swedish athletes. As part of the preparation for the Games, UNIQLO, SOC and SPC have issued the joint statement titled, ‘Together for the Future.’ In the statement, the three parties declared to begin to develop and strengthen sports programs for children and youth, under the project title, DREAM PROJECT by UNIQLO. Throughout the project, they will host Olympic and Paralympic related events to inspire children and youth all around Sweden to discover their own sport to enjoy and for an active and healthy life.
In February 2020, Uniqlo organized the LifeWear Weekend - a three-day in-store event including inspirational talks and training sessions with Olympic and Paralympic athletes and local collaborators.
Uniqlo joined and supported Olympic Day at Kungstädgården on 9 and 10 August. Olympic Day is a sport event organized by the Swedish Olympic Committee to give an opportunity for youth and children to try sports and get inspired by meeting Olympic athletes. As many as 15.000 visitors enjoyed different activities.
In January 2019, UNIQLO became the Main Olympic Partner and Official Clothing Partner for the Swedish Olympic and Paralympic teams.
Under the partnership, UNIQLO will provide its LifeWear apparel to Sweden's athletes and officials for four years, including the Tokyo 2020 Olympics and Paralympics, the Beijing 2022 Winter Games.
Apparel provided to both teams will be worn during training, competition, ceremonies, press engagements and downtime. This all-purpose approach to clothing is a natural extension of UNIQLO's ambition to create LifeWear designed to serve every moment of everyday life.
LifeWear was born out of UNIQLO's drive for simplicity, quality and longevity. Made to excel in any occasion, LifeWear by nature appears simple but boasts incredible functionality. Thoughtful attention to detail leads to continual innovation in the pursuit of warmer, lighter and better clothing.
Together with the Swedish Olympic Committee and Swedish Paralympic Committee, we look forward to celebrating record-breaking performances both on and off the field. We invite you to join us in the evolution of LifeWear.