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    SUPER COMFORT AND HIGH-TECH FEATURES COMPLEMENT THE LOOK OF A REGULAR TEE!

    SUPER COMFORT AND HIGH-TECH FEATURES COMPLEMENT THE LOOK OF A REGULAR TEE!

    Jun 15, 2020
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    Now that the days are warmer, the unbearably humid rainy season and the blistering heat aren’t far behind. This calls for the AIRism T-shirt, an item that UNIQLO is rightly proud of and one that is now a regular part of the spring and summer season. This massive hit product is still gaining traction with men and women, young and old, as high-tech innerwear that delivers cool comfort even during the hotter, more humid, and ultimately more uncomfortable times of the year. But if you’ve never tried an AIRism tee, this is the year to try one because a new AIRism Cotton T-shirt is available. Even if you generally avoid innerwear tops, this AIRism Cotton tee truly warrants a look. It combines the best of high-tech innerwear and a regular solid-color tee in a single item. Once you discover its incredible advantages along with these styling ideas you’ll be hard pressed to put it down.


    High-tech Innerwear that instantly cools with lasting comfort this summer


    This innerwear is made of micro-polyester fibers that were created in partnership with Toray, the world-famous manufacturer of advanced materials. The instant you pull on an AIRism item it confers a cool feel to the touch. The fabric releases interior heat and moisture to greatly reduce the dampness and stickiness that are caused by perspiration. There’s no discomfort stemming from the fabric sticking to your skin either. Plus, the fabric suppresses annoying body odor. These various qualities optimize the conditions under clothing so that you remain comfortable even in the summer heat and humidity.


    AIRism is also extremely useful during fall and winter when layering and heated interiors can lead to heat and moisture buildup. Unlike HEATTECH, which is cold-weather innerwear, albeit one that’s nationally popular, AIRism is high-tech innerwear that’s ideal for the entire year





    Full Complement of Features that has cool comfort!


    DRY: Immediately dries perspiration to maintain a silky feel and minimize stickiness.


    COOL TOUCH: Instantly confers a cool sensation and refreshing comfort.


    MOISTURE ABSORPTION & RELEASE: Wicks and releases interior moisture to reduce irritating heat and moisture buildup.


    BREATHABILITY: Breathes well to minimize dampness and heat.


    STRETCH: Supplely stretches and rebounds in accordance to the body’s movement to remain comfortable.


    SMOOTH TOUCH: Feels silky and glides over skin due to micro-fibers.


    ANTI-MICROBIAL ODOR CONTROL: Suppresses the growth of bacteria to minimize annoying odors caused by perspiration and insufficient drying.


    SELF-DEODORIZING: Deodorizes by using special fibers to wick sweat and other odor sources and neutralize them.


    ※NOTE:The available features will vary depending on the product.




    The New AIRism Cotton Fabric is comfort that can be worn as is


    The new AIRism Cotton fabric, which joined the lineup this season, is a hybrid fabric. It weaves a cotton exterior with an AIRism interior. Consequently, an AIRism Cotton tee has the appearance of a regular tee yet confers silky, cool comfort even during the sweat-inducing months because it has many of the comfort-adding features described above.




    The regular AIRism tee has the look of high-tech innerwear, due to its glossy finish, neck and sleeve designs, stitching, form-fitting silhouette, and other elements. In contrast, the AIRism Cotton tee has the ribbing and stitching of a regular tee, and it has a cotton exterior. Only the interior is AIRism. Plus, its fit is moderately loose, so the AIRism Cotton tee has the appearance of a regular, basic tee.


    【Modeled items】


    AIRism Crew Neck T-Shirt (Short Sleeve)
    AIRism Micro Mesh Tank Top
    AIRism Cotton Crew Neck Oversized T-shirt

    The Tee has the appearance of a quality, solid-color tee, so it's ideal for all styles!



    The AIRism Cotton tee’s exterior is quality cotton that has a smooth, fine texture and a classily lustrous appearance. As a result, it prevents an overtly sporty look despite the high-tech features, allowing coordination that’s no different to styling a basic, solid-color tee and enabling the tee to slot into a wide range of looks. The tee is a men’s item, but one that’s great for women as well.



    The Tee's simple design is perfect for everyday attire



    The crew neck model is the mainstay of the AIRism Cotton tee lineup. It’s a versatile item that easily slots into a wide range of looks. The model is easy to coordinate, regardless of fashion trends or preferences, because it has a classic, straightforward silhouette. Simply put, this tee is perfect for wearing on an everyday basis.


    【Modeled items】


    AIRism Cotton Crew Neck T-shirt
    Stretch Selvedge Slim Fit Jeans
    Lightweight Fanny Bag
    AIRism Cotton Crew neck T-shirt
    W's Drape Gather Long Skirt
    Half Striped Socks

    ※NOTE: Remaining items were provided by the stylist.



    Choose an over-sized item if you're looking for a contemporary look





    If a contemporary look is more your style, than choose the Uniqlo U oversized half-sleeve model, which can produce the voluminous silhouettes in vogue. The tee is also an excellent choice for women who are looking to put together a masculine arrangement.


    【Modeled items】


    AIRism Cotton Crew neck T-shirt
    Slim Fit Chino Pants
    UV Protection Twill Cap
    Sandals
    AIRism Cotton Crew Neck Oversized T-shirt
    W's Wide Fit Curved Jeans

    Open Toe Mules (Not Available in the Philippines)


    ※NOTE: Remaining items were provided by the stylist.



    Ideal for a neighborhood excursion





    The AIRism Cotton tee is perfect for walks in the neighborhood. It’s easy to move in because it offers plenty of stretch. And even if you perspire, the tee remains pleasant to the touch for a long time, and perspiration stains are less likely to develop on the outside. The tee is perfect as neighborhood attire for wearing to convenience stores and supermarkets.


    【Modeled items】


    AIRism Cotton Crew neck T-shirt
    Linen Cotton Short Sleeve Shirt
    Dry Stretch Easy Shorts
    Low Gauge Socks
    AIRism Cotton Crew neck T-shirt
    Nylon Active Shorts

    UV Protection Sports Hat (Not Available in the Philippines)

    W's Nylon Mini Shoulder Bag

    ※NOTE: Remaining items were provided by the stylist.



    The Tee is fine for clean-look casual arrangements when a jacket is added





    Just wear a jacket to complete a dressy look. The tee’s smooth cotton fabric and its classy luster produce a clean-look appearance, so the item is ideal for casual business and “Cool Biz” arrangements.


    【Modeled items】


    AIRism Cotton Crew neck T-shirt

    Light Weight Jacket (Not Available in the Philippines)

    EZY Ankle Pants (2way Stretch) cotton
    AIRism Cotton Crew neck T-shirt
    W's UV Protection relaxed Jacket
    W's EZY Ankle Pants (2way Stretch) Check A

    ※NOTE: Remaining items were provided by the stylist.




    【Staff Credit】
    Photography: Yusei Yamamoto (models), Yoshio Kato (stills)
    Styling: Masaaki Ida
    Hairstyling and makeup: Eriko Yamaguchi
    Modeling: Kentaro Tomoi (of November), Sophie Igarashi (of Vithmic)
    Direction and text: Naoyuki Ikura>

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