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    Addressing Specific Concerns! Wear AIRism During the Perspiration-Inducing Months
Selection of Six Functional Items

    Addressing Specific Concerns! Wear AIRism During the Perspiration-Inducing Months
    Selection of Six Functional Items

    Jun 03, 2020
    WOMEN
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    The arrival of warmer days is welcome, as it means more comfort, but it also means more perspiration during the day, even when just lounging about the house. And more perspiration means more concerns about moisture buildup, odors, and stickiness. We have you covered. These items are the perfect solutions to these concerns. Read on, and discover the secret to comfort!


    (1) Perspiration Buildup feels awful!

    (2) Innerwear shows through thin garments

    (3) Difference between indoor and outdoor temperature is tiring!

    (4) Wired bras’ constriction is unbearable!

    (5) Functional fabrics have the look of innerwear.

    (6) I want super comfortable loungewear!





    Perspiration Buildup feels awful!





    Did you know that, due to layered innerwear, women are more likely to suffer from moisture buildup and sweat chills than men are? Furthermore, excessive heat loss is serious, even in summer. It’s important to dry perspiration as quickly as possible and prevent this. The AIRism fabric’s ultra-fine fibers are meant for this, breathing well to quickly wick away perspiration and evaporate it. The fabric also releases heat to minimize perspiration buildup in the first place. The resultant smooth, dry feel confers comfort so great the items become imperceptible. These innerwear items are made of these breathable fibers that keep skin in its most comfortable state! And they’re silky to the touch!



    These items come in a huge variety of colors. The innerwear is going to remain out of sight, so play with the colors and choose a favorite! The shorts also have seamless designs that are less likely to show through overlying bottoms!


    【Modeled items】


    W's AIRism Camisole
    W's AIRism Sleeveless Top
    W's AIRism Ultra Seamless Shorts (Hiphugger)


    Innerwear shows through thin garments




    Innerwear showing through becomes a growing concern when wearing light-color, thin tops! Consider these tees. Two beige tones are available to help you ensure they stay completely out of sight. This invisibility is aided by the fabric’s superb elasticity that produces a snug fit free of bunching and catching, so even thin tops remain looking beautiful. This one item single-handedly dispels concerns about perspiration stains under the arms and at back because it quickly wicks and evaporates perspiration. This tee also has a self-deodorizing feature, so it’s essential for the coming months!



    White and gray tops are prone to revealing perspiration stains. A sleeved model dispels concerns about underarm perspiration!


    【Modeled items】


    W's AIRism Scoop Neck SHort Sleeve T-shirt


    Difference between indoor and outdoor temperature is tiring!




    Long sleeves in this heat?! Absolutely! This tee is wearable UV protection. Hence, the long sleeves. The tee blocks UV rays all day without the nuisance of re-applying sunscreen. Its fabric protects your skin from sunlight and over air-conditioned interiors in spring and summer and from dry air and the cold as well as from the perspiration buildup and sweat chills stemming from heating in fall and winter to keep it in its best state. The tee is a fabulous item that regulates your skin’s condition year-round, whether indoors or out.



    The tee’s super thin fabric complements the item’s snug fit to keep the item invisible and easy to coordinate with thin tops!


    【Modeled items】


    W's AIRism UV Protection Neck Long Sleeve T-shirt (Coming soon in the Philippines this season)




    Wired bras’ constriction is unbearable!




    These Bra Tops are massive hits, with legions of women wearing these Bra Tops even when stepping out in summer! These innerwear items with built-in bra cups receive updates every year, so they’re perennially offering better looks and comfort. The V-neck bra camisole at left has redesigned side bones, which foster a trimmer appearance at the sides, to minimize chafing. Plus, the straps have increased elasticity to lift and shape busts more. The sleeveless Bra Top at right saw the stitching along its neckline eliminated, so that it doesn’t come across as innerwear. In fact, this item has changed into “displayable” innerwear because the cups are now made of a material that’s more likely to remain discreet.



    There are huge varieties of fabrics, designs, and colors! Because you can choose the model that’s perfect for your specific need, you’re bound to find a favorite or two!


    【Modeled items】


    W's AIRism Seamless V Neck Bra Camisole
    W's AIRism Bra Sleeveless Top


    Functional fabrics have the look of innerwear.





    Here they are at last! Items with built-in bra cups that don’t look like they’re innerwear! Their exteriors are rib-knit cotton, so the items look like a regular tank top and T-shirt, respectively. But concealed underneath are the advanced functions hitherto described, like perspiration wicking, drying, and self-deodorizing. And the items have built-in cups, so there’s truly no need to wear anything else! Don’t be surprised if you rely solely on these Bra Tops all summer! They’re that good!



    The sleeveless top’s straps remain narrow front to back, so the item looks fabulous even when worn as an innerwear item! And the T-shirt’s crew neck is the perfect balance of style and respectability.


    【Modeled items】


    W's AIRism Cotton Ribbed Bra Sleeveless Top

    W's AIRism Cotton Bra Top Ribbed Short Sleeved T-shirt (Not Available in the Philippines)



    I want super comfortable loungewear!




    AIRism’s cool touch feature is perfect for hot and humid weather, conferring a soothingly cool sensation the second these items are pulled on! Plus, the silky fabric glides over skin, so you feel considerably cooler when wearing AIRism than not! The loose silhouettes complement the ultra-stretchy fabric to confer the ultimate in relaxing comfort. Consider the dress for walks and shopping in the neighborhood because its length enables the item to be worn as is. The shorts are made of jersey, which resists wrinkling. Your spirits are sure to get a lift if you look great, even when lounging about at home!



    Not uncomfortably damp! Not sticky! Easy to move in! Stress-free comfort is paramount when at home!


    【Modeled items】


    W's Ultra Stretch AIRism Short Sleeve Dress
    W's AIRism Relaco 3/4 Shorts


    【Staff Credit】
    Styling and text: Aiko Ishihara
    Photography: Naoki Seido

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