The ideal shade of blue

A true classic, the denim shirt began as workwear and evolved into an iconic style staple. The key to its good looks is the perfect fade. To achieve this, our denim shirt is created with a traditional rope-dyeing process. Hundreds of threads are twisted together like and evolved into an iconic style staple. The key to its good looks is the perfect fade. To achieve this, our denim shirt is created with a traditional rope-dyeing process. Hundreds of threads are twisted together like a rope and dyed in indigo. Only the outer layer of the yarn is dyed blue, while the core remains white. We repeat this time-consuming task until we achieve the ideal shade of blue. As the shirt is washed and worn, the white threads at the core begin to surface, giving the color depth and character. This is a shirt that will stand the test of time—and only get better as you wear it.

• *Image intended for illustration purposes only.

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