UNIQLO Continues to Spread Warmth and Hope in Moldova with ‘The Heart of LifeWear’ Initiative reaching more than 100k clothing donations in Europe to date
～The Heart of LifeWear Vol.8～
Apr 29, 2025
NEWS
With Moldova currently hosting the highest number of Ukrainian refugees per capita worldwide—constituting approximately 5% of its population—there is an urgent need for aid, especially during the harsh winter months. Recognizing this, UNIQLO delivered 15,000 HEATTECH items to bring essential warmth and comfort to refugees and local families facing challenging circumstances.
Throughout the three-day mission, the UNIQLO team engaged directly with local communities by visiting a warehouse for clothing distribution, a local school, a children's center, individual families, and an orphanage. These visits included heartwarming interactions, such as origami workshops where team members and children created paper hearts together, symbolizing hope and solidarity.
Reflecting on the visit, Van Ivancev, Country Director for Moldova & Ukraine at Hope4, remarked:
“UNIQLO’s visit to Moldova through ‘The Heart of LifeWear,’ a global initiative that protects people in need, has profoundly impacted local communities across Moldova. For the first time ever, families and refugees have received high-quality HEATTECH clothing, providing warmth, comfort, and a renewed sense of hope. Our partnership with UNIQLO is more than just distributing clothes—it’s about showing people they are seen, valued, and supported. We are incredibly grateful for UNIQLO’s commitment to standing with us and helping us make a real difference in people’s lives.”
The initiative underscores UNIQLO’s ongoing mission of humanitarian support, reaffirming the brand's belief in the transformative power of LifeWear to enhance lives, restore dignity, and instill lasting hope within vulnerable communities.
This clothing donation is part of the “What Makes Life Better?” initiative.
For more information: https://www.uniqlo.com/ph/en/contents/feature/whatmakeslifebetter/
ALL HEATTECH
WOMEN
https://www.uniqlo.com/ph/en/women/innerwear/heattech
MEN
https://www.uniqlo.com/ph/en/men/innerwear-and-underwear/heattech-innerwear
PEACE FOR ALL
https://www.uniqlo.com/ph/en/special-feature/peace-for-all/
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