Staying cool during the hot summer with AIRism!
AIRism COOL SHARE Station Offers Cooling Spots to Beat the Heat
Jul 23, 2024
NEWS
The event overlaps with the Blue UNIQLO campaign launched in May and currently underway at twelve stores located in major train stations bustling with Japanese commuters and foreign tourists.
Many people who get around by train were able to experience various types of coolness with all five senses together with AIRism.
Experiencing coolness with all five senses together with AIRism
What is the “AIRism COOL SHARE Station” event?
Tokyo Station Event Space (Yaesu Concourse)
Instant Refresh Air Cooler
Cooling Bench
Refrigerator Display
The "AIRism COOL SHARE Station" event at Tokyo Station and Umeda Station, based on the concept of a “waiting area in the station” where people can take a break from their harsh summer journeys and easily cool down, provided travelers with various cooling experiences that mobilized all five senses.
The “Tactile Sense” section expressed the cool sensation functionality of AIRism with an “Instant Refresh Air Cooler” to bathe the whole body in a cool strong breeze, along with a “Cooling Bench” made of AIRism fabric. The “Visual” section had a display of cool curtains made of AIRism fabric to express the smooth surface, while the “Hearing” section had wind chimes to feel cool with sound, and the “Olfactory” section produced scents that expressed the refreshing sense from AIRism. In the “Taste” section, a certain number of visitors each day who experienced the “Instant Refresh Air Cooler” were given mineral water and a salt soda-flavored tablet candy.
Many of the customers who experienced the event commented how nice it was to be able to cool off while on the move, and expressed interest in AIRism products.
■Event Overview
AIRism COOL SHARE Station
Venue:[Tokyo] Tokyo Station Event Space (Yaesu Concourse)
* Event space just outside the Shinkansen Yaesu Central North Exit and Yaesu Central Exit
[Osaka] Osaka Umeda Station Hankyu BIGMAN Square (Umeda Station 1st Floor, Concourse Outside the Ticket Gate)
* Open area just down the stairs from the 2nd floor ticket gate of Osaka Umeda Station on the Hankyu Line
Period: July 11, 2024 (Thu.) to July 14, 2024 (Sun.)
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