What is LifeWear magazine?
LifeWear is clothing designed to make everyone’s life better.
It is simple, high-quality, everyday clothing with a practical sense of beauty ingenious in detail,thought with life’s needs in mind, and always evolving.
As a way of helping people all over the world to explore the specifics of this clothing and the concepts behind its production, we founded LifeWear magazine.
About LifeWear magazine Issue 12
The term LifeWear could be translated as “the ultimate everyday wear.”
Since most of our lives fall under the banner of the “everyday,” it’s crucial that the clothes that we wear daily have the functionality and comfort that we need, although it’s equally important for these clothes to be a source of joy. This could mean breathability or lightness. It could mean modern fits or silhouettes. These elements inspire comfort and ease. Our mission is to create fine-tuned basics that put people in a brighter mood.
That’s why we’ve chosen the word “Sunny” as one of this season’s guiding themes. Think trendy preppy items in the refreshing sunlight of a New York diner, or Sports Utility Wear styled by the residents of Copenhagen, who soak up the light of spring as they go about their days. Comfortable linens are just right for enjoying the warm sun of Athens. In each case, you’ll find smiles and “sunny” moments.
LifeWear is designed to make daily life brighter for all. It’s in this spirit that we proudly present this season’s wardrobe, just in time for spring and summer.
- Back Cover: Artwork by Pablo Picasso
- © Succession Picasso 2025
Photography by Aya Sekine
There’s a tiny Greek island called Antiparos. Blue sky, white walls, pink bougainvilleas. Contrasting with the images of Athens in the article "Summer Trip to Athens", this is a relaxed side of the country. The cover for this issue is a cute summer house found on this Greek island.
- Translation: Sam Bett
- Proofreading: Shuchinsha Co., Ltd.
- Creative Direction & Art Direction:
- FAST RETAILING CO., LTD. Global Creative Lab Tokyo
