What is LifeWear magazine?
LifeWear is clothing designed to make everyone’s life better.
It is simple, high-quality, everyday clothing with a practical sense of beauty ingenious in detail,thought with life’s needs in mind, and always evolving.
As a way of helping people all over the world to explore the specifics of this clothing and the concepts behind its production, we founded LifeWear magazine.
About LifeWear magazine Issue 13
“Classic Doesn’t Get Old!”
Content creator Lara (@lara_bsmnn) puts it perfectly on My Standard. It sounds almost like a riddle, but it also has a clarity that opens up your eyes. What really, makes something a classic? That question is what propelled this entire issue.
UNIQLO works to create the ultimate in everyday clothing, what you might call “today’s basics.” To get there, forthright updates are essential. This could mean massive changes switching down packs from feathers to PUFFTECH, or making tiny tweaks to the fit or feel of standard items. It’s fair to say that almost none of our items go unchanged from one season to the next.
It’s no good for things to be too basic. But it’s also not enough for something to be simply new. The essential element that brings the two together is a classic feel. In a new shirt pattern, for instance, the fabric or the design will be rooted in a long-beloved style. A coat may have a light and soft material, but the look will be thoroughly authentic. In the twenty-three topics special feature “Revisiting Classic,” we take a closer look at a variety of UNIQLO items, centering our journey on the traditions and roots so important to the clothing we make. What defines the classics of today? LifeWear continues to evolve, keeping this question in mind.
Back Cover: Photography by Kohei Kawashima
Photography by Masahiro Sambe
The cover art was created especially for this issue by Barcelona-based printmaker David Schmitt. Check out the “Life and Crafts” feature to catch a glimpse of David at work on this very piece. Made individually by hand, his prints have the warmth of crafted objects.
- Translation: Sam Bett
- Proofreading: Shuchinsha Co., Ltd.
- Creative Direction & Art Direction:
- FAST RETAILING CO., LTD. Global Creative Lab Tokyo
