Simple made better.
Tough and pliable: A texture you'll want to wear for years.
Oxford Shirt
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Our aim was to design the ultimate basic shirt that you'll want to reach for time and again. To achieve a fabric that is both pliant and durable, we focused on 100% cotton yarn. Emphasizing simplicity, we took a creative approach and paid meticulous attention to every detail.
Our aim was to design the ultimate basic shirt that you'll want to reach for time and again. To achieve a fabric that is both pliant and durable, we focused on 100% cotton yarn. Emphasizing simplicity, we took a creative approach and paid meticulous attention to every detail.
Product Stories
100 iterations later... We found the answer.
The Oxford shirt is deeply rooted in authenticity. We’ve updated the fit to align with contemporary styles while preserving the classic design elements that honor its heritage. The body width and length are exquisitely balanced, allowing it to be worn tucked or untucked. Additionally, we’ve fine-tuned the width of the front placket, cuffs, collar tip length, and the shape of the S-shaped roll for a polished finish.
A tough three-ply yarn.
Oxford shirts, are often worn daily, shirt should be built to last, and that was the inspiration behind our fabric redesign. We utilize a strong yet soft three-ply yarn in the weft, carefully experimenting with yarn thickness and finishing techniques to create a fabric that balances flexibility with durability.
Crafted with three layers of resin for a lustrous sheen.
A single button can transform a shirt's appearance and comfort. To achieve the beautiful sheen of authentic shell buttons while maintaining durability, we layered three layers of resin and made precise cuts. Both sides of the buttons are shaved with rounded edges for effortless opening and closing.
Product Stories
Ayumu Hirano’s styling tips.
Professional skateboarder and snowboarder Ayumu Hirano has loved clothes since he was a child. He discusses how he pursues his own unwavering style, and talks about the appeal of Oxford shirts. From the design, texture, silhouette, and color, he gives us a glimpse into his unique sense of fashion.
