Because basics like shirts, sweaters and jeans aren’t just basics. They live with us as a part of our daily lives.We believe that such essential items can be made even better.
For example, could we make a T-shirt more durable, but be even softer and more comfortable to wear? To achieve this, we pursue the right balance of fabric thickness and thread. Sometimes, we’ll even invent new materials. Always reflecting the times we live in, we update designs to the millimeter each year.
Our goal is to create highly-perfected clothes, designed for life’s needs. Because we believe in the power of evolving everyday clothes to improve our lives.
Simple made better.
Because basics like shirts, sweaters and jeans aren’t just basics. They live with us as a part of our daily lives.We believe that such essential items can be made even better.
For example, could we make a T-shirt more durable, but be even softer and more comfortable to wear? To achieve this, we pursue the right balance of fabric thickness and thread. Sometimes, we’ll even invent new materials. Always reflecting the times we live in, we update designs to the millimeter each year.
Our goal is to create highly-perfected clothes, designed for life’s needs. Because we believe in the power of evolving everyday clothes to improve our lives.