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Regular-Fit Straight Jeans

A vintage look that's more sustainable.

UNIQLO’s Jeans Innovation Center (JIC) in Los Angeles carries out all kinds of jeans-related research, from developing new fabric to designing environmentally friendly production methods. The result from all this work is these Regular-Fit Straight Jeans. Wielding the latest laser technology, we reproduce realistic whiskers and friction lines for a well-worn look using significantly less water compared to the typical manual finishing method. The appearance is authentic, while the manufacturing is sustainable. These jeans are the leaders of a new era.

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