High-tech lasers for a well-worn look.
UNIQLO’s Jeans Innovation Center (JIC) in Los Angeles carries out original R&D on jeans; from developing yarns for fabric to designing environmentally-friendly production methods. The combination of the results from all this work is these regular fit straight jeans. Wielding the latest laser technology, we reproduce realistic whiskers and friction lines for a well-worn look. Compared to the typical manual method for giving jeans a vintage look, our finishing process significantly cuts down on water usage. The appearance is authentic, while the manufacturing is sustainable. These jeans are the leaders of a new era.