What is the LifeWear Story 100?
Since the beginning of UNIQLO,
our clothes have been trend-neutral,
yet never dated.
Out of everything,
they are the unsung presence,
sitting quietly behind in TV ads.
Yet they are the culmination of years of passion and devotion,
where UNIQLO sought to pursue more comfort,
and more quality.
They give shape and gravitas to what and who UNIQLO is and what UNIQLO continues to nurture with great care.
To go beyond yesterday to reach a higher tomorrow.
When you take it in your hands,
when you try it on,
it softly speaks to you,
almost like a friend.
What is a wealthy lifestyle?
How is a quality day spent?
What does happiness mean to you?
And you be surprised to discover that such a piece of clothing has existed.
What is the UNIQLO principle?
Why do we call clothing LifeWear?
What kind of clothes constitute LifeWear?
we go deep into the root of LifeWear,
to know and to tell.
And I hope to write stories that revolve around LifeWear and myself.
LifeWear Story 100 will be a story about a journey with me and LifeWear.