What is “LifeWear story 100?”
At UNIQLO,
there exist these lines of clothes
which has remained for many years,
trend-neutral
yet never dated.
Out of the line-ups,
they are the unsung presence,
sitting quietly behind in TV ads.
Yet, they are the culmination
of the years of passion and devotion,
where UNIQLO sought to pursue
more comfort,
more durability, and
more quality.
They give shape and gravitas
to what and who UNIQLO is,
and what UNIQLO continues
to nurture with great care.
To go beyond yesterday,
to reach higher tomorrow.
When you take it in your hands,
when you try it on,
it softly speaks to you,
almost like a friend.
What is a rich quality
lifestyle?
How is such a quality day spent?
What does happiness mean to you…
And you will find yourself
surprised to discover that such
piece of clothing has existed.
What is the UNIQLO principle?
Why do we call clothing LifeWear?
What kind of clothes constitute
LifeWear?
Here, we go deep into
the root of LifeWear,
to know
and to tell.
And I hope to write
stories that revolve
around LifeWear and myself.
LifeWear story 100 will be
a story about a journey with me and LifeWear.
Yataro Matsuura
