The Art and Science
New Form Follows Function
UNIQLO to Host Special Global Exhibition in London
17-22 September, 2019
27 August, 2019, London, England - Japanese global apparel retailer UNIQLO today announces plans to host a special exhibition in London this coming September during London Fashion Week, for the first time. Entitled The Art and Science of LifeWear: New Form Follows Function, the large-scale immersive, experiential event will showcase LifeWear from three perspectives, Art, Science and Craftsmanship in London, the first market to open outside of Japan almost 20 years ago.
LifeWear is clothing designed to make everyone’s life better. It is simple, high-quality, everyday clothing with a practical sense of beauty ingenious in detail, thought through with life’s needs in mind and always evolving. Presented in London’s iconic Somerset House, a unique part of London’s creative and cultural scene, the exhibition will feature a series of engaging installations across themed zones demonstrating UNIQLO’s constant innovation, quality, value and sustainability.
LifeWear Through Products
UNIQLO will highlight a variety of products and the manufacturing processes involved in creating them. There will be examples of technological innovations showing the new standards being set for what clothing can be, such as revolutionary WHOLEGARMENT technology which employs carefully calibrated and beautiful three-dimensional silhouettes in seam-free knitwear.
WHOLEGARMENT® is a registered trademark of SHIMA SEIKI MFG., LTD.
Function and Innovation
UNIQLO will also create an immersive space to convey the Science element of the exhibition through its HEATTECH, AIRism and Ultra Light Down products. This area will include
UNIQLO is a brand that prioritizes the global environment and seeks growth to achieve that goal. There will be a dedicated area to exhibit the company’s sustainability efforts through its recycling programme, Jeans Innovation Centre and UNHCR (United Nations High Commissioner for Refugees) Global Partnership.
Exclusive Collaboration Items Available at Pop-up Store
To celebrate London Fashion Week, visitors will have exclusive access to purchase items from a special new collaboration in partnership with London based online radio station NTS that will be available from Tuesday 17th September.
NTS will hold two special late night events at Somerset House on Thursday 19th and Friday 20th September.
MORE INFORMATION COMING SOON
- The Art and Science of Lifewear: New Form Follows Function
- 17 - 22 September, 2019 (Press Day is 9/16)
- 10:00am - 7:00pm (open until 9:00pm on 9/19 and 9/20 for special events)
- Somerset House, The Embankment Galleries, Strand, London, WC2R 1LA
- Free to the public