British classics. Designed for life today.
With art and nature as his muse, celebrated designer Jonathan Anderson presents a new vision for The Great British Outdoors. Traditional outfits are updated to be accessible, practical, and liberating. Timeless patterns are reimagined to be worn your way, for a sophisticated but playful look at any age. It’s a collection inspired by style that has endured for generations, built to last for generations to come. It’s British heritage, remade for all as UNIQLO LifeWear.
JW ANDERSON
Northern Irish designer Jonathan Anderson established JW ANDERSON in 2008.
Beginning as an elaborate collection of accessories, the fledging label quickly attracted the fashion industry's attention.
This enabled Anderson to show his debut collection during the 2008 London Fashion Week, which earned both critical acclaim and commercial success.
Over a decade later, Anderson is regarded as one of London’s most-innovative and forward-thinking brands.
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