The Standard
of LifeWear

Photography by Seishi Shirakawa
Styling & Direction by Akio Hasegawa
Hair & Makeup by Kenichi Yaguchi
Editing by Shigeru Nakagawa
Text by UNIQLO

Clothes you want to wear all of the time, with the power to turn the day around, are valuable to any wardrobe. But what sort of clothes fit into any lifestyle,
comfortable on anyone? Let’s explore the new standards,
centering on five basic perspectives.

Balmacaan Coat (XXL)
Cashmere Crew Neck Long Sleeve Sweater
HEATTECH Smart Slim Fit Pants
Suede Chukka Boots
Boston Combination Clear Sunglasses

Chapter: 1
Classic

Picking the Best from Long-Lasting Styles

Crew Neck Short Sleeve T-shirt (Uniqlo U)
Selvedge Regular Fit Jeans (Uniqlo U)
Leather Wide Mesh Belt
Low Cut Sneakers
W's Cashmere Turtleneck Long Sleeve Sweater
W's Ultra Stretch Jeans

Maybe it sounds strange to look to the past when thinking about new standards, but the styles that have been around forever and withstood the test of time look good in a way that’s guaranteed. What matters more than being classic, though, is how a style is adapted to the lifestyles of today. This kind of sensitivity improves on the original and ensures that it will last. Like on this coat, for instance. The collar, the coloration, the big useful pockets, and the roomy silhouette. All of which are common, having been around forever. Yet no part is overstated, and they achieve a modern balance, making this a coat you’ll want to wear for a long time. More than anything, these “normal” styles have a way of never looking old.

Blue jeans got their start in the middle of the nineteenth century during the gold rush, as workwear for the miners congregating in San Francisco. One special kind of denim is called selvedge. The red line along the edge, visible when the cuff is rolled, proves that it was made on an old loom. Denim woven the old-fashioned way on these antique machines has a rich character that makes you want to break it in. Not too loose and not too tight, these jeans from Uniqlo U have an iconic basic silhouette.

Maybe it sounds strange to look to the past when thinking about new standards, but the styles that have been around forever and withstood the test of time look good in a way that’s guaranteed. What matters more than being classic, though, is how a style is adapted to the lifestyles of today. This kind of sensitivity improves on the original and ensures that it will last. Like on this coat, for instance. The collar, the coloration, the big useful pockets, and the roomy silhouette. All of which are common, having been around forever. Yet no part is overstated, and they achieve a modern balance, making this a coat you’ll want to wear for a long time. More than anything, these “normal” styles have a way of never looking old.

Blue jeans got their start in the middle of the nineteenth century during the gold rush, as workwear for the miners congregating in San Francisco. One special kind of denim is called selvedge. The red line along the edge, visible when the cuff is rolled, proves that it was made on an old loom. Denim woven the old-fashioned way on these antique machines has a rich character that makes you want to break it in. Not too loose and not too tight, these jeans from Uniqlo U have an iconic basic silhouette.

Crew Neck Short Sleeve T-shirt (Uniqlo U)
Selvedge Regular Fit Jeans (Uniqlo U)
Leather Wide Mesh Belt
Low Cut Sneakers
W's Cashmere Turtleneck Long Sleeve Sweater
W's Ultra Stretch Jeans

Meanwhile, the skinny jeans born from the subcultures of the late twentieth century have become a standard in their own right. Gradual improvements to the fabric have resulted in incredible stretchiness and a comfortable fit. These jet black jeans work with a variety of styles. By constantly evolving, these classics are able to remain true standards over time.

Chapter: 2
Chic

Basic Elegance with a Dash of Esprit

W's Sheer Band Collar Long Sleeve Shirt (Uniqlo U)
W's Wireless Bra (Beauty Light)
W's Twill Wide Pants (Uniqlo U)
Merino Blend Long Sleeve Polo Sweater (Uniqlo U)
HEATTECH EXTRA WARM Crew Neck Short Sleeve T
Corduroy Wide Fit Work Pants (Uniqlo U)
Boston Combination Clear Sunglasses
W's Trench Coat (Uniqlo U)
W's Georgette Bow Tie Long Sleeve Blouse
W's Slim Straight High Rise Jeans
W's Comfeel Touch Lace Up Shoes

At first glance, chic clothing looks like nothing special, in a good way. But if you look more closely, you’ll find subtle innovations. Take this shirt for instance, made from incredibly light fabric. Sheer in the winter morning sun (1). The superb coloration of this merino knit polo evokes a decidedly grownup atmosphere (2). How about this minimalist trench coat, with only a few buttons? Tie the matching belt, and it has a draping profile, creating a refreshingly elegant style (3). In any era, chic style is a sign of sensibility.

At first glance, chic clothing looks like nothing special, in a good way. But if you look more closely, you’ll find subtle innovations. Take this shirt for instance, made from incredibly light fabric. Sheer in the winter morning sun (1). The superb coloration of this merino knit polo evokes a decidedly grownup atmosphere (2). How about this minimalist trench coat, with only a few buttons? Tie the matching belt, and it has a draping profile, creating a refreshingly elegant style (3). In any era, chic style is a sign of sensibility.

W's Sheer Band Collar Long Sleeve Shirt (Uniqlo U)
W's Wireless Bra (Beauty Light)
W's Twill Wide Pants (Uniqlo U)
Merino Blend Long Sleeve Polo Sweater (Uniqlo U)
HEATTECH EXTRA WARM Crew Neck Short Sleeve T
Corduroy Wide Fit Work Pants (Uniqlo U)
Boston Combination Clear Sunglasses
W's Trench Coat (Uniqlo U)
W's Georgette Bow Tie Long Sleeve Blouse
W's Slim Straight High Rise Jeans
W's Comfeel Touch Lace Up Shoes

Chapter: 3
Comfort

For Better Times and Greater Ease

W's Cashmere V Neck Long Sleeve Sweater
AIRism Cotton Crew Neck Short Sleeve T-shirt

As the needs of our lifestyles change, the role that clothing plays should change as well. Most of us are spending more time than ever at home, reading books and tending to our personal space, in a contemplative mood. These times call for luxurious clothes that feel good to wear. For starters, this means fabrics soft to the touch. The natural choice is cashmere. Nothing compares to the soft, comfortable feeling of cashmere against the skin, keeping you warm.

What says comfort like a T-shirt? This one is made of hybrid AIRism Cotton, which uses cotton on the outside and AIRism on the inside. All the comfort and flexibility of AIRism, but in a basic presentation that’s adaptable to any outfit. Looks great on its own, and works like a charm underneath a sweater. If you sweat a bit after the heat turns on, the moisture-wicking fabric keeps you dry.

Cashmere Crew Neck Long Sleeve Sweater (XXXL)
Pile Lined Sweat Pants
Low Gauge Socks
Open Toe Corduroy Room Shoes
W's Merino Blend Polo Long Sleeve Dress (Uniqlo U)
Open Toe Corduroy Room Shoes
Sweat Long Sleeve Shirt (XXL)
HEATTECH EXTRA WARM Crew Neck Short Sleeve T
Vintage Regular Fit Chino Pants
Low Gauge Socks
Boston Combination Clear Sunglasses
W's Crepe Bow Tie Half Sleeve Dress (Uniqlo U)
Open Toe Corduroy Room Shoes

The best clothes for relaxing make you feel stylish too. This roomy crewneck cashmere sweater feels great worn on its own (1). Our classic crewneck sweatshirt is a bit bigger than usual, available in new fall colors (3). Dresses that feel good on their own are even better with a little class. High-quality merino wool gives this dress its clean lines and superb mobility (2). This elegant rayon dress is tied off with a chic ribbon (4). A smart detail on the neckline keeps you looking cheery when you need to speak to someone via screen.

As the needs of our lifestyles change, the role that clothing plays should change as well. Most of us are spending more time than ever at home, reading books and tending to our personal space, in a contemplative mood. These times call for luxurious clothes that feel good to wear. For starters, this means fabrics soft to the touch. The natural choice is cashmere. Nothing compares to the soft, comfortable feeling of cashmere against the skin, keeping you warm.

What says comfort like a T-shirt? This one is made of hybrid AIRism Cotton, which uses cotton on the outside and AIRism on the inside. All the comfort and flexibility of AIRism, but in a basic presentation that’s adaptable to any outfit. Looks great on its own, and works like a charm underneath a sweater. If you sweat a bit after the heat turns on, the moisture-wicking fabric keeps you dry.

W's Cashmere V Neck Long Sleeve Sweater
AIRism Cotton Crew Neck Short Sleeve T-shirt
Cashmere Crew Neck Long Sleeve Sweater (XXXL)
Pile Lined Sweat Pants
Low Gauge Socks
Open Toe Corduroy Room Shoes
W's Merino Blend Polo Long Sleeve Dress (Uniqlo U)
Open Toe Corduroy Room Shoes
Sweat Long Sleeve Shirt (XXL)
HEATTECH EXTRA WARM Crew Neck Short Sleeve T
Vintage Regular Fit Chino Pants
Low Gauge Socks
Boston Combination Clear Sunglasses

The best clothes for relaxing make you feel stylish too. This roomy crewneck cashmere sweater feels great worn on its own (1). Our classic crewneck sweatshirt is a bit bigger than usual, available in new fall colors (3). Dresses that feel good on their own are even better with a little class. High-quality merino wool gives this dress its clean lines and superb mobility (2). This elegant rayon dress is tied off with a chic ribbon (4). A smart detail on the neckline keeps you looking cheery when you need to speak to someone via screen.

W's Crepe Bow Tie Half Sleeve Dress (Uniqlo U)
Open Toe Corduroy Room Shoes

Chapter: 4
Outdoor Work

Functional Designs with an Air of Activity

1. Hybrid Down Parka
Pile Lined Sweat Pants
Suede Chukka Boots
2. Hybrid Down Parka (Men's L)
W's Ultra Stretch Leggings Pants
3. Ultra Light Down Jacket (3D Cut, Men's L)
W's Extra Fine Cotton 3/4 Sleeve Shirt Dress
4. Ultra Light Down Jacket (3D cut)
Oxford Striped Long Sleeve Shirt
Stretch Selvedge Slim Fit Jeans
Boston Combination Clear Sunglasses
5. Fleece Half-zip Long Sleeve Pullover
W's HEATTECH Fleece Turtleneck Long Sleeve T-shirt
W's High Rise Skinny Ankle Jeans (Beauty Compression)
Wellington Sunglasses
6. Flannel Checked Long Sleeve Shirt (each)
Sweat Pullover Hoodie
Waffle Crew Neck Long Sleeve T-shirt
Cargo Jogger Pants
Low Gauge Socks
Low Cut Sneakers

Items with a sense of history draw you in and never fade. This hybrid down jacket (1,2), using down and cotton insulation for different parts, took inspiration from the snowboard wear of UNIQLO Global Brand Ambassador Ayumu Hirano. Starting in the great outdoors, down transformed into Ultra Light Down (3,4), lighter weight for city use. To increase the range of motion, we’ve updated the design by using 3D patterning around the arms. Flattering on anyone, our standard pullover fleece works just as well in town as in the outdoors (5). This flannel shirt, the lifeblood of workwear, has a crazy pattern that pops, while the cargo pants have a leisurely fit with jogger-style ankles (6).

1. Hybrid Down Parka
Pile Lined Sweat Pants
Suede Chukka Boots
2. Hybrid Down Parka (Men's L)
W's Ultra Stretch Leggings Pants
3. Ultra Light Down Jacket (3D Cut, Men's L)
W's Extra Fine Cotton 3/4 Sleeve Shirt Dress
4. Ultra Light Down Jacket (3D cut)
Oxford Striped Long Sleeve Shirt
Stretch Selvedge Slim Fit Jeans
Boston Combination Clear Sunglasses
5. Fleece Half-zip Long Sleeve Pullover
W's HEATTECH Fleece Turtleneck Long Sleeve T-shirt
W's High Rise Skinny Ankle Jeans (Beauty Compression)
Wellington Sunglasses
6. Flannel Checked Long Sleeve Shirt (each)
Sweat Pullover Hoodie
Waffle Crew Neck Long Sleeve T-shirt
Cargo Jogger Pants
Low Gauge Socks
Low Cut Sneakers

Chapter: 5
Preppy

Free Spirit with a Cultured History

Eco-friendly Bag
Suede Chukka Boots
Wellington Sunglasses
Boston Combination Clear Sunglasses
Leather Wide Mesh Belt
Silk Tie
Silk Knitted Tie
Harrington Jacket
Oxford Wide Fit Striped Long Sleeve Shirt (Uniqlo U)
Oxford Striped Long Sleeve Shirt
Comfort Blazer
Oxford Striped Long Sleeve Shirt
Silk Knitted Tie
Vintage Regular Fit Chino Pants
Low Gauge Socks
Suede Chukka Boots
Boston Combination Clear Sunglasses
Eco-friendly Bag
Oversized V Neck Vest (Men’s M)
W's Crew Neck Short Sleeve T-shirt (Uniqlo U)
W's Boyfriend Mid Rise Ankle Jeans

What is preppy, anyway? Simply put, it’s “formal clothes made casual.” Originating on the East Coast of America, it’s trad style dressed down. But to “dress down” trad requires some knowledge of its basic elements. Harrington jackets, like something a movie star might wear. Oxford button down shirts and braided leather belts. For neckties, either regimental or silk knits. Tote bag in a deep green. On your feet, suede chukka boots, just right for fall.

Preppy isn’t just a style, it’s a state of mind. In that sense, it’s a genderless philosophy. This Tilden Sweater Vest, an American classic, works equally well for women, tossed on over a T-shirt. By selectively adding trad elements to your wardrobe, you’re bound to find a new personal favorite.

Time-tested classics never come across as old or stuffy. Making them a part of your own style means they’ll be put to good use for a long time. A brass-button blazer, topped off with a knit tie. Even in the strictest trad, a striped oxford cloth shirt is never ironed. These olive green chinos nod to workwear, and washing brings out character. Attention to these little changes is what brings us to the styles of the future.

What is preppy, anyway? Simply put, it’s “formal clothes made casual.” Originating on the East Coast of America, it’s trad style dressed down. But to “dress down” trad requires some knowledge of its basic elements. Harrington jackets, like something a movie star might wear. Oxford button down shirts and braided leather belts. For neckties, either regimental or silk knits. Tote bag in a deep green. On your feet, suede chukka boots, just right for fall.

Preppy isn’t just a style, it’s a state of mind. In that sense, it’s a genderless philosophy. This Tilden Sweater Vest, an American classic, works equally well for women, tossed on over a T-shirt. By selectively adding trad elements to your wardrobe, you’re bound to find a new personal favorite.

Time-tested classics never come across as old or stuffy. Making them a part of your own style means they’ll be put to good use for a long time. A brass-button blazer, topped off with a knit tie. Even in the strictest trad, a striped oxford cloth shirt is never ironed. These olive green chinos nod to workwear, and washing brings out character. Attention to these little changes is what brings us to the styles of the future.

Eco-friendly Bag
Suede Chukka Boots
Wellington Sunglasses
Boston Combination Clear Sunglasses
Leather Wide Mesh Belt
Silk Tie
Silk Knitted Tie
Harrington Jacket
Oxford Wide Fit Striped Long Sleeve Shirt (Uniqlo U)
Oxford Striped Long Sleeve Shirt
Oversized V Neck Vest (Men’s M)
W's Crew Neck Short Sleeve T-shirt (Uniqlo U)
W's Boyfriend Mid Rise Ankle Jeans
Comfort Blazer
Oxford Striped Long Sleeve Shirt
Silk Knitted Tie
Vintage Regular Fit Chino Pants
Low Gauge Socks
Suede Chukka Boots
Boston Combination Clear Sunglasses
Eco-friendly Bag
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