The industrial designer Dieter Rams has devoted a career to the creation of functional yet minimalist and beautiful designs. In his ten famous principles, Rams contends that good design: 1. Is innovative; 2. Makes a product useful; 3. Is aesthetic; 4. Makes a product understandable; 5. Is unobtrusive; 6. Is honest; 7. Is long-lasting; 8. Is thorough down to the last detail; 9. Is environmentally friendly; and 10. Involves as little design as possible.
Fleece took Japan by storm in 1998, most visibly in Harajuku. Side by side, our half-zip pullover from those days and our latest model, out this season, look essentially the same. The fact we haven’t seen the need to redo the design is clear proof that for the most part, it reached perfection twenty years ago. The microfleece is light, soft, and warm, while the piping provides added durability. The side pockets function as handwarmers, and the zipper can be adjusted depending on your choice of layers, working equally well with shirts and hoodies. The simplicity of the design accentuates its elegant functionality. No major changes, after all this time. We’re glad we’ve let this item be itself.