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  • Photography by Kohei Kawashima
  • Styling by Tsuyoshi Nimura (men), Yuriko E (women)
  • Hair & Makeup by Misuzu Miyake Coordination by Momoko Ikeda
  • Special thanks to Tomoko Lee, Shoji Sano, Shimpei Nakagawa

New York City, a metropolis rich in diversity, where the old mixes with the new.
And for every stunning individual, there’s a unique style.
Here are eighteen perspectives from New Yorkers living their best lives, styled in LifeWear.

Tauri Janeé

Writer

Tauri, a creative writer, totally owns this style, like she could have stepped out of the movie Annie Hall. A contributor to the blacklove.com, she’s holding a copy of the book Pleasure Activism.
“This book redefines activism as something that can come from a place of joy or pleasure. It was written by adrienne maree brown, an author who I really admire.”

  • W’s Linen Blend Jacket
  • Washable V Neck Vest
  • Dry Pique Short Sleeve Polo Shirt
  • Vintage Regular Fit Chino Pants
  • W’s Mesh Leather Belt
  • W’s Regular Socks (set of 3)
  • Cotton Canvas Sneakers

Vicente Muñoz & Audrey Rose Smith

Founders of balcony magazine

Casa Magazines, a haven of print media where you can find magazines from all over the world. Standing out front, this smiling duo is Vicente and Audrey, founders and editors of balcony magazine.
“Our goal is to provide a glimpse into how artists spend their days. It’s about gathering together the smaller things in life, those tiny details and moments of real intimacy.”

22 8th Ave, New York, NY

  • (L)
  • Coach Jacket
  • Sweat Long Sleeve Shirt
  • Madras Checked Short Sleeve Shirt
  • Selvedge Regular Fit Straight Jeans
  • UV Protection Twill Cap
  • Sinker Pile Half Socks
  • (R)
  • Single Breasted Coat
  • W’s Washable Mock Neck Striped Long Sleeve Sweater
  • W’s Cotton Frilled Collar Long Sleeve Shirt (UNIQLO × INES DE LA FRESSANGE)
  • W’s Straight High-Rise Jeans

Arati Rao

Founder and Creative Director, Tantuvi

When we stopped by to photograph New York based rug company, Tantuvi, which works with weavers in India, founder and creative director Arati was seven months pregnant. Eagerly awaiting her child’s birth, she poured her heart and soul into her work. An array of rugs lined the walls of the studio.
“When something is dyed and sewn by hand, it produces natural imperfections. We accept these for what they are, instead of striving for perfection. The handmade process is what makes each and every piece unique and special.”

  • W’s Gathered Long Sleeve Dress (Uniqlo U)
  • Cotton Canvas Sneakers

Darren Lee

Custom Bike Builder

A veteran of the legendary Brooklyn Machine Works, Darren now works solo as a custom bike builder. “In New York, a bicycle is probably the fastest way to escape a traffic jam. It puts you in direct contact with sounds and smells, even slight differences in temperature. You’re one with the city.”

  • Cotton Parka (Seersucker)
  • Rugger Polo Shirt
  • Dry Color Crew Neck Short Sleeve T-Shirt
  • Chino Shorts
  • Pile Half Socks

Jenny Cooper

Owner, IXV Coffee

After working for a time in fashion design, Jenny made a change in 2020 and opened IXV Coffee in Brooklyn. Inside the cafe, you’ll find an assortment of Jenny’s reworked vintage items.
“I’m trying to convey how easy it can be for us to say no to disposable culture and instead remake things. My dream is to create a system for reusable cups that can be used and returned at any cafe. Of course I also want them to be stylish!”

497c Pacific St., Brooklyn, NY

  • W’s Nylon Coat
  • W’s Cotton Striped Long Sleeve Long Shirt
  • W’s Peg Top High-Rise Jeans
  • W’s Leather Vintage Belt
  • Supima Cotton Wide Ribbed Socks

Marc Armitano Domingo

Baroque Instrumentalist, Ceramist

Marc is both a musician specializing in instruments from the Baroque period and a potter working under the name Armitano Domingo. His apartment and his work give off an ineffable mood of liberation.
“Up through the eighteenth century, composers left performers space to improvise and fill in the blanks. It was freer. They had more fun and limitless possibilities for instrument decoration.”

  • Washable Cotton Long Sleeve Sweater
  • Oxford Long Sleeve Shirt
  • Ultra Light Pants (Seersucker)

Jeffrey Deitch

Art Dealer, Curator

The force behind the legendary SoHo gallery Deitch Projects, Jeffrey is also known as the first person to mention Jean-Michel Basquiat in the press and has made a career of showing work by iconic artists like Keith Haring.
“As an art dealer, I take a formalized, traditional approach in fashion. These days, only a handful of dealers bother to wear a tie, but I think of the suit as my signature style.”

18 Wooster St, New York, NY (Jeffrey Deitch Gallery)

  • Stretch Wool Jacket
  • Fine Cloth Easy Care Striped Regular Fit Long Sleeve Shirt
  • Stretch Wool Slim Fit Pants
  • Silk Knitted Tie

Misa & Koa Nishijima

Homemaker & Student

Misa, who met her photographer husband in New York and has been living there for twenty years, appears alongside her daughter, Koa, wearing a smart trench coat. For a decade they have lived in Chelsea, where they frequently shop together at their favorite spots. Misa says she prefers dressing in all the same color, while Koa’s recent favorite outfit is pairing a hoodie with a trench coat. The fun of clothing comes from finding your own style.

  • (L)
  • W’s Nylon Coat
  • W’s Double Shirt Jacket
  • W’s Slub Jersey Crew Neck Cropped Short Sleeve T-Shirt
  • W’s Checked Pants
  • (Jacket and Pants are from UNIQLO × INES DE LA FRESSANGE)
  • (R)
  • W’s Trench Coat
  • Sweat Pullover Long Sleeve Hoodie
  • W’s Peg Top High-Rise Jeans
  • W’s Regular Socks (set of 3)

Lukas Jimenez

Student

Raised in Carroll Gardens, student Lukas Jimenez practices fencing in Brooklyn’s DUMBO neighborhood. To school, he wears UNIQLO chinos and shirts.
“Fencing is a sport with lots of gear. That’s why I wear UNIQLO, to keep my outfits simple. For church on the weekends, I wear a lambswool sweater and a dressy pair of sweatpants.”

  • Utility Parka
  • Madras Checked Pullover Short Sleeve Shirt
  • U Crew Neck Short Sleeve T-Shirt
  • Chino Shorts
  • Canvas Tote Bag

Umberto Bellardi Ricci

Sculptor, Architect, Product Designer

Born in Luxembourg, Umberto worked in England and Mexico before moving to Brooklyn, where he keeps a studio in the Navy Yard.
“I’m inspired by American minimalists like Donald Judd and by the architecture of Ludwig Mies van der Rohe.”

  • Sweat Long Sleeve Shirt
  • Oxford Striped Long Sleeve Shirt
  • Vintage Regular Fit Chino Pants
  • Supima Cotton Wide Ribbed Socks

Nadia Yaron

Sculptor

“I dress in denim, head to toe; it’s my business suit,” says Nadia, who lives life on her own terms upstate in Hudson, New York. Her studio is in a little building in her yard that she’s been renovating on her own.
“After working for a while in textiles, I wanted to do something more physical, so I started woodworking. Hoping to make something big, I found a neighbor with some logs they didn’t need. Some experimenting with the chainsaw and I was on my way.”

  • Denim Long Sleeve Shirt
  • Dry Color Crew Neck Short Sleeve T-Shirt
  • W’s Wide Leg Jeans (Uniqlo U)
  • W’s Mesh Leather Belt

Justin Raul Baez

Media Coordinator

Justin works as media coordinator for the Noguchi Museum in Long Island City, Queens. “Isamu Noguchi’s motto was expansion. He devoted himself to realizing his goals and broadening his scope as an artist. This strikes me as something most New Yorkers can relate to.”

9-01 33rd Road, Long Island City, NY

  • Extra Fine Cotton Twill Oversized Long Sleeve Shirt
  • Madras Checked Short Sleeve Shirt
  • U Crew Neck Short Sleeve T-Shirt
  • Vintage Regular Fit Chino Pants
  • Leather Wide Mesh Belt
  • Boston Sunglasses

Artworks © The Isamu Noguchi Foundation and Garden Museum, New York / Artists Rights Society

Sophia Pastorius-Young

Musician

Sophia’s home in Greenpoint is filled with musical instruments. Along with the stringed instruments there are drums on the floor and cymbals hanging from the ceiling.
“I’ve been playing music as long as I can remember, my family are musicians going back generations. What I love about this place is how great all my neighbors are. If I’m playing the guitar outside, Frances, a Polish matriarch who lives with three generations of her family, will encourage me and tell me stories of her life.”

  • W’s Soft Stretch Long Sleeve Pajamas
  • W’s U Crew Neck Short Sleeve T-Shirt
  • W’s Knitted Long Sleeve Hoodie
  • (UNIQLO × INES DE LA FRESSANGE)
  • Supima Cotton Wide Ribbed Socks

Mecca & Faheem Allah

Model, Movement Artist & Skateboarder

Born only ten minutes apart, twins Mecca, a movement artist, and Faheem, a skateboarder, sit like best friends on their stoop. Like two peas in a pod, they agree that “if we get into a fight, one of us always makes the other person laugh.”

  • (L)
  • W’s Denim Shirt Jacket
  • W’s Slub Jersey Striped Cropped Short Sleeve T-Shirt
  • W’s Sweat Pants
  • W’s Regular Socks (set of 3)
  • (R)
  • Sweat Pullover Long Sleeve Hoodie
  • Madras Checked Pullover Short Sleeve Shirt
  • Denim Work Pants
  • Supima Cotton Wide Ribbed Socks

Quinn Batley

Skateboarder, Student

Quinn moved to New York four years ago, enrolling at The New School. He belongs to Homies, a skate team in the city, and is studying photography.
“For my senior thesis I’m planning a book that brings together photos of skaters in my circle, taken from daily life. You never know what’s going to happen next. New York is about making your own way. It has that special energy. I want to make a record of my friends, of who we are at this point in our lives.”

  • Ultra Light Blazer
  • Washable V Neck Vest
  • Oxford Long Sleeve Shirt
  • Vintage Regular Fit Chino Pants
  • Silk Tie
  • Easy Tape Belt
  • Supima Cotton Pique Socks

Isabella Rojas Bauso

Rock Climber

The outcroppings of Central Park are popular with climbers. Carrying her crashpad onto the subway, Isabella brings it to the park to practice. She and her friends publish a climbing zine called MÁS.
“MÁS means ‘more’ in Spanish. We want to say more about the fun parts of this sport that conventional outlets tend to overlook. Most of all, we want it to feel accessible to all kinds of people.”

  • Pocketable UV Protection Parka
  • W’s Washable Crew Neck Vest
  • W’s U Crew Neck Short Sleeve T-Shirt
  • Sweat Jogger Pants

Loren Abramovitch & Daniel Soskolne

Site-Specific Cooking Chefs

Israel-born Loren and Daniel, who perform as the culinary duo “Lev,” are unique chefs who cook in various locations. Inspired by the melting pot of culinary backgrounds surrounding them from an early age, their food is a rich mix of the traditions of the land they come from and those surrounding it.
“For us, food always carries a deep sense of memory and emotion.”

  • (L)
  • Madras Checked Short Sleeve Shirt
  • U Crew Neck Short Sleeve T-Shirt
  • Wide Fit Jeans
  • Italian Saddle Leather Belt
  • Cotton Canvas Sneakers
  • (R)
  • Chambray Work Long Sleeve Shirt
  • Madras Checked Pullover Short Sleeve Shirt
  • Dry Color Crew Neck Short Sleeve T-Shirt
  • Regular Fit Jeans
  • Cotton Canvas Sneakers

Jayden Sable & Jonathan del Rosario

Students, Tennis Players

These old friends have practiced at the Kings County Tennis League since they were little. Performing at the tournaments held on public courts like the Fort Greene Tennis Association, Jonathan, in the green polo, reigned supreme for five years straight through 2020. And in 2021, the champion was Jayden, in the tilden vest.
“Recently we’ve been giving back by teaching tennis to little kids as volunteers. We love seeing them really enjoy themselves. It reminds us of when we were kids!”

  • (L)
  • Washable V Neck Vest
  • Dry Pique Short Sleeve Polo Shirt
  • Chino Shorts, Twill Cap
  • Pocketable UV Protection Parka
  • Supima Cotton Wide Ribbed Socks
  • (R)
  • Sweat Long Sleeve Shirt
  • Dry Pique Short Sleeve Polo Shirt
  • Chino Shorts
  • UV Protection 2Way Stretch Cap
  • Pile Half Socks
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