Simple, made better.
Bringing out the best in the material.
The rare 100% Supima® cotton we use for these T-shirts yields vibrant colours and has an elegant and smooth texture. Its softness reflects exceptional quality. We've made meticulous adjustments to achieve the ideal fit, including the neckline, body width and sleeve length.
The rare 100% Supima® cotton we use for these T-shirts yields vibrant colours and has an elegant and smooth texture. Its softness reflects exceptional quality. We've made meticulous adjustments to achieve the ideal fit, including the neckline, body width and sleeve length.
Product stories
The world's finest 1% quality, for everyday wear.
Supima® Cotton, with a fibre length of more than 35mm, is an extremely rare, long-lasting cotton that accounts for less than 1% of the world's cotton production. In order to maximise the quality of this material, we use a special spinning method to produce a soft and smooth texture.
Vivid tones for a wide range of colours.
Supima® cotton is also prized for its sheen and elegant colours. Thanks to the the long fibres, even neutral colours look far from drab. The Supima cotton crew neck T-shirt takes advantage of this by featuring a subtle colour palette inspired by plant dyes. In addition, the classic black is now darker and more lustrous.
