Simple, made better.
The new standard for T-shirts.
Our pursuit of the perfect T-shirt brought us to a cotton fabric blended with "AIRism". Cool, dry, and smooth on your skin, it has a fine-textured surface to wrap around you. With meticulous attention to colour, detail, and balanced sizing, this is UNIQLO's best-selling essential T-shirt*.
*Ranked first in T-shirt sales across all UNIQLO stores from May 2024 to September 2025.
Our pursuit of the perfect T-shirt brought us to a cotton fabric blended with "AIRism". Cool, dry, and smooth on your skin, it has a fine-textured surface to wrap around you. With meticulous attention to colour, detail, and balanced sizing, this is UNIQLO's best-selling essential T-shirt*.
*Ranked first in T-shirt sales across all UNIQLO stores from May 2024 to September 2025.
Product stories
A constantly evolving palette.
Our colour palette is designed and developed by Uniqlo U artistic director Christophe Lemaire and his design team, in partnership with our Paris research and development centre. The team get together to develop a palette that feels uniquely UNIQLO, while also being of the moment. "What colours are classic, yet feel current and can be worn by all?" This question is the starting point for every colour that makes it into the palette.
The classic T-shirt transcends generations.
The T-shirt that's a huge hit with grown-ups all around the world is now going to be available for kids, too. We've kept the look of cotton and AIRism's smoothness and dry function just the same, but added neck tape to reduce prickliness around the neck for delicate skin. In addition, we've given this T-shirt a relaxed silhouette that's easy to move around in.
The comfort that captivated Shingo Kunieda.
The AIRism Cotton Oversized Crew Neck T-Shirt is loved by people around the world, and former professional wheelchair tennis player Shingo Kunieda is one of them. He spoke passionately about the appeal of this T-shirt, including its comfort that makes him want to wear it every day, and his favourite ways to style it.
