Of the many fleece outerwear styles, we have learned that customers tend to intuitively seek out "kawaii-ness" (cuteness) in our Furry Fleece line-up. With this in mind, our production team literally day-in and day-out wore fleece samples of various pile lengths and softness and held countless discussions as to how the furriness and fluffiness vary by each item. UNIQLO Furry Fleece, introduced in 2013, is the long-awaited result of one full year's research pursued together with our fiber development experts. (Truth be told, numerous fleece items were piled up high at our team members' homes.)
But problem areas such as breaking, shedding, and stressing of the yarn were seen for the first 3 years, which made our team ever more determined to pursue this. This became the creative force behind realizing the smooth softness that you'd want to rub your face against, the elegant sheen, and the durability fit for long-lasting wear. Our team's determination and trial-and-error results are reflected in every construction detail. UNIQLO FLEECE is still evolving after 25 years, so there is a good chance that our next season's line-up may yet again be improved for the better.