A tried -and -true classic, evolved

Considering the long history of fashion, jeans are relatively young. This leaves plenty of room for evolution as needs and interests change. Taking into account requests from our customers, we reimagined this classic with a unique focus on creating jeans as comfortable as sweats. First, we developed a soft fabric with a special weave structure. Next, we spent time on the dyeing process to ensure that the color had a deep, denim-like hue. Then, we designed a snug fit to avoid looseness in the silhouette and to instill confidence in the wearer. The result is a modern design with the ease of sweats and the authentic look of the original. But this is not the final design. Further evolutions will follow as we continue to pursue innovation in our jeans.

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