2024.09.19
UNIQLO Launches UTme! India Art Project
UNIQLO partners with emerging Indian artists
to create exclusive T-shirts and tote bag designs
September 19, 2024, New Delhi - Global apparel retailer UNIQLO announces the launch of the UTme! India Art Project, featuring designs by young Indian artists inspired by India’s rich cultural heritage and lifestyle. This is the first time UNIQLO has collaborated with Indian artists to design UTme! T-shirts and tote bags. The collection will be available exclusively at the UNIQLO Ambience Mall Vasant Kunj store, New Delhi, launching on Friday, September 20.
UTme! is UNIQLO’s service to easily create unique, original items, including UT (UNIQLO graphic T-shirts). The exclusive India Art Project collection showcases artwork from three young and talented artists, Akshay Singh, Pearl D’Souza, and Neha Sharma. The project features a total of six designs, two by each artist, celebrating India's rich cultural tapestry and empowering emerging young Indian artists.
“We are elated to launch the UTme! India Art Project. It’s exciting to collaborate with talented local artists on such special collections, and this collaboration represents one way that we are strengthening our commitment to the Indian community and celebrating the diversity in their everyday lives” said Nidhi Rastogi, Marketing Director, UNIQLO India.
UTme! is a service that allows customers the experience of designing their own UNIQLO T-shirts. Customers can choose from the selection of stickers in the UTme! machine. The designs will be printed on-site, allowing customers to personalize T-shirts and tote bags in a span of 20 minutes. Pre-printed T-shirts featuring the new designs will also be available at the UNIQLO Ambience Mall Vasant Kunj store.
About UT
UT (UNIQLO T-shirt) is a graphic T-shirt collection that transforms simple T-shirts into canvases for artistic expression. UT features an array of designs inspired by art, music, film, and popular culture, created in collaboration with renowned artists, designers, and iconic brands. UT celebrates individuality and creativity, allowing consumers to express their personal style and interests through fashion. With high-quality fabric and a comfortable fit, UT seamlessly blends functionality with artistic flair, making it a global wardrobe essential.
About UTMe!
UTme! is UNIQLO's innovative customization service that allows customers to design unique T-shirts and totes. Available at UNIQLO Ambience Mall Vasant Kunj store, UTme! offers a user-friendly platform where customers can combine photos, images, and text to create original designs. This service provides a creative outlet for self-expression, enabling customers to craft one-of-a-kind T-shirts that reflect their style and interests.
Overview of the collection
Launch date: September 20, 2024 (Friday)
Product lineup: T-shirts and Tote Bags
Store availability: Exclusively available at UNIQLO, Ambience Mall, Vasant Kunj
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ABOUT UNIQLO LIFEWEAR
Apparel that comes from the Japanese values of simplicity, quality and longevity. Designed to be of the time and for the time, LifeWear is made with such modern elegance that it becomes the building blocks of each individual’s style. A perfect shirt that is always being made more perfect. The simplest design hiding the most thoughtful and modern details. The best in fit and fabric made to be affordable and accessible to all. LifeWear is clothing that is constantly being innovated, bringing more warmth, more lightness, better design, and better comfort to people’s lives.
About UNIQLO and Fast Retailing
UNIQLO is a brand of Fast Retailing Co., Ltd., a leading Japanese retail holding company with global headquarters in Tokyo, Japan. UNIQLO is the largest of eight brands in the Fast Retailing Group, the others being GU, Theory, PLST, Comptoir des Cotonniers, Princesse tam.tam, J Brand, and Helmut Lang. With global sales of approximately 2.3 trillion yen for the 2022 fiscal year ending August 31, 2022 (US $16.6 billion, calculated in yen using the end of August 2022 rate of $1 = 138.7 yen), Fast Retailing is one of the world’s largest apparel retail companies, and UNIQLO is Japan’s leading specialty retailer.
UNIQLO continues to open large-scale stores in some of the world's most important cities and locations, as part of its ongoing efforts to solidify its status as a global brand. Today the company has a total of more than 2,400 UNIQLO stores across the world, including Japan, Asia, Europe and North America. The total number of stores across Fast Retailing's brands is now close to 3,600
With a corporate statement committed to changing clothes, changing conventional wisdom and change the world, Fast Retailing is dedicated to creating great clothing with new and unique value to enrich the lives of people everywhere. For more information about UNIQLO and Fast Retailing, please visit www.uniqlo.com and www.fastretailing.com.
For media queries, please contact:
PR Pundit – Associate Account Director
Shreya Bhardwaj
+91 8800536491
UNIQLO India – PR Executive
Deviyani Gupta
+91 7042656323