2019.09.04

UNIQLO Unveils Special “Kurta Collection” for India

First Collection Created Together with Indian Designer Rina Singh
Part of the UNIQLO 2019 Fall/Winter LifeWear Offering

September 4, 2019, Delhi, India - UNIQLO, the Japanese global apparel retailer, today announces a special collection for India, the “Kurta Collection”. As it prepares to open its first stores in India next month, UNIQLO has created its first collection with the renowned Delhi-based designer Rina Singh. The Kurta Collection is inspired by the everyday wear of women from all over India, and is a new realization of UNIQLO’s LifeWear concept of simple and high-quality clothing that is imbued with the sense of daily life.

This special collection will be available in India, Japan, Singapore, Malaysia, Thailand, Indonesia and the Philippines, as part of UNIQLO’s 2019 Fall/Winter offering.

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Speaking on the special collection, Tomohiko Sei, CEO, UNIQLO India said, “We are excited to be launching the Kurta Collection along with the opening of the first UNIQLO store in India. The special collection is the result of our dedication to create high-quality daily wear that will meet the daily needs of our customers in India and other markets. LifeWear is the philosophy of what we do. And UNIQLO is committed to create perfect clothing that makes everyday life more comfortable, convenient, and with a practical sense of beauty”.

“Kurta is one such silhouette which is much adorned and worn daily by women in India. We wanted to use our technology and innovation in fabrics with Rina’s design sensibilities to create a high-quality and functional version of ‘the Kurta’”, he added.

Commenting on today’s announcement, Rina Singh said, “The Kurta has been India’s daily dress for years now. It is timeless, democratic and functional - aligning it perfectly with the UNIQLO LifeWear philosophy. Through this partnership we have pursued a contemporary version of the Kurta as an elegant essential for women of all backgrounds, regardless of age, culture or belief.”

The UNIQLO Kurta collection consists of four categories- tunics, dresses, pants and stoles. Inspired by the Indian spice route, the color palette is an earthy combination of charcoal, indigo, mustard and red. Keeping the LifeWear concept as the base, the collection replaced customary details like the side slit for pockets and employed larger yokes without button necklines, to give the wearer added comfort and ease in movement. The newly engineered silhouettes are finished with contrast binding, running stitches along the seams as well as tucks and imaginative hem finishes.

The collection also features a distinctive print story of polkas juxtaposed with twill checks, developed indigenously by Rina through hand woven yarn dye and block printing. The designs use premium linen, 100 % cotton and a specially-created rayon fabric jointly developed by UNIQLO and Toray Industries to make daily care even easier. These fabrics create highly functional clothing across the entire lineup in the Kurta collection, ideally suited to the climatic conditions and the evolving lifestyles in India. These tunics and tops can be easily layered- worn over trousers or with jackets and can also be worn individually as dresses.

UNIQLO is launching in India this fall. Given the size and fast growth of the market, this strategic rollout will for the first time involve three separate stores in the Delhi area. The first of these will be in October at Ambience Mall, Vasant Kunj, one of the most popular shopping districts of the Delhi metropolitan area. The second and third stores will be located at DLF Avenue, Saket, a newly renovated shopping destination set to reopen in the fall, and DLF CyberHub, the heart of the millennial city of Gurugram.

About Rina Singh:
A graduate from Wigan and Leigh College UK as a scholarship recipient, Rina Singh established ‘EKA’ in 2011. EKA creates garments that are versatile, fluid in shape, evolved in textiles and texture, and seen as essential to timeless wardrobes. The designer’s label is made in India and draws from indigenous skills whereby natural materials are developed from India’s regional craft belts.

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For more information regarding UNIQLO and its current line-up, please visit the website or download the “UNIQLO India Official Application”.
UNIQLO India Website: www.uniqlo.com/in
UNIQLO India Official Instagram : https://www.instagram.com/uniqloin/
UNIQLO India Official Facebook : https://www.facebook.com/uniqloin
UNIQLO India Official Twitter: https://twitter.com/uniqloin

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About UNIQLO LifeWear
Apparel that comes from the Japanese values of simplicity, quality and longevity. Designed to be of the time and for the time, LifeWear is made with such modern elegance that it becomes the building blocks of each individual’s style. A perfect shirt that is always being made more perfect. The simplest design hiding the most thoughtful and modern details. The best in fit and fabric made to be affordable and accessible to all. LifeWear is clothing that is constantly being innovated, bringing more warmth, more lightness, better design, and better comfort to people’s lives.

About UNIQLO and Fast Retailing
UNIQLO is a brand of Fast Retailing Co., Ltd., a leading Japanese retail holding company with global headquarters in Tokyo, Japan. UNIQLO is the largest of eight brands in the Fast Retailing Group, the others being GU, Theory, Helmut Lang, PLST (Plus T), Comptoir des Cotonniers, Princesse tam.tam and J Brand. With global sales of approximately 2.13 trillion yen for the 2018 fiscal year ending August 31, 2018 (US $19.17 billion, calculated in yen using the end of August 2018 rate of $1 = 111.1 yen), Fast Retailing is one of the world’s largest apparel retail companies, and UNIQLO is Japan’s leading specialty retailer.

UNIQLO continues to open large-scale stores in some of the world's most important cities and locations, as part of its ongoing efforts to solidify its status as a global brand. Today the company has more than 2,000 stores in 22 markets including Japan. In alphabetical order, the other markets are Australia, Belgium, Canada, China, Denmark, France, Germany, Hong Kong, Indonesia, Malaysia, Netherlands, Philippines, Russia, Singapore, South Korea, Spain, Sweden, Taiwan, Thailand, U.K. and U.S. In addition, UNIQLO established a social business in Bangladesh together with the Grameen Bank in 2010, and today there are several Grameen-UNIQLO stores in Dhaka.

With a corporate statement committed to changing clothes, changing conventional wisdom and change the world, Fast Retailing is dedicated to creating great clothing with new and unique value to enrich the lives of people everywhere. For more information about UNIQLO and Fast Retailing, please visit www.uniqlo.com and www.fastretailing.com.

For media queries, please contact:
UNIQLO India PR Manager | Deepti Karam Thakur deepti.thakur@uniqlo.in; +91 9910756510
PR Pundit | Chahak Roda chahak.r@prpundit.com; 9899809858 & Deepti Chhibber Deepti.c@prpundit.com; 9540742923