Simple made better.
Classic denim, today's style.
These jeans offer a distinct vintage texture combined with the modern comfort and flexibility that today’s wearers desire. Crafted using an old-style shuttle, these Selvedge jeans feature a signature red thread on the edges, known as a "red ear", which becomes visible when you fold over the hem.
*The color is "Navy 69".
These jeans offer a distinct vintage texture combined with the modern comfort and flexibility that today’s wearers desire. Crafted using an old-style shuttle, these Selvedge jeans feature a signature red thread on the edges, known as a "red ear", which becomes visible when you fold over the hem.
*The color is "Navy 69".
Product Stories
Meticulous dyeing to capture the passage of time.
We utilize the rope dyeing technique for our denim yarn, which preserves the white core while dyeing the exterior a rich indigo. This white core becomes visible through the surface as you wear and wash the jeans. The depth of the dye enhances the fabric's beauty as it ages. These jeans are expertly crafted to transform into a vintage pale blue over time, allowing you to appreciate their evolving character.
*The color is "Navy 69".
Authentic finish, woven for comfort.
Together with the artisans at Kaihara, a long-established denim mill, we refined a traditional shuttle loom with original enhancements. Our goal was to unite the timeless beauty of jeans with the ease and freedom needed for modern life. The result is an innovative fabric with an authentic look that stretches, moves, and molds to the body. It retains the strength and rich texture unique to shuttle-loom denim, while offering a flexible, comfortable fit that adapts to every movement. Crafted with precision in every weave, with not a millimeter of compromise.
*The color is "Navy 69".
Advancing jeans research in the heart of jeans culture.
Los Angeles is a city where jeans history, culture, and cutting-edge information gather. UNIQLO's Jeans Innovation Center, which specializes in jeans, conducts daily research here in search of the best jeans. UNIQLO's goal is to create jeans that are “LifeWear". Our mission is to create a pair that can be enjoyed by all people around the world while maximizing their essential appeal, such as ruggedness and vintage feel. In order to shape jeans that fit the current era and deliver them to a large number of customers as the demand for color and design changes from moment to moment, the latest technology and skilled professionals are gathered in this place.
