Simple made better.
Easy to wear. Undeniably knit.
Created around the concept of knitwear you can wear all year round, every aspect—from the materials to the knitting construction—was carefully considered in pursuit of exceptional comfort. To achieve both comfort and durability, we developed and tested more than 20 different samples with varying tensions and knitting times. A sweatshirt-inspired design further enhances durability while maintaining an easy, casual feel. The result is knitwear designed to be worn and enjoyed for years to come.
Created around the concept of knitwear you can wear all year round, every aspect—from the materials to the knitting construction—was carefully considered in pursuit of exceptional comfort. To achieve both comfort and durability, we developed and tested more than 20 different samples with varying tensions and knitting times. A sweatshirt-inspired design further enhances durability while maintaining an easy, casual feel. The result is knitwear designed to be worn and enjoyed for years to come.
Product Stories
Comfort designed to last.
To create a piece you'll want to wear for years, we started with softness. The body is made from 100% cotton, while blended materials are used at the collar, cuffs, and hem to achieve the right balance of structure and softness. The yarn is brushed before knitting, creating a fabric with just the right amount of thickness and a smooth feel against the skin. Through repeated refinement, we arrived at a texture that sits somewhere between a cut-and-sew and a sweater. This is our answer to lasting comfort.
Sweat-like design makes the knit stronger.
To create a piece that fits effortlessly into everyday life, we focused not only on comfort but also on durability. The inspiration came from the growing appeal of sweat-like design. What began as a desire to improve durability aligned naturally with details rooted in classic sweatwear. A gusset at the chest and ribbed cuffs, hem, and neckline made with blended materials help the garment maintain its shape, even after repeated washing. The result is knitwear that combines a casual look with dependable durability.
