Simple made better.
Classic denim. Today's style.
A pair of these jeans has a distinctively vintage texture plus the easy movement people today want. These Selvedge jeans woven with an old-style shuttle have a trademark red thread on the edges called a "red ear." You can see it when you fold over the hem.
*The color is "Navy 69".
A pair of these jeans has a distinctively vintage texture plus the easy movement people today want. These Selvedge jeans woven with an old-style shuttle have a trademark red thread on the edges called a "red ear." You can see it when you fold over the hem.
*The color is "Navy 69".
Product Stories
Meticulous dyeing to capture the passage of time.
We utilize the rope dyeing technique for our denim yarn, which preserves the white core while dyeing the exterior a rich indigo. This white core becomes visible through the surface as you wear and wash the jeans. The depth of the dye enhances the fabric's beauty as it ages. These jeans are expertly crafted to transform into a vintage pale blue over time, allowing you to appreciate their evolving character.
*The color is "Navy 69".
Weaving authenticity and comfort in one.
We worked with skilled artisans at venerable denim maker Kaihara to implement unique modifications to the old-fashioned loom. This resulted in an innovative fabric with stretchable comfort yet an authentic texture. We've updated jeans with modern comfort while keeping the warmth and power of old-fashioned handwork and the textured feel of traditional denim.
*The color is "Navy 69".
Advancing jeans research in the heart of jeans culture.
Los Angeles is a city where jeans history, culture, and cutting-edge information gather. UNIQLO's Jeans Innovation Center, which specializes in jeans, conducts daily research here in search of the best jeans. UNIQLO's goal is to create jeans that are “LifeWear". Our mission is to create a pair that can be enjoyed by all people around the world while maximizing their essential appeal, such as ruggedness and vintage feel. In order to shape jeans that fit the current era and deliver them to a large number of customers as the demand for color and design changes from moment to moment, the latest technology and skilled professionals are gathered in this place.
