UNIQLO TRY #2 HEATTECH

November 07,2008 -

UNIQLO TRY #2 HEATTECH is a user participatory program where customers try on UNIQLO HEATTECH garments to experience their functionality and the data collected is made into an entertainment. From October 15, we got users from around the world to take pictures of themselves before and after wearing the HEATTECH garments. The pictures provided and screen thumbnails were then put on a WEB interface using a globe motif. You can also view detailed pictures when you click on the item you want to see.

Agency : Dentsu Inc.
PRODUCTION : Dentsu TEC Inc./ MONSTER ULTRA.INC./KAIBUTSU/Bascule Inc./sonicjam Inc.
Creative Director/Technical Director : Hiroki Nakamura (DENTSU)
Producer : Shinsaku Ogawa / Miyo Sekimoto (DENTSU)
Project Manager : Takeshi Kanamaru (DENTSU) / Akiko Yamada (DENTSU)
Art Director : Yusuke Kitani (KAIBUTSU)
Movie Producer : Hitoshi Kubota (MONSTER FILMS)
Movie Project Manager : Koh Honma (MONSTER FILMS)
Interactive Designer : Harry Kitajima / Go Kameda (Bascule)
Programmer : Sho Arai (sonicjam)
Music&Sound : Rei Harakami
CREATIVE MANAGEMENT DIRECTOR : Kentaro Katsube (UNIQLO)
WEB PRODUCER : Ayumi Shiba (UNIQLO)