UNIQLO TRY

May 26,2008 -

UNIQLO TRY is a user participatory program designed to promote understanding and empathy towards UNIQLO products. The site reports survey results of customers who have sampled UNIQLO products giving their impressions of the products and what they are like to wear. The first UNIQLO TRY program featured our new summer item, the Bra Top (a top with incorporated bra cups). We asked 343 random female consumers to sample the tops and collected statistical data based on the results. That data can be viewed on the website as entertainment.

CREATIVE DIRECTOR / PLANNER : Hiroki Nakamura (Dentsu)
DIRECTOR : Takeshi Kanamaru / Hiroshi Koike (Dentsu)
ART DIRECTOR : Yuta Sejima (DENTSU EAST JAPAN ) / Shin Masuda (SIMONE)
FLASH : Hiroyuki Mison (SIMONE)
VIDEO ENGINEER : Takeshi Kanamaru (Dentsu)
EVENT PRODUCER : Keisuke Miyazawa (Air direction)
MUSIC & SOUND : CORNELIUS
PROJECT MANAGER : Akiko Yamada (DENTSU TEC)
PRODUCER : Shinsaku Ogawa (Dentsu) / Osamu Iwasaki (SIMONE)
CREATIVE MANAGEMENT DIRECTOR : Kentaro Katsube (UNIQLO)
WEB PRODUCER : Shuhei Eguchi / Ayumi Shiba (UNIQLO)

Be sure to read the "Using the links and posted screens" in user guide when using
the photo library and WEB project footage.