INTRODUCING UNIQLO+ ATHLETIC LIFEWEAR DESIGNED WITH UNIQLO TEAM SWEDEN.
ABOUT THE COLLECTION
The designs of UNIQLO+ feature the “+” motif. It takes its inspiration from the Swedish flag, transformed into a plus to signify addition, growth, and connections. It stands for added technology and ease, plus a positive mindset. It’s about going for it. Always moving forward. Focusing on what’s next—a healthier, better life for all.
UNIQLO TEAM SWEDEN COMPRISES 11 UNIQLO TEAM BRAND AMBASSADORS: 9 TOP ATHLETES AND 2 OLYMPIC LEGENDS.
(In order from left to right) Lina Watz (Swimming) / Sofia Mattsson (Wrestling) / Alex Kessidis (Wrestling) / Anna-Carin Ahlquist (Wheelchair Table Tennis) / Agnes Alexiusson (Boxing) / Fredrik Bergström (Sailing) / Jenny Rissveds (Mountainbike Cross-Country) / Anton Dahlberg (Sailing)
UNIQLO and top Swedish athletes collaborated to develop UNIQLO+ collection that embodies a shared commitment to quality, innovation, and sustainability. Here, we explore UNIQLO’s quest to create advanced, functional apparel that is both comfortable and environmentally friendly.
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UNIQLO’s LifeWear concept is ultimate everyday comfort. LifeWear is simple, high-quality, everyday clothing designed to make everyone’s life better regardless of nationality, race, gender, or age. It is clothing made affordable for all, allowing you to express your individuality while catering to your unique lifestyle. This commitment to comfort found full expression in a project with the Swedish top athletes to develop UNIQLO+ collection. Each item embodies a beautiful rationality, simplicity, quality, and attention to every detail, in keeping with the LifeWear ethos. Some of the clothing incorporates recycled materials and highly functional fabrics that have found favor among top athletes. UNIQLO will continue to evolve through LifeWear as it contributes to better living in effort to make the world a better place.