An actress admired not only for her performance on TV (Vår tid är nu) and on stage, but also for her great attitude and empathetic personality. Hedda’s view on acting is that the simplest stories, ones driven by a determined character, are the best. Shop Extra Fine Merino >
Suffering from dyslexia, Jacob’s composing started as unstructured improvisations which then began to slowly take form as he learned to read music. Jacob is a disruptive composer who describes composing as something “as natural as breathing.” Shop Cashmere >
Lars has spent his life paving the way for more people to experience art and more artists to exhibit in different parts of the world. Among his previous roles, Lars was the founding director of Tate Modern, director of Moderna Museet, and founding director of Rooseum - Center for Contemporary Art in Malmö. Shop Super Non-Iron Shirt >
Mirjam is a promising tennis player. Her home court, where she still plays, is located in the Stockholm suburb Alvik. Mirjam’s focus is clear; to be the first female Swedish tennis player to compete for a Grand Slam title. Shop Ultra Light Down >
Lamin’s dance style can be described as unexpected. His unique moves and dance style have brought him to dance virtually all over the world. Shop Blocktech >
Restaurateur and entrepreneur, Henrik is well-known in Swedish food circles. His culinary focus is on locally grown, seasonal, and ecological produce that he transforms into flavorful and often vegetarian dishes.Shop Extra Fine Merino >
Lotta knew when she was only ten years old that she wanted to become an illustrator. Lotta has created countless patterns that can be found on cookware, thousands of books, fabrics, textiles and wallpaper. Her work is known for being bright, bold and colourful—just like her personality.Shop Blocktech >
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