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Simple Made Better
We believe clothes are essential to our lives. So with our Japanese values of simplicity, quality, and longevity we make beautiful and useful clothes you can always rely on.
Designed for Living
Because life is always changing, our clothes are always evolving. In fact, we call what we do LifeWear. It’s simple apparel with a not-so-simple purpose: to make your life better.
Made for All
Quality clothes can and should be available to all. Our business model leverages our size and scale to ensure the best quality at the lowest cost to you.
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Address. Hamngatan 27, Stockholm, Sweden
