Opening April 5th Strøget/Vimmelskaftet 38, Copenhagen KEEP ME NOTIFIED!


This is LifeWear.

Who you are, what you believe in: that’s what you wear every day. And that is what we make clothing for. Welcome to a new way of apparel.

Apparel that comes from our Japanese values of simplicity, quality, and longevity. Designed to be of the time and for the time. Made with such modern elegance that it becomes the building blocks of your style.

A perfect shirt that is always being made more perfect. The simplest design hiding the most thoughtful and modern details. The best in fit and fabric made to be affordable and accessible to all.

Clothing that we are constantly innovating, bringing more warmth, more lightness, better design, and better comfort to your life.

It never stops evolving because your life never stops changing.

Simple apparel with a not-so-simple purpose:
to make your life better.

UNIQLO LifeWear. Simple made better.

TECHNOLOGY makes life better.

HEATTECH converts moisture into warmth when you need it most. Even when the temperature changes drastically, this lightweight layer will keep you moving comfortably all day long.
AIRism responds to what's happening underneath, be it sticky perspiration, moisture from changes in temperature, or stiffness from layers to keep you comfortable. It seems to breathe as it takes out dampness, keeping your skin smooth.

UTILITY makes life better.

BRATOP Support and style, all in one top.
BRATOP is a combined bra and top that's made with comfort and support in mind.
A perfect silhouette and style, all in one.
While employing proprietary technology to create an astoundingly light weight, we use premium down with excellent insulation to also provide warmth. The full suite of useful features for everyday use includes a durable water-repellent treatment and a compact, pocketable size for portability.

QUALITY makes life better.

Supima® Cotton T-Shirt
Made with 100% Supima® cotton with long fibers and an elegant sheen, this premium cotton T-shirt caresses the skin with amazing smoothness.
We use 100% carefully selected cashmere, the "Jewel of Fabrics", and make sure our jumpers are knitted with great care and commitment.
These pieces boast gorgeous texture and warmth, typical for this elegant kind of cashmere. Indulge in a relaxed silhouette and rich, luxurious finish.

CULTURE makes life better.

A T-shirt is a direct expression of the wearer’s individuality and values.
You can convey your identity — who you are, where you came from, and what you like — through what’s on your T-shirts. A T-shirt is, so to speak, a tool of self-expression.

Opening April 5th

Address. Strøget/Vimmelskaftet 38, Copenhagen


Keep Me notified

Thank you, you will hear from us soon!