Frederik is a successful entrepreneur, and leading member of Copenhagen’s renowned restaurant culture. He runs three eateries in town, and is a recognized face amongst patrons who enjoy his health and planet-conscious culinary approach. His food is focused on simple ingredients, made better through careful selection and consideration of their impact. Frederik was chosen because he and UNIQLO share enthusiastic dedication to craftsmanship and attention to detail.

Asta is a fresh face in Copenhagen's thriving and interconnected creative scene. In addition to modeling the clothing and accessories of her fellow Copenhageners, she has a vibrant art practice that includes ceramics and sculpture. Asta’s bright temperament and creative imagination align with our spirit of relentless optimism.

Josephine brings handmade beauty to interior spaces with her Copenhagen-based company File Under Pop. An interior designer and mother of three, she combines antique craftsmanship with modern technology to elevate the field of interior design. Her design sense in volves moods and contrasts in relation to colors and finishes, yielding uniquely beautiful results. Josephine’s artistic work and approach to life parallel UNIQLO LifeWear's ethos of practical beauty.

Mette uses her writing to bring cultures together. For years she’s worked closely with celebrated author Haruki Murakami to translate his books into Danish — a unique relationship, brought to life in the film Dreaming Murakami. As an author, teacher, and journalist focused on Asian studies, she fosters deeper connections between east and west. Mette’s life’s work has been bringing different cultural views closer, much like UNIQLO’s aspirations to bridge many kinds of perspectives – and empower them.

Nicholas creates unforgettable musical moments — mixing high energy pop, hip-hop, and electronic sounds at national festivals and on the radio. His outsized personality and skill as a DJ have earned him loyal fans across Denmark. When not immersed in music, Nicholas enjoys all that Copenhagen has to offer with his wife and daughter. Throughout his career, Nicholas has shown a gift for sharing positivity through passion and personality.