The Heart of LifeWear Vol.8: spreading warmth and hope in Moldova and reaching 100 000 clothing donations in Europe

May 05, 2025 Heart of LifeWear

From February 12-14th, UNIQLO demonstrated its commitment to supporting vulnerable communities as part of its Heart of LifeWear initiative. This marked UNIQLO’s third humanitarian visit to Moldova, in collaboration with longstanding partners Goods for Good and Hope4 on the ground, and global partner UNHCR, the UN Refugee Agency.

children holding their new HEATTECH clothing and UNIQLO volunteers setting up the donation station

children holding their new HEATTECH clothing and UNIQLO volunteers setting up the donation station

With Moldova currently hosting the highest number of Ukrainian refugees per capita worldwide—constituting approximately 5% of its population—there is an urgent need for aid. Recognising this, UNIQLO delivered 15,000 HEATTECH items to bring essential warmth and comfort to refugees and local families facing challenging circumstances.

children showing origami paper hearts they have made, clothing being placed into a UNIQLO paper bag, donation recipients and UNIQLO volunteers pose with HEATTECH clothing

children showing origami paper hearts they have made, clothing being placed into a UNIQLO paper bag, donation recipients and UNIQLO volunteers pose with HEATTECH clothing

Throughout the three-day mission, the UNIQLO team engaged directly with local communities by visiting a warehouse for clothing distribution, a local school, a children's centre, individual families, and an orphanage. These visits included heartwarming interactions, such as origami workshops where team members and children created paper hearts together, symbolising hope and solidarity.

donation recipients holding HEATTECH clothing

donation recipients holding HEATTECH clothing

Reflecting on the visit, Van Ivancev, Country Director for Moldova and Ukraine at Hope4, remarked:
'UNIQLO’s visit to Moldova through "The Heart of LifeWear", a global initiative that protects people in need, has profoundly impacted local communities across Moldova. For the first time ever, families and refugees have received high-quality HEATTECH clothing, providing warmth, comfort, and a renewed sense of hope. Our partnership with UNIQLO is more than just distributing clothes—it’s about showing people they are seen, valued, and supported. We are incredibly grateful for UNIQLO’s commitment to standing with us and helping us make a real difference in people’s lives.'

The initiative underscores UNIQLO’s ongoing mission of humanitarian support, reaffirming the brand's belief in the transformative power of LifeWear to enhance lives, restore dignity, and instill lasting hope within vulnerable communities.

This clothing donation is part of the “What Makes Life Better?” initiative.
Learn more about the project here.

Shop HEATTECH
Shop the women's HEATTECH collection

Shop the men's HEATTECH collection

Shop the kids' HEATTECH collection

PEACE FOR ALL
Learn more about our Peace for All project here.

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