• What makes a Seamless Down coat different?

What makes a Seamless Down coat different?

Oct 14, 2022 LifeWear
We know that buying a winter coat can be a tricky, meticulous process. As it should be. You’re expected to rely on your outerwear to keep you warm as you walk to the shops, commute to work, meet friends and live your day-to-day in chilly conditions.

Introducing: Seamless Down. Take the hassle out of the search and opt for a winter coat that’s as high-tech as it is stylish, offering unparalleled warmth and surprising lightness to the touch. This is the winter jacket that’ll revolutionise your wardrobe.

But what exactly does ‘seamless’ mean and what makes it different to other coats you’ve had before?


Shop women's seamless down
Shop men's seamless down

Take a look at your traditional winter coat. Those without a seamless design feature tiny stitches where material is sewn together. What's the problem?

Small gaps between these stitches are prone to allowing cold wind and precipitation through your winter defences, leaving you colder and wetter than you want when the temperatures are plummeting below zero.

Seamless Down coats are designed to eliminate the need for most of these stitches, ensuring there’s nowhere for errant water or freezing blusters to go, leaving you toasty and protected whatever the weather.

Lightly elasticated cuffs also ensure drafts don’t get in through your sleeves, so you're comfortably sealed in, no matter how bad the winter gets.


Shop women's seamless down
Shop men's seamless down

Let it rain on your parade and take pleasure in watching as light precipitation simply bounces off the shell of the coat’s ripstop fabric thanks to a Durable Water Repellent finish.

The panelled hood also boasts a protective and three-dimensional design with a contoured profile for improved wind blocking over traditional winter coat hoods.

Shop men's seamless down


Shop women's seamless down
Shop men's seamless down

We’re famous for our down-padded outerwear– whether you’re looking for a long coat, short jacket or a sleeveless gilet, you’ll find a reason to keep slipping it on when the weather’s not on. That’s because we fill our autumn and winter layers with a mixture of 90% premium down and 10% feathers to provide valuable, insulating warmth while still allowing you to move with unrestricted freedom.

Our Seamless Down filling is unique mix of ethically sourced natural down and specially designed synthetic down for the ultimate experience of warmth, capturing your natural body temperature for comfort in even the chilliest climates.

"I wore this jacket during Storm Eunice and it was so warm, windproof and lightweight. Love the colour. Just love it!"

- Raisu

• • • • •

"Bought this for winter and so much better than my previous coats!"

- ms27

Shop women's seamless down


Shop women's seamless down
Shop men's seamless down

Float on through your day as if cushioned by a warm, cosy cloud. Seamless Down is not works hard to regulate your body temperature and keep you warm, it does so without weighing you down with bulky materials likely to cause overheating.

In fact, our Seamless Down Hooded Coat only weighs approximately 560g. That's less than two normal apples.

"I really like this parka, so comfy and warm and it's so light."

- Anpan

Shop men's seamless down


Shop women's seamless down
Shop men's seamless down

You'd be forgiven for thinking that a coat so technically proficient and thoroughly warming could only excel at the expense of its aesthetic, fashionable properties. Seamless Down, however, makes no such sacrifice.

Designed to provide an elegant and flattering silhouette, our Seamless Down coats and jackets are perfectly cinched to create a sleek shape that goes above and beyond the look of a traditional winter coat. Now you can look as good as you feel while you take on the year's chilly climate with confidence.

"I’ve never had a jacket quite like this one. I’m never going to buy a jacket from anywhere else. I'm over the moon"

- laura19